1. Caroline Abbott Nicolo Beccalossi Raphael Lacava Theresa Holt

2. Books are a valuable resource Students primarily use textbooks Valuable Not rare Very traditional Rare Books can not imitated Substitutes Online textbooks- CourseSmart E-readers Inimitable & non- substitutable Books don’t provide the capabilities of e-readers Publishers need to learn how to compete with their new competition Exploitable Vrine

3. The PESTEL model Political How is the Government influencing the industry? Economical How is GDP and inflation level affecting the industry? Socio-cultural How is the young demographic changing the industry? Technological How are disruptive technologies changing the industry? Environmental What is the impact of the industry on the local and international market? Legal How is intellectual property protected with the development of new technologies?

4. SUPPLIER POWER Supplier concentration Little negotiation strength SUPPLIER POWER Supplier concentration Little negotiation strength BUYER POWER Small price sensitivity Buyers concentration BUYER POWER Small price sensitivity Buyers concentration THREAT OF NEW ENTRANTS Absolute cost advantage Economies of scale THREAT OF NEW ENTRANTS Absolute cost advantage Economies of scale THREAT OF SUBSTITUTES Necessity of product Large variety of substitutes THREAT OF SUBSTITUTES Necessity of product Large variety of substitutes RIVARLY RIVALRY Highly concentrate Industry growth Low diversity of rivals RIVALRY Highly concentrate Industry growth Low diversity of rivals

5. Value Curve