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1 The FT’s award-wining Chinese language website targeting China’s business elite

2 Overview is the Financial Times’ Chinese language business news information site serving the mainland China market. Launched in 2005, it has grown to become one of China’s leading sources of international business news and analysis. offers access to the FT’s award-winning news and commentary, giving its users a global perspective with a local flavour. A site refresh in Oct 2009 introduced multi-media content, discussion and blogging functions, and extensive search and archiving capabilities. Busy executives on the go can now access FTC thru various mobile platforms

3 YOY Growth
2012 vs. 2011 Overall Page Views up by 3% Y-O-Y Unique Users up remain stable Y-O-Y 3 1 2 1 National People‘s Congress and Chinese People's Political Consultative Conference 2 High-speed rail crash in Wenzhou, Zhejiang province of China 3 New leadership in National Congress of the Communist Party of China

4 wins prizes for innovation at China New Media Summit in 2012 was recognized as one of the Top 30 New Media in China 2012 and was also included in the China Innovative Media list at the inaugural China New Media Summit. The Summit was co-organised by the China Periodicals Association, the New Media Industry Alliance and Zhejiang Daily Press Group. was the only international media commended. is a real model of localisation for international media.

5 Extensive commentary and analysis from renowed global experts and China columnists
Martin Wolf, associate editor and chief economics commentator at the Financial Times Lucy Kellaway FT’s management columnist Ding Xueliang, political sociologist and influential public intellectual in China Wu Xiaobo, famous finance scholar, Authoritative Expert of Research of Chinese Enterprise

6 FTC reaches the China’s top business people and decision makers
Monthly pageviews Monthly unique users Registered users Monthly traffic As of Dec 2012 Average age – 35 years 83% male Highly influential – 52% Business decision makers Highly educated – 83% have bachelor’s degree or above Highly affluent – Monthly income of RMB61,000+ (6 times the professional average in BJ and SH) average total household asset is up to RMB 2.66 million, 52% of which is RMB 1 Mill+ Strong regional exposure – 52% lived or traveled aboard Pursuing a luxury lifestyle – 48% owns 1+ high-end expensive watch, 64% owns 1+ cars Average of 6.4 trips in a year, 28% flies either first/ business class. Source: Millward Brown 2012

7 Degree holder or above +
The Business User at a Glance… FTC reaches China’s top business people and influential decision makers In China 48% 83% ¥61k Directors or above Degree holder or above + Average MPI Highly-Affluent RMB61,000 average personal income 52% household assets over RMB1Million+ Well Educated 83% College Degree + 52% Master Degree + Active investor & Luxury Lifestlyle 28% hired or hiring professional finance consultant 48% owns 1+ high-end expensive watch 59% taking 13 trips on average Gender 83% Male 17% Female Avg. Age 35 Highly-Influential 48% Directors or above 52% Business decision maker Active in career advancement 52% have experience living or traveling abroad 79% plans to advance their education 72% wants to study abroad. Mobile Savvy 92% performs daily task (ie. search, , IM etc) through mobile phones Source: MillWard Brown 2012

8 Uniquely FT FTChinese provides Chinese business decision makers with authoritative, independent world business intelligence. FT offers unparalled access to world's business and political leaders such as President Obama, Premier Wen Jiao Bao, Chairman of Lenovo, Mr Liu Chuanzhi, and Zhang Rui Min, CEO of Haier Group. As well as providing in-depth interviews, FT's content moves markets. FTC brings you the best of the FT's Lex Column, and Special Reports on global events that shape the world, from the G20 Summit, to COP15, to Davos. See what world leaders have to say on our video channel with View from the Top, and discover how the world business elite enjoy their downtime with our Lifestyle and 9am to 5pm columns. FTC's unique breadth and depth of coverage create a truly integrated online media platform delivering global business intelligence to an elite Chinese readership. Mr. Li Shufu, Founder and Chairman of Geely Holding Group Special Advisor to the Managing Director of the International Monetary

9 Powerful local insights with global perspective
Exclusive interview with Chinese Premier Wen Jiabao by the Editor of, Zhang Lifang, on global financial crisis vs. maintaining the economic sustainability.

