1. Microsoft Tag for Consumer Packaged Goods Add the growing power of mobility to your marketing mix

2. Microsoft Tag for CPG As the Internet and mobile technologies continue to change the landscape, CPG companies are finding new opportunities to reach consumers and build loyalty. Microsoft ® Tag can help businesses reach out in innovative and creative ways. –Enhance Your Ability to Reach and Engage People through Advertising –Interact with Consumers at the Point of Sale –Transform Packaging into an Interactive Portal that Can Connect Consumers and Your Brand –Build Excitement and Generate Buzz with Tag-based Games and Contests Tag is a powerful technology that can help you make the most of consumers’ mobile phones to bridge your physical marketing and with your digital resources. See how it works for yourself. Scan any Tag in this presentation to see sample mobile sites

3. Engage People through Advertising Bring life to static, one-dimensional physical ads by linking your print to mobile experiences that add depth to your campaign. Use Tag to connect with consumers and make your ad more captivating!

4. Interact with Customers at the Point of Sale Include Tags in end-cap displays or other points of sale to showcase selling points and communicate special offers and incentives. Enable customer interaction and begin a conversation to deepen your relationship with consumers.

5. Capture Sales & Communicate Special Offers Keep people focused on the brands they have purchased in the past or convince them to consider something new. By highlighting special offers and engaging with customers with Tag, you can differentiate your products and capture sales and loyalty.

6. Transform Packaging into an Interactive Portal The simple addition of Tag to your packaging can help build a bridge between customers and your brand that quickly engages them in a relationship-building dialogue.

7. Add Excitement & Depth to Product Packaging People love to play games, watch videos, and enter competitions. Use Tag as a way for consumers to interact with your brand to build stronger ties and generate enduring connections.

8. Make Interactions Memorable and Lasting Even when your product leaves the store, make interactions fun and memorable. Share recipes, instructional information, tips, or reordering information quickly and easily. Enrich the experience consumers have with your brand.

9. Built-In Analytics and Reporting Capabilities Utilizing Tag’s built-in analytics and reporting categories, see which Tags captured your audience’s attention and helped your campaign’s success! ― See how many scans Tags received and, by combining basic web tracking and Tag’s analytics, you can see which scans led to conversions. ― Compare different types of Tags and measure their success. Did Tags on the point of sale displays work receive more scans than Tag in a print magazine? Use this information, along with your company’s financial data, to calculate ROI and make sure you are seeing returns on your marketing spend. ― Use Tag and measure your connections with customers. Combined with basic web tracking, record how long people are on your mobile site after scanning Tag. Use there learnings to capture even more engagement. ― Measure your ongoing success and make adjustments to your campaign in real time to respond to your customers’ needs!

10. Thank You For more information: http://tag.microsoft.com/business/consumer-packaged-goods.aspx The possibilities for using Tag in conjunction with consumer packaged goods are limited only by your creativity. Tag can help enhance your ability to reach and engage people through advertising. It can help you interact with consumers more effectively at the point of sale. Tag can also help you transform your packaging into an interactive portal where consumers can interact with your brand, and it provides a new and interesting way to build excitement and generate buzz through games and contests. Get started with Tag today, and make your marketing and promotional campaigns more immersive, more measurable, more effective, and more fun. Microsoft Tag for CPG This material is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft is a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.