1. UNDERSTANDING DATA QUALITY 1

2. Philosophical Position and Important Definitions 2

3. Understanding of data handling 3  Read this passage.  How many processes have you noticed?  What are the processes involved?  How data is handled in each process?

4. Understanding of data handling 4  The first stage in data analysis is the preparation of an appropriate form in which the relevant data can be collected and coded in a format suitable for entry into a computer; this stage is referred to as data processing. The second stage is to review the recorded data, checking for accuracy, consistency and completeness; this process is often referred to as data editing. Next, the investigator summarizes the data in a concise form to allow subsequent analysis—this is generally done by presenting the distribution of the observations according to key characteristics in tables, graphs and summary measures. This stage is known as data reduction. Only after data processing, editing and reduction should more elaborate statistical manipulation of the data be pursued.

5. Data quality dimensions in the literature  include dimensions such as accuracy, reliability, importance, consistency, precision, timeliness, understandability, conciseness and usefulness  Wand and Wang (1996: p92) 5

6.  Kahn et al. (1997) developed a data quality framework based on product and service quality theory, in the context of delivering quality information to information consumers. 6

7. 7  Four levels of information quality were defined:  sound information,  useful information,  usable information, and  effective information.  The framework was used to define a process model to help organisations plan to improve data quality.

8.  A more formal approach to data quality is provided in the framework of Wand and Wang (1996) who use Bunge’s ontology to define data quality dimensions.  They formally define five intrinsic data quality problems: incomplete, meaningless, ambiguous, redundant, incorrect. 8

9. Semiotic Theory 9  Semiotic theory concerns the use of symbols to convey knowledge. Stamper (1992) defines six levels for analysing symbols. These are the physical, empirical, syntactic, semantic, pragmatic and social levels.

10. Data quality could be emphasize on these levels:  Physical -  Empirical -  Syntactic - concerned with the structure of data  Semantic - concerns with the meaning of data  Pragmatic - concerns with the usage of data (usability and usefulness)  Social - concerns with the shared understanding of the meaning of the data/information generated from the data Concern with physical and physical media for communications of data 10

11. 11 This is an example of data quality perceived by a company that producing GPS

12. Data Quality: How good is your data?  Scale  ratio of distance on a map to the equivalent distance on the earth's surface  Primarily an output issue; at what scale do I wish to display?  Precision or Resolution  the exactness of measurement or description  Determined by input; can output at lower (but not higher) resolution  Accuracy  the degree of correspondence between data and the real world  Fundamentally controlled by the quality of the input  Lineage  The original sources for the data and the processing steps it has undergone  Currency  the degree to which data represents the world at the present moment in time  Documentation or Metadata  data about data: recording all of the above  Standards  Common or “agreed-to” ways of doing things  Data built to standards is more valuable since it’s more easily shareable

13. Discuss the strategies for ensuring quality data in all the categories listed in the table according to levels given in the context of educational settings or institutions. DISCUSSIONS 13

14. 14 Semiotic LevelGoalDimensionImprovement Strategy SyntacticConsistentWell-defined (perhaps formal) syntax SemanticComplete and Accurate Comprehensive, Unambiguous, Meaningful, Correct PragmaticUsable and UsefulTimely, Concise, Easily Accessed, Reputable SocialShared understanding of meaning Understood, Awareness of Bias

15. 15 Semiotic LevelGoalDimensionImprovement Strategy SyntacticConsistentWell-defined (perhaps formal) syntax Corporate data model, Syntax checking, Training for data producers SemanticComplete and Accurate Comprehensive, Unambiguous, Meaningful, Correct Training for data producers, Minimise data transformations and transcriptions PragmaticUsable and UsefulTimely, Concise, Easily Accessed, Reputable Monitoring data consumers, Explanation and visualisation, High quality data delivery systems, Data tagging SocialShared understanding of meaning Understood, Awareness of Bias Viewpoint analysis, Conflict resolution, Cultural Immersion

16. 4 Common Data Challenges Faced During Modernization: 16 1. Data is fragmented across multiple source systems - Each system holds its own notion of the policyholder. This makes developing a unified customer-centric view extremely difficult. The situation is further complicated because the level and amount of detail captured in each system is incongruent.

17. 4 Common Data Challenges Faced During Modernization: 17 2. Data formats across systems are inconsistent - When organization operating with systems from multiple vendors and each vendor has chosen to implement a custom data representation. In order to respond to evolving business needs, this led to a dilution of the meaning and usage of data fields: the same field represents different data, depending on the context.

18. 4 Common Data Challenges Faced During Modernization: (Cont.) 18 3. Data is lacking in quality - When organization has units that are organized by line of functions. Each unit holds expertise in a specific field and operates fairly autonomously. This has resulted in different practices when it comes to data entry. The data models from decades-old systems weren’t designed to handle today's business needs.

19. 4 Common Data Challenges Faced During Modernization: (Cont.) 19 4. Systems are only available in defined windows during the day, not 24/7 - If the organization's core systems are batch oriented. This means that to make updates are not available in the system until batch processing has completed. Furthermore, while the batch processing is taking place, the systems are not available, neither for querying nor for accepting data. Another aspect affecting availability is the closed nature of the systems: They do not expose functionality for reuse by other systems.

20. Lack of Centralized Approach Hurting Data Quality 20 “Data quality is the foundation for any data-driven effort, but the quality of information globally is poor. Organizations need to centralize their approach to data management to ensure information can be accurately collected and effectively utilized in today’s cross-channel environment.” Thomas Schutz, senior vice president, general manager of Experian Data Quality