1. The Costs of Production © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. Premium PowerPoint Slides by Ron Cronovich 2012 UPDATE N. Gregory Mankiw M icroeconomics Principles of Sixth Edition 13

2. ACTIVE LEARNING Brainstorming costs ACTIVE LEARNING 1 Brainstorming costs You run Ford Motor Company.  List three different costs you have.  List three different business decisions that are affected by your costs. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

3. 22 In this chapter, look for the answers to these questions: What is a production function? What is marginal product? How are they related? What are the various costs, and how are they related to each other and to output? How are costs different in the short run vs. the long run? What are “economies of scale”?

4. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 33 Total Revenue, Total Cost, Profit  We assume that the firm’s goal is to maximize profit. Profit = Total revenue – Total cost the amount a firm receives from the sale of its output the market value of the inputs a firm uses in production

5. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 44 Costs: Explicit vs. Implicit  Explicit costs require an outlay of money, e.g., paying wages to workers.  Implicit costs do not require a cash outlay, e.g., the opportunity cost of the owner’s time.  Remember one of the Ten Principles: The cost of something is what you give up to get it.  This is true whether the costs are implicit or explicit. Both matter for firms’ decisions.

6. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 55 Explicit vs. Implicit Costs: An Example You need $100,000 to start your business. The interest rate is 5%.  Case 1: borrow $100,000  explicit cost = $5000 interest on loan  Case 2: use $40,000 of your savings, borrow the other $60,000  explicit cost = $3000 (5%) interest on the loan  implicit cost = $2000 (5%) foregone interest you could have earned on your $40,000. In both cases, total (exp + imp) costs are $5000.

7. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 66 Economic Profit vs. Accounting Profit  Accounting profit =total revenue minus total explicit costs  Economic profit =total revenue minus total costs (including explicit and implicit costs)  Accounting profit ignores implicit costs, so it’s higher than economic profit.

8. ACTIVE LEARNING Economic profit vs. accounting profit ACTIVE LEARNING 2 Economic profit vs. accounting profit The equilibrium rent on office space has just increased by $500/month. Determine the effects on accounting profit and economic profit if a. you rent your office space b. you own your office space © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

9. ACTIVE LEARNING Answers ACTIVE LEARNING 2 Answers The rent on office space increases $500/month. a.You rent your office space. Explicit costs increase $500/month. Accounting profit & economic profit each fall $500/month. b.You own your office space. Explicit costs do not change, so accounting profit does not change. Implicit costs increase $500/month (opp. cost of using your space instead of renting it), so economic profit falls by $500/month. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

10. 99 The Production Function  A production function shows the relationship between the quantity of inputs used to produce a good and the quantity of output of that good.  It can be represented by a table, equation, or graph.  Example 1:  Farmer Jack grows wheat.  He has 5 acres of land.  He can hire as many workers as he wants.

11. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 10 0 500 1,000 1,500 2,000 2,500 3,000 012345 No. of workers Quantity of output EXAMPLE 1: Farmer Jack’s Production Function 30005 28004 24003 18002 10001 00 Q (bushels of wheat) L (no. of workers)

12. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 11 Marginal Product  If Jack hires one more worker, his output rises by the marginal product of labor.  The marginal product of any input is the increase in output arising from an additional unit of that input, holding all other inputs constant.  Notation: ∆ (delta) = “change in…” Examples: ∆Q = change in output, ∆L = change in labor  Marginal product of labor (MPL) = ∆Q∆Q ∆L∆L

13. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 12 30005 28004 24003 18002 10001 00 Q (bushels of wheat) L (no. of workers) EXAMPLE 1: Total & Marginal Product 200 400 600 800 1000 MPL ∆Q = 1000 ∆L = 1 ∆Q = 800 ∆L = 1 ∆Q = 600 ∆L = 1 ∆Q = 400 ∆L = 1 ∆Q = 200 ∆L = 1

14. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 13 MPL equals the slope of the production function. Notice that MPL diminishes as L increases. This explains why the production function gets flatter as L increases. 0 500 1,000 1,500 2,000 2,500 3,000 012345 No. of workers Quantity of output EXAMPLE 1: MPL = Slope of Prod Function 30005 200 28004 400 24003 600 18002 800 10001 00 MPL Q (bushels of wheat) L (no. of workers)

15. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 14 Why MPL Is Important  Recall one of the Ten Principles: Rational people think at the margin.  When Farmer Jack hires an extra worker,  his costs rise by the wage he pays the worker  his output rises by MPL  Comparing them helps Jack decide whether he should hire the worker.

16. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 15 Why MPL Diminishes  Farmer Jack’s output rises by a smaller and smaller amount for each additional worker. Why?  As Jack adds workers, the average worker has less land to work with and will be less productive.  In general, MPL diminishes as L rises whether the fixed input is land or capital (equipment, machines, etc.).  Diminishing marginal product: the marginal product of an input declines as the quantity of the input increases (other things equal)

17. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 16 EXAMPLE 1: Farmer Jack’s Costs  Farmer Jack must pay $1000 per month for the land, regardless of how much wheat he grows.  The market wage for a farm worker is $2000 per month.  So Farmer Jack’s costs are related to how much wheat he produces….

18. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 17 EXAMPLE 1: Farmer Jack’s Costs $11,000 $9,000 $7,000 $5,000 $3,000 $1,000 Total Cost 30005 28004 24003 18002 10001 $10,000 $8,000 $6,000 $4,000 $2,000 $0 $1,000 00 Cost of labor Cost of land Q (bushels of wheat) L (no. of workers)

19. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 18 EXAMPLE 1: Farmer Jack’s Total Cost Curve Q (bushels of wheat) Total Cost 0$1,000 1000$3,000 1800$5,000 2400$7,000 2800$9,000 3000$11,000

20. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 19 Marginal Cost  Marginal Cost (MC) is the increase in Total Cost from producing one more unit: ∆TC ∆Q∆Q MC =

21. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 20 EXAMPLE 1: Total and Marginal Cost $10.00 $5.00 $3.33 $2.50 $2.00 Marginal Cost (MC) $11,000 $9,000 $7,000 $5,000 $3,000 $1,000 Total Cost 3000 2800 2400 1800 1000 0 Q (bushels of wheat) ∆Q = 1000 ∆TC = $2000 ∆Q = 800 ∆TC = $2000 ∆Q = 600 ∆TC = $2000 ∆Q = 400 ∆TC = $2000 ∆Q = 200 ∆TC = $2000

22. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 21 MC usually rises as Q rises, as in this example. EXAMPLE 1: The Marginal Cost Curve $11,000 $9,000 $7,000 $5,000 $3,000 $1,000 TC $10.00 $5.00 $3.33 $2.50 $2.00 MC 3000 2800 2400 1800 1000 0 Q (bushels of wheat)

23. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 22 Why MC Is Important  Farmer Jack is rational and wants to maximize his profit. To increase profit, should he produce more or less wheat?  To find the answer, Farmer Jack needs to “think at the margin.”  If the cost of additional wheat (MC) is less than the revenue he would get from selling it, then Jack’s profits rise if he produces more.

24. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 23 Fixed and Variable Costs  Fixed costs (FC) do not vary with the quantity of output produced.  For Farmer Jack, FC = $1000 for his land  Other examples: cost of equipment, loan payments, rent  Variable costs (VC) vary with the quantity produced.  For Farmer Jack, VC = wages he pays workers  Other example: cost of materials  Total cost (TC) = FC + VC

25. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 24 EXAMPLE 2  Our second example is more general, applies to any type of firm producing any good with any types of inputs.

26. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 25 EXAMPLE 2: Costs 7 6 5 4 3 2 1 620 480 380 310 260 220 170 $100 520 380 280 210 160 120 70 $0 100 $1000 TCVCFCQ $0 $100 $200 $300 $400 $500 $600 $700 $800 01234567 Q Costs FC VC TC

27. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 26 Recall, Marginal Cost (MC) is the change in total cost from producing one more unit: Usually, MC rises as Q rises, due to diminishing marginal product. Sometimes (as here), MC falls before rising. (In other examples, MC may be constant.) EXAMPLE 2: Marginal Cost 6207 4806 3805 3104 2603 2202 1701 $1000 MCTCQ 140 100 70 50 40 50 $70 ∆TC ∆Q∆Q MC =

28. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 27 EXAMPLE 2: Average Fixed Cost 1007 6 5 4 3 2 1 14.29 16.67 20 25 33.33 50 $100 n/a$1000 AFCFCQ Average fixed cost (AFC) is fixed cost divided by the quantity of output: AFC = FC/Q Notice that AFC falls as Q rises: The firm is spreading its fixed costs over a larger and larger number of units.

29. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 28 EXAMPLE 2: Average Variable Cost 5207 3806 2805 2104 1603 1202 701 74.29 63.33 56.00 52.50 53.33 60 $70 n/a$00 AVCVCQ Average variable cost (AVC) is variable cost divided by the quantity of output: AVC = VC/Q As Q rises, AVC may fall initially. In most cases, AVC will eventually rise as output rises.

30. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 29 EXAMPLE 2: Average Total Cost 88.57 80 76 77.50 86.67 110 $170 n/a ATC 6207 4806 3805 3104 2603 2202 1701 $1000 74.2914.29 63.3316.67 56.0020 52.5025 53.3333.33 6050 $70$100 n/a AVCAFCTCQ Average total cost (ATC) equals total cost divided by the quantity of output: ATC = TC/Q Also, ATC = AFC + AVC

31. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 30 Usually, as in this example, the ATC curve is U-shaped. $0 $25 $50 $75 $100 $125 $150 $175 $200 01234567 Q Costs EXAMPLE 2: Average Total Cost 88.57 80 76 77.50 86.67 110 $170 n/a ATC 6207 4806 3805 3104 2603 2202 1701 $1000 TCQ

32. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 31 EXAMPLE 2: The Various Cost Curves Together AFC AVC ATC MC $0 $25 $50 $75 $100 $125 $150 $175 $200 01234567 Q Costs

