1. CAST Final Conference Project funded by the European Commission, Directorate-General Energy & Transport, under the 6th RTD Framework Programme 30 September Oslo

2. 30 September, OsloPlenary Meeting CAST Date and place Date:26 and 27 January 2009 Start: lunch (12u) End:lunch (13u) Location:Brussels, Thon Hotel Brussels city

3. 30 September, OsloPlenary Meeting CAST Program - DAY ONE – 26 January 2009 12:00 Registration + lunch 13:30Conference opening Welcome speech (European Commission) Introduction: Road safety campaigns: current situation, problems and needs (CAST campaign practitioner) What is CAST, an overview (BIVV, project coordinator, Belgium) 14:15How to model and influence road user behaviour? (VTI, Sweden) 14:45Do campaigns work? Effects of campaigns on behaviour and accidents – results from meta-analyses (TOI, Norway) 15:15Break 15:45Introduction of a ‘best practice’ campaign (campaign practitioner, speaker to be confirmed) 16:15The CAST manual Reflection on best practices to design, implement and evaluate road safety campaigns, from the perspective of the CAST manual. Practical experiences of the use of the CAST manual 17:30Closing word (PRP, Portugal) 19:30Conference dinner

4. 30 September, OsloPlenary Meeting CAST Program - DAY TWO – 27 January 2009 09:00Opening and introduction (PRP, Portugal) 09:15Application of CAST guidelines by advertising agencies in the field of road safety campaigns: - Practical experiences of ‘veteran’ and ‘green’ advertising agencies (speakers to be confirmed). 10:00The CAST manual The importance of the evaluation of road safety campaigns 10:15Evaluation tool What has been done until now in EU (and beyond) regarding road safety campaign evaluation? How to effectively assess the effects of campaigns: guidelines for fieldworkers. 10:45Break 11:15Practical experiences in summative (outcome) evaluations of real campaigns (CAST partners) 11:45The CAST manual Different types of evaluation How to write an evaluation report and disseminate the campaign results? What can we learn from previous campaigns? Examples of the CAST campaigns + presentation of results 12:15 Forum discussion – panel (campaign practitioner, advertising agency, behavioural researcher, evaluation specialist…) 12:45 Promotion of the CAST manual (SWOV, BIVV) Closing speech (European Commission) 13:00 Lunch

5. 30 September, OsloPlenary Meeting CAST Costs Conference: free of charges for everyone Conference dinner: to pay (not obligated) Travel and accommodation: own expenses

6. 30 September, OsloPlenary Meeting CAST Invitations INVITATION WHO? –CAST partners –Workshop Invitation list –High Level Group + CARE –EU projects (SUPREME, PEPPER, SafetyNet, AdRisk, Euchires, EuroBob, VAMOS, SARTRE…) –FERSI, PRI… –Road Safety Web –International organisations (OECD, WHO, Red Cross…) –Representatives of European commission, Parliament and Council –… NUMBER REGISTRATION : by website, by email or by fax

7. 30 September, OsloPlenary Meeting CAST Request for CAST partners Disseminate as much as possible to possible users of manual and evaluation tool Registration of yourself! Group booking Thon Hotel – email with logistics (only CAST partners) Think about external speakers! Suggestions for acts?

8. 30 September, OsloPlenary Meeting CAST End of project Closure meeting (1 or 2 hours?) After lunch Tuesday 27 January 2009 only for CAST partners Location?

9. CLOSING OSLO 30 SEPTEMBER 2008