1. A Tale of Two Truths Improving Communication Between Scientists and Science Reporters Shelley Littin Mentor: Johnny Cruz, Assistant Vice President for Communications Supervisor: Jennifer Fitzenberger, Director of External Communications 21 st Annual Arizona Space Grant Consortium Symposium University of Arizona, Tucson, Arizona - April 21, 2012

2. Science writing 101 “[Paying] attention to interesting and important developments in science and engineering, [talking] to the researchers who uncover them, [learning] about the ideas behind them, and then [communicating] this information to the public as engagingly as I can.” - Cornelia Dean, science writer and former editor at the New York Times

3. Feet on the ground My Internship – Interview researchers Write stories about the science Found scientists generally much more comfortable talking to a science major than a journalism major I am functioning as a Public Information Officer (PIO)

4. Scientists say: Have been misquoted or know someone who has been misquoted Feel research may be over-sensationalized; taken out of context Unsure about reporter’s motives Feel reporters have inadequate science background

5. Journalists say: Feel scientists misunderstand timeframe and deadlines Feel professionally insulted when asked to submit story for scientist’s review Feel scientists expect journalists to sell their research Find scientists unwilling to talk to them

6. To the Scientist – Why talk to a journalist? To translate research findings for the public To educate people about research progress and science issues To garner funding from public sources To inspire future problem-solvers and world-fixers To the Journalist – Why talk to a scientist? To translate research findings for the public To inform people about research and science issues It’s fun and interesting – and your job To inspire future problem-solvers and world-fixers

7. The times, they are a-changing Science - Fewer funds available, budget cuts to programs - Disciplines merging, scientists must explain research value Result – Feel unappreciated, multitasking, greater frustration Journalism - Dying?? Newspapers out of print - Rise of blogging and free information over Internet Result – Sensationalism, more stories per day, less time per story, urgent deadlines, multitasking, greater frustration

8. Cartoon by Royston Robertson, Cartoonist www.roystoncartoons.comwww.roystoncartoons.com

9. Science – Explanation of research to public and funding agencies vital for funding, recognition, advancement of the field and application or use of research product. Journalism – Need for solid, accurate reporting that public can rely upon crucial to stay afloat amidst rise of blogging and free information over the Internet.

10. Solutions Education – Learn about each other’s profession, working conditions, capabilities and constraints Cooperation – Approach each other openly with attitude of cooperation Explanation – Be willing to explain your own capabilities and constraints Walk a little in each other’s shoes…

11. Scientists: Be prepared to talk to journalists about your research Have a press release prepared, reviewed or written by your public information officer Have names of other scientists available who are familiar with your work available for reporter

12. Journalists: Take time to educate yourself about science as much as possible, especially before doing an interview Fact check – not necessarily what you actually write, but the content and scientific facts Be patient and establish your reputation

13. “Ensuring science literacy among United States citizens is essential if you believe that the success of our nation is connected to the progress of science and technology.” - Edward Prather, department of astronomy and Steward Observatory, the University of Arizona (Story at: http://uanews.org/node/37030)

14. Acknowledgements Arizona and University of Arizona Space Grant Managers University Communications Team Members Johnny Cruz, Assistant Vice President for Communications Jennifer Fitzenberger, Director of External Communications Daniel Stolte, Science Writer University of Arizona professors, researchers and doctoral candidates who have granted me their time for interviews

15. Thank You!