33. ACTIVE LEARNING Calculating costs ACTIVE LEARNING 3 Calculating costs © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. Fill in the blank spaces of this table. 210 150 100 30 10 VC 43.33358.332606 305 37.5012.501504 36.672016.673 802 $60.00$101 n/a $500 MCATCAVCAFCTCQ 60 30 $10

34. ACTIVE LEARNING Answers ACTIVE LEARNING 3 Answers © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. Use AFC = FC/Q Use AVC = VC/QUse relationship between MC and TCUse ATC = TC/Q First, deduce FC = $50 and use FC + VC = TC. 210 150 100 60 30 10 $0 VC 43.33358.332606 40.003010.002005 37.502512.501504 36.672016.671103 40.001525.00802 $60.00$10$50.00601 n/a $500 MCATCAVCAFCTCQ 60 50 40 30 20 $10

35. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 34 $0 $25 $50 $75 $100 $125 $150 $175 $200 01234567 Q Costs EXAMPLE 2: Why ATC Is Usually U-Shaped As Q rises: Initially, falling AFC pulls ATC down. Eventually, rising AVC pulls ATC up. Efficient scale: The quantity that minimizes ATC.

36. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 35 EXAMPLE 2: ATC and MC ATC MC $0 $25 $50 $75 $100 $125 $150 $175 $200 01234567 Q Costs When MC < ATC, ATC is falling. When MC > ATC, ATC is rising. The MC curve crosses the ATC curve at the ATC curve’s minimum.

37. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 36 Costs in the Short Run & Long Run  Short run: Some inputs are fixed (e.g., factories, land). The costs of these inputs are FC.  Long run: All inputs are variable (e.g., firms can build more factories, or sell existing ones).  In the long run, ATC at any Q is cost per unit using the most efficient mix of inputs for that Q (e.g., the factory size with the lowest ATC).

38. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 37 EXAMPLE 3: LRATC with 3 factory sizes ATC S ATC M ATC L Q Avg Total Cost Firm can choose from three factory sizes: S, M, L. Each size has its own SRATC curve. The firm can change to a different factory size in the long run, but not in the short run.

39. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 38 EXAMPLE 3: LRATC with 3 factory sizes ATC S ATC M ATC L Q Avg Total Cost QAQA QBQB LRATC To produce less than Q A, firm will choose size S in the long run. To produce between Q A and Q B, firm will choose size M in the long run. To produce more than Q B, firm will choose size L in the long run.

40. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 39 A Typical LRATC Curve Q ATC In the real world, factories come in many sizes, each with its own SRATC curve. So a typical LRATC curve looks like this: LRATC

41. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 40 How ATC Changes as the Scale of Production Changes Economies of scale: ATC falls as Q increases. Constant returns to scale: ATC stays the same as Q increases. Diseconomies of scale: ATC rises as Q increases. LRATC Q ATC

42. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 41 How ATC Changes as the Scale of Production Changes  Economies of scale occur when increasing production allows greater specialization: workers more efficient when focusing on a narrow task.  More common when Q is low.  Diseconomies of scale are due to coordination problems in large organizations. E.g., management becomes stretched, can’t control costs.  More common when Q is high.

43. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 42 CONCLUSION  Costs are critically important to many business decisions, including production, pricing, and hiring.  This chapter has introduced the various cost concepts.  The following chapters will show how firms use these concepts to maximize profits in various market structures.

44. SUMMARY Implicit costs do not involve a cash outlay, yet are just as important as explicit costs to firms’ decisions. Accounting profit is revenue minus explicit costs. Economic profit is revenue minus total (explicit + implicit) costs. The production function shows the relationship between output and inputs. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

45. SUMMARY The marginal product of labor is the increase in output from a one-unit increase in labor, holding other inputs constant. The marginal products of other inputs are defined similarly. Marginal product usually diminishes as the input increases. Thus, as output rises, the production function becomes flatter, and the total cost curve becomes steeper. Variable costs vary with output; fixed costs do not. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

46. SUMMARY Marginal cost is the increase in total cost from an extra unit of production. The MC curve is usually upward-sloping. Average variable cost is variable cost divided by output. Average fixed cost is fixed cost divided by output. AFC always falls as output increases. Average total cost (sometimes called “cost per unit”) is total cost divided by the quantity of output. The ATC curve is usually U-shaped. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

47. SUMMARY The MC curve intersects the ATC curve at minimum average total cost. When MC ATC, ATC rises as Q rises. In the long run, all costs are variable. Economies of scale: ATC falls as Q rises. Diseconomies of scale: ATC rises as Q rises. Constant returns to scale: ATC remains constant as Q rises. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.

48. 47 The Complete Data for Example 2 102.509012.508207201008 88.5774.2914.296205201007 8063.3316.674803801006 7656.00203802801005 77.5052.50253102101004 86.6753.3333.332601601003 11060502201201002 $170$70$100170701001 n/a $100$0$1000 MCATCAVCAFCTCVCFCQ 200 140 100 70 50 40 50 $70