1. Where’s the carbon? Transport carbon big hitters and what can be done about them Alistair Kirkbride Sustainable Transport Advisor

2.  What are transport carbon emitters?  Where to target effort – and where not?  What works – and what doesn’t?  Members, colleagues & the public. Selling low carbon transport

3. Where’s the carbon?

5. Primary data  DECC/DEFRA emissions factors (2009)  National Travel Survey - Cumbria sub-set 2005-08  TSGB (goods & freight) (2008)  Traffic counts (2008)  Visitor surveys (Cumbria Tourism/ Visit Britain 2009/06) Other  local travel plan surveys  local visitor surveys Robustness?

6. Where’s the carbon?

7. CO2 emissions by journey purpose (residents)

8. Visitor to/from Lake District g CO 2 / passenger km Plane200 Bus / coach69 Car / van / motorbike62 Coach tour31 Train18 Travel around the Lake District g CO 2 / passenger km Car (resident)128 Bus 112 or 69 Car / van (visitor)62 Coach tour31 (Train18) Walk / cycle0

9.  Target tourism promotion for the Lake District to specific origin areas; de-market to others?  Target modes for different origins  Develop direct links to the Lake District  Promote existing – and develop other – ticket deals to the Lake District  Revoke institutional support for the development of Carlisle Airport Targetting?

10. What works?

11. “What Makes you Move” Cumbria visitors 2006 / 2009 www.fld.org.uk/what-makes-you-move.html Selling low carbon transport

13. Community hubs Widespread implementation of travel plans Speed reduction on trunk roads Public parking charges Workplace parking levy Bus quality contracts EV cars & networks Cycle infrastaructure Urban density National car club network Freight best practice

14. Selling low carbon transport