1. AUSTRIA Marketing Meeting, Nürburgring May 2014 Michaela Mayrhofer

2. Ed. Haas Austria We are the innovative and attractive production and distribution partner of strong brands in food and confectionary in Austria and Eastern Europe. Ed. Haas Austria

3. Ed. Haas Austria Business Segments Ed. Haas Austria HAAS Classic Sweets/Impulse Senf Specialities BackenDessert Wellness

4. 7 x sugarfree 2 x with sugar Assortment AUSTRIA NEW 1 x tin

5. Trade Activities 2014

6.  New listing of Tropical and Spearmint! Interspar check outs beforeafter

7.  New listing of Tropical and Spearmint – Scanning figures Interspar check outs 03.201303.2014 Fisherman's Fr.Mint o.Zuck.25g GVE 242.6962.747 +2% Fisherman'S Fr.Lemon O.Z. 25g GVE 241.1691.310 +12% Fisherman's Fr.Tropic.25g o.Z. GVE 241.309 On top! Fisherman's Fr.Spearm. o.Z.25g GVE 241.049 On top! Sum3.8656.415+66% 

8.  BP Bonus Club Newsletter (180.000 recipients) Sampling FF 2x25g + tin FF 2x25 g + tin BP Bonusclub + = For free!

9. Planned for September at: Merkur and Interspar FF 2x25 g + Tin

10. Trademarketing Strategic focus on confectionary market  promising impulse channels such as kiosks, petrol channels, public swimming areas,… Optimize sales routes: every second week  reserved for impulse channels (micro distribution). Sales reps work with Ipads  efficiency increase!

11. Secondary Placements

12. Consumer Activities 2014

13. Facebook and new website

14. Print/Poster campaign autumn 2014 Poster, City lights, magazines, newspapers PLACEHOLDER

15. FISHERMAN‘S FRIEND SMR AUT 5 TH JULY, OBERTAUERN New Website New Facebook page Public relations Media cooperations Hospitality packages Promotion stand at the Nürburging

16. Facebook 30.04.2014

17. www.strongmanrun.at

18. THANK YOU! 40 2012/13 + Quartalsvergleich