3. Key Psychologists Ivan Pavlov Russian physiologist known primarily for his work in classical conditioning.

4. Key Psychologists John B. Watson

5. Unconditioned Stimulus (UCS) A stimulus that invariably causes an organism to responds in a specific way

6. Unconditioned response (UCR) A response that takes place in an organisms whenever an unconditioned stimulus occurs

7. Pairing Presenting the organism with the NS and then the UCS multiple times. NS then becomes CS

8. Stimulus Generalization the transfer of a learned response to different but similar stimulus.

9. Stimulus Discrimination learning to respond to only one stimulus and to inhibit the response to all other stimuli.

10. “Give me a dozen healthy infants and allow me to control the environment, and I’ll make them into anything I want.” – John Watson

11. Spray Bottle Experiment Identify the UCS, UCR, NS, CS, CR Explain how each of these were present in the experiment (if at all): – Acquisition – Extinction – Spontaneous Recovery – Generalization – Discrimination

12. How does C.C. affect our lives? Flooding/Systematic Desensitization – http://www.youtube.com/watch?v=lMZ5o2uruXY http://www.youtube.com/watch?v=lMZ5o2uruXY Drug/Alcohol addictions Coyotes/Sheep Bed Wetting – Bell & Pad: A child with a bed-wetting tendency sleeps on a special pad. When the child starts to urinate, the water content of the urine triggers a bell in the pad that wakes the child up. US-bellUR-Wake up CS-peeCR-wake up

13. Learned Taste Aversions When it comes to food being paired with sickness, the conditioning is incredibly strong. Even when food and sickness are hours apart. Food must be salient (noticeable.)

14. Advertising/Songs Using Sex to Sell Advertisers pair their product with sexual imagery hoping that the product will become a ‘promising stimulus’ for sexual arousal. Hopefully this connection makes you grab their product off the self.

15. Examples of Classical Conditioning https://www.youtube.com/watch?v=1krJqn3s mbI https://www.youtube.com/watc h?v=GJuDdC8S_TI

16. Cancer patients and chemotherapy. Cancer patients tend to associate the nausea produced by chemotherapy with the hospital setting. – UCS – chemotherapy – UCR – nausea – CS – hospital – CR – nausea

17. “Between stimulus and response is a space. In this space lies our freedom to choose our response. In these choices lie our growth and our happiness.” -- Steven Covey in The 7 Habits of Highly Effective People

19. Final Review: Fred has a fluffy down pillow with some of the down sticking out of the fabric. When he first tries out the pillow, a piece of down tickles his nose and he sneezes. This happens every time he goes to bed. Soon he sneezes every time he lays down on any kind of pillow. – Identify the UCS, UCR, NS, CS, CR – What CC principle does this example illustrate? Explain.