1. Introduction

2. Contact information for Boglarka Kiss Kulenović Office hours: Tuesday: 10:00 – 12:00 Tuesday: 16:00 – 17:00 Office 20 E-mail: bkisskule@efzg.hr bkisskule@efzg.hr

3. COURSE REQUIREMENTS regular attendance You will not get a signature if you miss more than 3 classes. The progress test can also be only taken by students who missed maximum 3 classes. active in-class participation passing the progress test and/or exams.

4. TWO WAYS TO GET A GRADE 1) PROGRESS TESTING - BEFORE REGULAR EXAM DATES regular attendance active class participation midterm test (minimum 51%) oral exam Final grade = written test + oral test+ class participation

5. 2) REGULAR EXAM DATES regular attendance final comprehensive written test (regular exam period) final comprehensive oral exam (regular exam period)

6. REQUIRED LITERATURE Pilot coursebook from the faculty website: http://www.efzg.unizg.hr/default.aspx?id=18089 Print it out and bring it tomorrow

7. Timetable 15:00 – 16:30 Session 1 16:45 – 18:15 Session 2 18:30 – 19:30 Session 3

8. IMPORTANT! No class on Thursday (15 January) Make-up class: Saturday (17 January) 9:00 -14:00 dv 16 (Kennedy sq)

9. Entrepreneurship

10. Key words: Entrepreneur (n) Enterprise (n) Entrepreneurship (n) Entrepreneurial (adj) Smaller ____ are much greater in number than large companies. Steve Jobs was a famous _____. ____ thinking is key to being a good businessman. ____ is the practice of starting new businesses.

11. Key words: Smaller enterprises are much greater in number than large companies. Steve Jobs was a famous entrepreneur. Entrepreneurial thinking is key to being a good businessman. Entrepreneurship is the practice of starting new businesses.

12. Risk taking Business understanding Having a qualification in business Being creative Having a totally original idea Determination ESSENTIAL  Energy  NOT ESSENTIAL Flexibility The ability to plan ahead Spotting a niche market Leadership Being liked by others The ability to face failure Having lots of money Obtaining finance Knowing what limited liability is

13. Business plan - definition A written document that describes in detail how a new business is going to achieve its goals. A business plan will lay out a written plan from a marketing, financial and operational viewpoint.

14. Business plan - uses It can show potential costs show drawbacks (problems) provide direction to the owners of the business be used to help convince potential investors.

15. Watch and answer these questions. How does Teddy the Guardian work? Why is this product unique in medical products? What types of companies are interested in buying this product? Is it a success? https://gust.com/companies/teddy_the_guardi an https://gust.com/companies/teddy_the_guardi an

16. Business plan and Teddy the Guardian Look at the questions (p. 11) that new entrepreneurs should consider and try to answer them for A. Burica and J. Majić.

17. Watch at home and answer these questions. What does the company do that the two young ladies set up? What do young people need to start their own business? What is their message to other students? http://tedxtalks.ted.com/video/Vo%C4%91enj em-startupa-do- ostvarenja;search%3Aana%20burica http://tedxtalks.ted.com/video/Vo%C4%91enj em-startupa-do- ostvarenja;search%3Aana%20burica

18. Management

19. Watch and listen http://www.youtube.com/watch?v=f60dheI4ARg Which theory of motivation do you think Jobs agrees with? Write down key words that support your opinion.

20. What kinds of advantages can Google gain by setting up its HQ in this way? Think about the theories of motivation you learned. http://news.bbc.co.uk/2/hi/technology/7292600.stm http://www.youtube.com/watch?v=jH-4Rgx8HYI