1. Team Members: Belseth, Andrew C Drew, Matthew Alan Karanja, Joseph Martel, Edward T Stanton, James E Commodore Consulting

2. Panasonic Creates a Single Version of the Truth from Its Data Commodore Consulting

3. Competitive Forces

4. Value Chain

5. Information Management Problems Business Performance and Executing Strategies Inconsistent, Duplicate, or Incomplete Data from Multiple Sources Inconsistent, Duplicate, or Incomplete Data from Multiple Sources Fragmented Data Fragmented Data Different Segments of the Company used Their own Sources of Data Different Segments of the Company used Their own Sources of Data Considerable time to Gather Data Required to Launch Product allowing Competition to Infiltrate the Market Considerable time to Gather Data Required to Launch Product allowing Competition to Infiltrate the Market Considerable Administrative Costs for Large Organization Considerable Administrative Costs for Large Organization

6. What Management, Organization, and Technology Factors were Responsible for Those Problems Management and Organization Administrative Costs and New Leadership Administrative Costs and New Leadership Pressure from Board of Directors to Increase Profit Margin from 5 Percent to 10 Percent Pressure from Board of Directors to Increase Profit Margin from 5 Percent to 10 Percent Reorganizing Workflow and Consolidating Product Information Reorganizing Workflow and Consolidating Product Information Facilities within the Company Valued Their Autonomy (Information Control Issues) Facilities within the Company Valued Their Autonomy (Information Control Issues) TechnologyFactors Daily Activities Required Data to Pass Through Legacy Systems, Fax Machines, E-mail, Phone Calls, and Regular Mail Daily Activities Required Data to Pass Through Legacy Systems, Fax Machines, E-mail, Phone Calls, and Regular Mail With So Many People Handling the Data in so Many Different Formats, Inefficiencies and Inaccuracies do Exists With So Many People Handling the Data in so Many Different Formats, Inefficiencies and Inaccuracies do Exists

7. How did Master Data Management address these problems? Business process analysis Data assessment Data cleaning Data consolidation and reconciliation Data migration Development of master data service layer  Understanding the needs of the business as a whole its strategic direction, and identifying initiatives that will allow business to meet those strategic goals  Determine what data is required to achieve strategic goals.  Identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data. Enforce data consistency across the Enterprise.  Matching, consolidating, quality-assuring, to ensure consistency and control in the ongoing maintenance and application use of this information.  Design, extraction, cleansing, load, verification from legacy system.  Developing a master plan for integrating critical business processes and applications by adopting a service- oriented architecture, or SOA.  Developing a master plan for integrating critical business processes and applications by adopting a service- oriented architecture, or SOA.  Commodore Consulting

8. How effective was the solution? After deploying in Panasonic Europe after a year and a half Time to market for a product was reduced from 5 to 6 months to 1 or 2 months. 50% less time spent creating and maintaining product information. Improved efficiency by 5%.

9. Case Study Questions Summary Evaluate Panasonic’s business strategy using the competitive forces and value chain models Evaluate Panasonic’s business strategy using the competitive forces and value chain models How did Panasonic’s information management problems affect its business performance and ability to execute its strategy? What management, organizational, and technology factors were responsible for these problems? How did Panasonic’s information management problems affect its business performance and ability to execute its strategy? What management, organizational, and technology factors were responsible for these problems? How did master data management address these problems? How effective was this solution? How did master data management address these problems? How effective was this solution? What challenges did Panasonic face in implementing this solution ? What challenges did Panasonic face in implementing this solution ? ◊ Answer 1 ◊ Panasonic’s information management problems delayed new products from the market allowing competition to infiltrate market. Different facilities were autonomous and resisted loss of data control. Data also originated from multiple sources to include legacy systems, fax, phone, and e-mail which needed to be integrated into a single system. ◊ Technical force behind the Panasonic Europe’s over haul was master-data- management (MDM) software from IBM’s WebSphere line. MDM aim was to merge disparate record into a master database. The new system was so successful in Europe and North America he leveraged this to convince the entire Enterprise to embrace this new system. ◊ Answer 4 Commodore Consulting

12. Questions

13. The End 100 PRINT “THE END” RUN THE END SYNTAX ERROR ! Commodore Consulting