1. ADVOCACY : It’s Not Just Tennis Advocacy Consultant Training Workshop IBM Palisades Center July 25-28, 2007

2. Overview of Presentation What is Advocacy? What is it in the USTA Context? What is our approach? Major Issues for public sector decision-makers As applied to youth issues How can grassroots advocacy grow the game of tennis? Advocacy Plan USTA’s Commitment to Advocacy Discussion / Q & A

3. What is Advocacy? Advocacy is the effort to convince any decision- maker that the program, initiative, or proposal that you are advancing can effectively address the his/hers pressing concerns.

4. Sustained Public Support & Public Policy Change Passion and Knowledge of Tennis Advocacy in the USTA Context The Needs and Objectives of Schools, Communities, Colleges, and Local Governments

5. Our Core Belief We believe that the sport of tennis can improve: schools, communities, opportunities for youth quality of life for all.

6. Our Approach Do not focus on Tennis Focus on the concerns of the public official or public body How do Tennis facilities and programs address public problems? How does getting you what you want, help the decision-maker?

7. USTA Advocacy Plan Public Facilities Building and Renovating Schools and After-School Building and supporting programs and infrastructure Tennis in the Parks Programming/Staffing and Park Facilities Collegiate Programs Varsity tennis Recreational Tennis on Campus Contributions of College Tennis to Local Communities

8. USTA’s Advocacy Agenda Preservation, Growth and Renovation of Tennis Facilities open to and easily accessible to the public Growth of Tennis Programming in After- School Programs Expansion of Tennis in Public Parks with Quality Staffing and Programming Preservation, Growth and Strengthening of Tennis on College Campuses

9. Public Sector Focus This Agenda Primarily Targets Public Sector Decision-Maker Government Leaders (Executive and Legislative) School Administrators and Educators Park Officials Public College Leaders But not exclusively so. Private College Leaders Influential Civic Leaders

10. Things Government Cares About Health Obesity Chronic illnesses Community Development & Public Safety Engagement of Youth Safety of Seniors Security and Opportunity for Families Education & Youth Development After-School and Physical Education

11. How Grassroots Advocacy can grow the game of Tennis? New Resources Assist with your grant requests Access to Local and state funds-MONEY New Opportunities After School Tennis and Education programs Keep Varsity and Recreational tennis at colleges healthy Help build new tennis courts or refurbish old courts Sustainable Local Government support Access to courts in public parks, Tennis in the Parks Make tennis sustainable part of the community infrastructure Helps to increase the teaching of tennis in school P.E. programs

12. Colleges Facilities Parks Schools Community- Based Youth & Families Sustainability Public Support Build a public facility for youth and families. All get to play. Advocacy Circle

13. USTA’s Commitment to Advocacy National Staff Barry Ford, Director, Outreach & Advocacy Leslie Kirschner, National Manager, Advocacy Resources and Tools Advocacy Toolkit Case Studies Website Training Curriculum Consulting On an organizational or section level Help develop strategies to achieve local advocacy goals Advocacy Task Force

14. Concluding Thought Our Advocacy for Tennis Facilities and Programs is not about Tennis. It must be about how tennis changes lives and improves community.