1. QUALITY POLICY CONFERENCE Prague, 12-13th March 2009 LA FUNDACIÓN DEL JAMÓN SERRANO. JAMÓN SERRANO PRODUCTION (T.S.G.) José Ramón Godoy Álvaro Fundación del Jamón Serrano Manager

2. BACKGROUND. QUALITY SCHEMES. T.S.G. QUALITY SCHEMES RECOGNITION PRODUCT WITH SPECIFIC CHARACTERISTICS: T.S.G. EC REGULATION EC/509/2006 CERTIFICATION OF PRODUCTS WITH SPECIFIC CHARACTERISTICS PRODUCTS WITHOUT TERRITORIAL LINK ONLY A FEW NUMBER OF TSG´s ARE REGISTRATED. ONLY FOR PRODUCTS WITH LOW IMPORTANT COMERTIAL INTEREST

3. BACKGROUND. SIMILARITIES PDO/PGI/TGS E.U. REGULATION PASSED BY E.U. PUBLIC OWNERSHIP PRODUCTS WITH QUALITY SCHEMES COMMUNITY LOGO COMPULSORY DOCUMENT: APPLICATION FOR REGISTRATION THIRD PART CONTROL OF THE APPLICATION FOR REGISTRATION

4. BACKGROUND. DIFFERENCES PDO/PGI/TSG T.S.G. REGULATION (EEC) No 2082/92 NO LINKED TO A GIVEN GEOGRAPHICAL AREA NO PREVIOUS INSCRIPTION ON REGISTRY NO REGULATORY COUNSIL CERTIFIED BY INDEPENDENT CONTROL ENTITIES P.D.O./ P.G.I. REGULATION (EEC) No 2081/92 PRODUCTION LINKED TOTALLY (P.O.D) OR PARTLY (P.G.I.) TO A GIVEN GEOGRAPHICAL AREA PREVIOUS REGISTRY INSCRIPTION WITH REGULATORY COUNSIL CERTIFIED BY REGULATORY COUNSIL

5. BACKGROUND. BIRTH OF TSG JAMÓN SERRANO 1)INTEREST FROM THE SECTOR. 2)REPRESENTATIVE ASOCIATIONS REQUEST 3)ASSESSMENT BY E.U. 4)APPLICATION FOR REGISTRATION 5)TSG JAMÓN SERRANO APPROVAL: REGULATION (EEC) No 2419/1999 13th November. NAME RESERVED

6. BACKGROUND. TSG JAMÓN SERRANO GOALS GENERAL: CLARIFYING THE MARKET: DISTINGUISHING PRODUCTS SHORT TERM: IMPROVING QUALITY AND PRODUCTION SYSTEM LONG TERM: MARKETING TOOL

7. BACKGOUND. APPLICATION GROUNDWORK 1)TECHNICAL COMMITTEE. 2)REQUEST TO THE AUTHORITIES 3)REQUEST TO TECHNOLOGICAL CENTRES 4)REQUESTS TO SCIENTISTS AND TECHNICIANS 5)REQUESTS TO CERTIFYING ENTITIES 6)REQUESTS TO LABORATORIES 7)REQUESTS TO LEGAL OFFICES 8)REQUESTS TO DESIGNATIONS OF ORIGIN DRAFT OF THE COMPULSORY DOCUMENT: APPLICATION FOR REGISTRATION

8. BACKGROUND. APPLICATION OF REGISTRATION 1)REQUESTS ON THE COMPULSORY DOCUMENT 2)JUSTIFYING REPORT 3)PRESENTATION BEFORE SPANISH AGRICULTURE MINISTRY AND THE E.U. 4)AMENDMENTS REGISTRATION TSG JAMÓN SERRANO

9. EVOLUTION OF THE TSG. IMPLEMANTATION 1)GROWING INTEREST FROM THE COMPANIES 2)ADAPTATION OF MAKING PROCESS 3)IMPROVING SELF-CONTROL SYSTEMS 4)IMPROVING PRODUCT QUALITY 5)DEVELOPMENT OF CERTIFYING FIRMS 6)BEGINNING OF CERTIFICATIONS IMPROVING BUSINESS MANAGEMENT

10. EVOLUTION TSG JAMÓN SERRANO. DEVELOPMENT 1)GROWING NUMBER OF CERTIFIED ENTITIES 2)INCREASING JAMÓN SERRANO VOLUME 3)INACCURATE LABELS CONTROL 4)DISTINGUISHING EFFORT 5)PROMOTION CAMPAIGNS 6)SPOTTING DIVERSIONS IN THEREQUIREMENTS INCREASING PRESENCE OF A QUALITY PRODUCT AND ITS KNOWING FROM THE CONSUMER

11. EVOLUCIÓN DE LA TSG JAMÓN SERRANO. SUMMARY COOL BEGINNING: Adaptation of industries and their producing systems to the requirements INFORMATION CAMPAINGS ON TSG: Asociations and Public Authorities (Spanish Agriculture Ministry and E.U.) GROWING QUALITY IMPROVEMENT AND MARKET CLARIFYING: CURADO versus SERRANO INCREASING MARKET PENETRATION INACCURATE LABELS CONTROL IMPROVEMENT IN PERCEPTION AND ASSESSMENT OF TSG BY CONSUMERS

12. EVOLUCIÓN DE LA ETG JAMÓN SERRANO. RESUMEN

13. LIMITS FOR THE FUTURE OF TSG NO REGULATORY COUNSIL: private initiative to Development, Defence, Protection, Improvement, Influence Promotion FEW ACCEPTANCE AND KNOWLEDGE OF STGS BY CONSUMERS NOT ENOUGH INFORMATION AND PROMOTION NOT ENOUGH CONTROL UNFAIR COMPETITION: QUALITY AND LABELS

14. SUGGESTIONS FOR THE DEVELOPMENT STARTING A REGULATORY COUNSIL. Development, IMPROVEMENT OF PRODUCT CONTROL IN SALE POINTS: Quality and Labels BOOSTING INFORMATION AND PROMOTION CAMPAIGNS: E.U. seal and protected products AGREEMENTS WITH DISTRIBUTION TO DISTINGUISH PROTECTED PRODUCTS

15. SUGGESTIONS FOR THE DEVELOPMENT STARTING A REGULATORY COUNSIL. Development, Defence, Protection, Improvement, Influence Promotion TSG IMPROVEMENT OF PRODUCT CONTROL IN SALE POINTS: Quality and Labels BOOSTING INFORMATION AND PROMOTION CAMPAIGNS: E.U. seal and protected products AGREEMENTS WITH DISTRIBUTION TO DISTINGUISH PROTECTED PRODUCTS

16. DESPEDIDA THANK YOU FOR THE INTEREST