1. Planning government communications Michael Warren Head of Campaigns & Strategy Prime Minister’s Office and Cabinet Office Communications

2. Goals for government communications Collective visibility of individual programmes Clear focus on priorities Maximise value for money Raise quality to the level of the best

3. An annual planning process, delivering a single comprehensive overview Priorities & programmes Resources planning Innovation & collaboration Central capability initiatives Proactive communication hubs Government Communication Centre

4. Communication priorities across each hub Environment & personal safety Public health Growth

5. Communication priorities across each hub Tax, pensions & benefits reform Front line recruitment Police and crime

6. At the centre … Transparency and central planning oversight Continued drive on efficiency & effectiveness New principles, standards and best practice

7. Principles, standards and best practice More integration of owned & earned channels More innovation, particularly through new digital opportunities More partnerships with commercial and voluntary sectors More value for money through rock- solid evaluation