1. 30 Years Young – The Enduring Strength of Curbside Recycling in Ontario, Canada Lyle Clarke Vice President, Innovation & Blue Box

2. A Brief History Started in 1981 Expanded to larger cities/towns – with help of beverage industry UN award for innovation More voluntary industry support in late 1990s Legislated industry obligation in 2001 2

3. Cultural Imperative Comprehensive Newspaper Cardboard & Boxboard Beverage/detergent Yogurt tubs/lids Gables/aseptic Film/ Clamshell Ubiquitous All towns population 5k+ 90% participation Successful 95%+ for newspaper 80%+ OCC/OBB 68%+ overall 3

4. What We Are Creature of legislation Governed by industry Funded by industry Ensure legal obligations of retailers and CPG companies are met Mission to make blue box recycling even better

5. Consumers Still Committed 90% looking for more friendly choices 70% consciously choose friendly products 67% say “friendliness” influences purchases 77% deterred from companies deemed harmful 67% deterred from companies not trying hard enough Products Companies

6. Brand Endures 57% of consumers still “feel good” about blue box recycling 75% say the blue box is their primary environmental effort 89% say blue box is the main driver of recycling

7. Brand Drives Behaviour 82% say being “friendly” depends on blue box 83% will buy blue box friendly products over those that are not 44% are okay with “wasteful” packaging, as long as it can go in the blue box

8. Lessons Convenience is by far the main driver of recycling behaviour Once behaviour takes hold, consumers expect others to join in Joining in is good for business, but only if the recycling model is sound Test your soundness!

9. Thank You! Lyle Clarke Vice President, Innovation & Blue Box