1. Customers as judges: How to involve customers and deepen the relationship

2. 2012: NO Christmas lunches

3. Killing two birds with one stone BIG PARTY where all our customers were invited In our own premises – in the Suhde office

4. The Tip of the Iceberg Awards

5. The name is a play of words The biggest Ad Award Gala in Finland: VUODEN huiput The Top of the Year Our Gala: JääVUOREN huiput The Tip of the Iceberg

6. The idea The customers were invited as judges  They decided which campaigns to reward  They gave scores to campaigns made in Suhde 2012

7. 6 categories Launches Campaigns Loalty Commercials Prints Suhde Production > All together 36 works to judge

8. Way to show what we have created Idea to show what kind of campaigns we had made Idea to show the variety of our skills and customers Idea to meet the collegues in the other companies  Of course to sell them more!

9. This is how it was…

11. THE CONFESSION…

12. WE CHOSE THE WINNERS! BUT WE NEVER TOLD THEM! Because every customer should have at least one award But the Grand Prix went to the campaign which got most of the votes

13. In addition: Special Awards 8 persons or actions were rewarded with Special Awards The Supporter of the Year The Brand Guardian of the Year The Most Historical Deed of the Century The Five-folder of the Year The Facebook Strategy of the Year The Artwork of the Year The Most Wonderful Sing Along of the Year The Improver of the Year

14. Feel free to steal the idea!