1. FAST-LAIN Meeting 25-26 May 2011 in Saarbrücken Partner Profile IIIEE Lund University & Destination Söderslätt

3. Partner Organisation - IIIEE Lund University - Lund, Sweden - IIIEE at Lund University is a multidisciplinary institute, conducting applied research and education in the area of sustainable tourism in collaboration with Destination Söderslätt and other case destinations Participant: Mikael Backman Research Manager Partner Organisation -Destination Söderslätt -Region Skåne, Sweden - Destination Söderslätt is a collaborative initiative between four local municipalities in the south of Sweden. Over the years numerous of projects and activities were conducted to promote sutainable tourism Participant: Nils-Arvid Andersson Destination Manager, Destination Söderslätt Our organisation

4. Region Skåne Business Region Skåne Tourism in Skåne Skåne County Administrative Board Destination Söderslätt Söderslätt Brand Association Margareta Day Association Local Tourism Departments in each Söderslätt Municipality LAG Söderslätt, Leader Rural Development programme Access Sweden Association List of ORGANISATIONS which are working in our region/area on sustainable tourism topics

5. BALTCOAST, EU Life Falsterbo Bird Show Söderslätt Brand, e-trading platform for local produce, B2B, EU Leader LAG Söderslätt Sustainable Leisure Lifestyles, EU InterReg IVa, Öresund Cradle 2 Cradle Islands, EU InterReg IVb, NSR Eco Mobility, EU InterReg IVa, Öresund Photo Tourism, EU Rural Dev Prgrm Recreative Routes, EU InterReg IVa, ÖKS Cultural Heritage Route, EU Leader The Spirit of Söderslätt, Region Skåne Development Fund Water Resource Management, EU Leader Culinary Heritage and Local Produce, EU Leader Horse Back Riding Trails, EU Leader Revival and Promotion of Traditional Crafts, EU Leader Selection of current PROJECTS and INITIATIVES on sustainable tourism in our region/area

6. Upcoming EVENTS on sustainable tourism in our region/area - Falsterbo Bird Show, September 2-4, Falsterbo - The Herring Market, August 5-7, Abbekås - The Day of Queen Margareta the1st, August 27, Falsterbo - The Söderslätt Day, June 11, Smygehuk - The Harvest Market, October, Hammarlöv - The Day of Roses, June 25, Falsterbo

7. Ängavallen, organic farming, from field to fork Skivarp Inn, local produce Anderslöv Inn, local produce Vellinge Inn, local produce Skanör Inn, local produce Svaneholm Castle, Cultural Heritage and restaurant Näsbyholm Manor, lamb meat Börringe Monastery, culinary heritage Ystad Brewery, local beer Skabersjö Castle, local game Soldattorpet, local diary products Idala Farm, Local produce meeting Italian kitchen Restaurant Karl-Johan, local produce Hällåkra Vinyard, organic wine production Raspberry Farm, products of raspberries Agricultural Labour Museum, refinement of local produce 10 nature reserves 1 maritime reserve Selection of tourism businesses /services which might be promoted on a sustainable tourism MARKET PLACE

8. Our Regional / Thematic Cluster idea Project title:Branding for Sustainability Lead organisation: IIIEE / Destination Söderslätt Research thematic/s:Promotion of local identity and produce, branding strategies, marketing issues Objectives:Strengthening local identity by increasing production and consumption of local products i.e. food, arts/crafts, culture and services Potential partners International partners West Cork District, Fuchsia Brand Scotland, Larder Bytes Austria, Bregenzer Wald, Käse Strasse Friesland, Texel Products Key regional/ thematic Knowledge Providers Business Region Skåne AB Tourism in Skåne AB IIIEE Destination Söderslätt Vellinge Municipality

9. Special strengths Holistic approach Multidisciplinary networks Local commitment Bird Migration High quality food production Diverse supply Special needs Co-ordination of saleable packages Marketing partners Guiness and oysters Potential Slow food and slow living Travel by foot and pedal Edutaning experiences