1. Project Blue diciembre 2012 www.pwc.com/mx

2. PwC Project Blue framework Project Blue 2 diciembre 2012 ADAPT PLAN Global instability Regulatory enviorenmentFiscal pressuresPolitical and social unrest Rise and interconnectivity of the emerging markets (SAAAME) Demographic change Social and behavioral change Technological change War for natural resources Rise of state-directed capitalism Economic strength Trade FDI Population growth discrepancies Ageing populations Urbanization Global affluence Talent Disruptive technologies impacting FS Digital and mobile Oil, gas and fossil fuels Food and water Key commodities State intervention Country/city economic strategies Capital balances Resource allocation Population Changing family structures Belief structures Changing customer behaviors - Social media Attitudes to FIs Ecosystems Climate change and sustainability Ecosystems Climate change and sustainability Investment strategies SWFs/development banks

3. PwC How different is banking from other sectors? Project Blue 3 diciembre 2012 Pre-crisis banks were in line with other sectors in how they shared the pie, allowing for capital intensity, but post the financial crisis To compare compensation across industries, you need to look at balance of capital versus labour Ratio of compensation to profit pre compensation enables us to do this Industries requiring more capital have to pay a lower proportion of profits in compensation costs This measure helps us assess impact of rising capital requirements in banking Sources: Bank scope 2001 - 2007 (no adjustment made for FVOD by Bank scope) Published annual reports for 2010 (for consistency with Bank scope, no adjustments made for FVOD)

4. PwC The Project Blue framework – banking reward Project Blue 4 diciembre 2012 Political and social unrest Bank pay as a populist issue (EU) Potential government intervention Political pressure on shareholders Regulatory environment Remuneration regulations (G20) EU ‘leading’ in 3-speed world - focus on pay structures Focus on risk-adjusted performance Social & behavioral unrest Expectations of employees Motivational effect of incentives A challenged reward model Rise of the emerging markets SAAAME leading in 3-speed world RoE pressures in developed markets Pressure on ‘one-bank’ pay model

5. PwC The Project Blue framework – banking reward- RoE pressures Bonus pool reductions since the financial crisis - more to come, but limited scope Support function costs and erosion of the investment banking premium Investor looking for more structured funding guidance RoE pressures Divergent economic and regulatory environment in Europe, US and SAAAME Emergence of regional pay practices Death of the ‘one bank’ pay model? A new approach to rewarding talent needed A tainted sector Traditional pay models are no longer fit for purpose Requirement to rebuild a sense of purpose Project Blue 5 diciembre 2012

6. PwC Investors are increasingly vocal on the pay question - returns being a key reason Project Blue 6 diciembre 2012

7. PwC Investors are increasingly thinking in terms of the “share of the pie” Investors have been increasingly vocal on bank pay policies this year Project Blue 7 diciembre 2012 Tax Employe es Dividend s Retained earnings

8. PwC Project Blue framework Project Blue 8 diciembre 2012 ADAPT PLAN Global instability Regulatory environmentFiscal pressures Political and social unrest Rise and interconnectivity of the emerging markets (SAAAME) Demographic change Social and behavioral change Technological change War for natural resources Rise of state-directed capitalism Economic strength Trade FDI Population growth discrepancies Ageing populations Urbanization Global affluence Talent Disruptive technologies impacting FS Digital and mobile Oil, gas and fossil fuels Food and water Key commodities State intervention Country/city economic strategies Capital balances Resource allocation Population Changing family structures Belief structures Changing customer behaviors - Social media Attitudes to FIs Ecosystems Climate change and sustainability Ecosystems Climate change and sustainability Investment strategies SWFs/development banks

9. PwC Project Blue assesses the impact of these changes on all aspects of the leadership agenda… (1 of 2) Project Blue 9 diciembre 2012

10. PwC …suggesting a hierarchy of core organizational impacts to consider...(2 of 2) The Project Blue hierarchy of core organizational impacts Project Blue 10 diciembre 2012 Project Blue drivers 1. The future of the industry 2. The company’s ambition and visión* 3. Growth4. Risk ** 5. Technology *** 6. Organization7. Stakeholder management ****

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