3. Benidorm 1960

8. New resort is ‘discovered’ by rich tourists Locals build restaurants, bars and hotels to get income from rich tourists Roads, rail, airports, electricity, water supply – all improved to attract more tourists (Infrastructure) using taxes from local businesses More tourists arrive More hotels are built More locals move to the resort to work in construction or for tourism jobs Resort gets even bigger – so more roads, railways & services are built using bigger tax income Resort is very well known now, easy to get to, with cheap prices due to all the competition – so attracts Massive numbers of tourists The Multiplier Effect

13. Example 1 = Southsea. Why did tourism decline in Southsea?

14. Regeneration. In door attractions because of the weather - Blue Reef Aquarium, The Pyramids Swimming Centre. New attractions aiming at a different target market – interest in naval history. Action Stations, Mary Rose Museum. New hotels – Holiday Inn Express Casino Gunwharf waterfront development. Change of name to Portsmouth – the waterfront city. New restaurants – Jamie's Italian, Brassiere Blanc Day trips rather than holidays.

15. What about Benidorm?

16. ProblemsActions

17. Highlight the key points on the Benidorm information sheet. Write out key points underthe following headings. 1) growth, 2) problems (social / environmental) 3) decline. 4) rejuvenation. Fold your card in half. Use each half for 1 category.