1. ANTICIPATE AND PREPARE:   Why and How to Manage A Crisis Before It Happens

2. DEFINITION OF A CRISIS
Specific, unexpected events that create high levels of uncertainty… and create a threat or perceived threat to an organization… which can have significant negative consequences

3. Natural Disaster Man-made Crisis Sudden Crisis Smoldering Crisis
TYPES OF CRISES
Natural Disaster
Man-made Crisis
Sudden Crisis
Smoldering Crisis

4. CRISIS IN THE HEADLINES
Penn State
According to the “Washington Post”… other scandals at colleges in 2011 ended the careers 8 college Presidents

5. Key Questions Do you have a designated crisis management team?
Do you have a crisis management leader?
Does the team have regular meetings?
Who is on the team? Does it include high level administration officials? Does it include consultants in the law, PR, human resources, security or technology?
Do you have a crisis management plan?
Do you practice that plan?
How often do you practice the plan?

6. Higher Education Crisis Management Survey
One quarter of colleges and universities have NEVER tested their campus crisis plan
Only half of the colleges and universities that have a plan… tested it in the last year
50% of those institutions surveyed have had a crisis on campus during the past year
The largest obstacles to executing a crisis test were TIMING, PARTICIPATION, BUDGET and SECURING CAMPUS WIDE BUY-IN

7. PREPARING FOR THE WORST
Develop a Crisis Plan
Create a Crisis Team
Practice

8. Remember Don’t Ignore Don’t Wait Don’t Make the Media the Enemy
Don’t Just React
Don’t Use Jargon
Don’t Guess

9. TECHNOLOGY AND CRISIS MANAGEMENT
New Technology Presents Potential Risks
The impact of Social Media on a Crisis Communications

10. Evaluate What went wrong? What went right? What was the strategy?
Did it work?

11. CRISIS RESPONSE Move Fast Decide What To Say Speak With One Voice
Tell The Truth
Tell Your Friends First
Reach Target Audience

12. Potential Impact Credibility Integrity Image and Reputation
Fundraising

13. Anticipate and Prepare:  Why and How to Manage A Crisis Before It Happens