10 contents by industries
More Channels, higher relevance means better targeting Improved content specialisation, with easy to navigate channels. Over 50+ subchannels specialising in the hottest daily topics: Companies news by categories, from IT to Energy to Logistics In-depth Travel section for business and leisure travellers Beefed up lifestyle sections featuring arts & entertainment, “Indulgence”, “Smart shoppers” and “Smart Spender” etc. Global Markets news with individual sections on stocks, funds, foreign exchange, commodities etc. contents by industries

11 FTChinese iPad & Mobile
FTC iPad app 316k downloads (as of Dec, 2012) 2,200,000 pageviews/month Monthly sponsorships starts at US$60,000 Browse online, or download the FTChinese iPad edition before you leave the house to read offline on your way to work when no connection is available. Access the latest global market data and watch the FT's award-winning video coverage while you are on the run. To reach the ever growing mobile market in China, our newly revamped mobile website provides the latest content to your smart phones and blackberry and is free to air. Daily reach of over 100K subscribers across mainland China delivering latest news updates and commentary from With 630,000 pageviews/month on FTChinese smartphone mobile site. iPhone: 750,000 Pageviews, 103,000 downloads Android: 960,000 Pageviews, 89,000 downloads

12 Social media platform– early adaptor & influential
FTC is an early adaptor in social network of China. It covers 17 platforms, all of major social media, including blog, microblog, video and mobile platforms. So far, we have 3 million followers all in all. FTC brings users together in a topic-based network, encouraging debate and discussion on the most important issues of the day. Exchange investment experiences, share management tips and expand personal and business networks with like-minded business professionals. FTC Official Sina Weibo & Tencent Microblog FTC Video Promotion WeChat, a completely new mobile communication and private social networking product, FTC started exploring this new platform to serve high-quality contents in 2013. 393,486+ followers in Sina Weibo 1,110,612+ followers in Tencent Microblog We own over 50k followers in

13 Co-branded events gathering leadership thoughts
Qingdao Finance Forum (4th) focus on regional economy, concentrate on urban development, expand rapid finance industry and modern service industry by means of Ocean economics in Shangdong Province. A highly engaged Global luxury event sponsored by Rolex focusing on opportunities and challenges with today’s top business women. FTChinese Annual Forum ( )

14 Run of Site section pages Run of Site article pages
FTChinese Advertising Positions – CPM Homepage Run of Site section pages Run of Site article pages CPM Rates of the above ad units Available targeting: Section, Province, Day of Time 10% loading for the targeting above respectively 30% loading for produce exclusive 100% loading for rich media (3rd party tag is required and provided by client)

15 FTChinese Advertising Positions offers an extensive range of cutting-edge advertising formats, and our experienced teams can help you get maximum impact from them. The FTChinese conforms to the Internet Advertising Bureau guidelines on ad unit sizes, offering standard sizes for Leaderboards 728x90, MPUs 300x250 and half-page units 300x600*. We also offer Super Leaderboard 969x90 that expands to 969x400*, Banner under articles 590x90 as well as a Ribbon ad 336x60. *3rd party ad serving is required for expandable, video or other rich media format.

16 Impactful options also offers Impactful ad formats on Homepage such as Homepage Roadblock/ takeover, Intro Ad + Landing Ad, Floating Ad *3rd party ad serving is required for expandable, video or other rich media format. Homepage Takeover: Dunhill Floating ad: Samsung Intro Ad: Bank of Communications Crazy Ad: A. Lange & Sohne Homepage impactful ad format rates available on requests

17 Other Sponsorship Opportunities
Video Sponsorship Section Sponsorship Bespoke Special Report Sponsorship Sponsorship package rates available on requests Bespoke Special Report - Leadership Sponsored by Audi Global News section Sponsored by Fedex Davos Report with Video content Sponsored by Rolex

18 News alert Daily / Weekly Email Sponsorship
Free delivery to ALL FTChinese registered users A summary of links to the highlighted articles of FTChinese every weekday morning and Friday afternoon. Three MPU 300x250 positions in the Daily , two Banner 590x90 in the Weekly More than 80k imps delivered for each ad unit. Weekly Sponsorship Rates (per day) Daily MPU (Top): US$6,600 Daily MPU (2nd): US$6,270 Weekly Banner (Top): US$6,600 Weekly Banner (Bottom): US$6,160 Daily

19 E-mail Marketing Email List Rental
Stand-alone blast of advertisers message - eDM Delivery rate: over 95%; Open rate: over 20% Filtering available: Business Position, Area of Responsibility, Industry and Province GROSS Cost: US$250 per 1,000 names (10% loading is required for every 1 additional category of filtering) Minimum buy: US$20,000 for eDM only US$10,000 bundle with online ads on (min value of US$3,000 in online ads plus min value of US$7,000 in eDM, or vice versa)


21 new Lux Avenue – gateway to the Chinese wealthy consumers just launched a new channel called “乐尚街” or Lux Avenue which offers readers profiles and stories about the luxury industry, highlights new trends in luxury products and provides a window into an international designer lifestyle.  “China’s rapid economic growth and rising interest in and consumption of luxury goods, particularly among the business elite and aspiring middle class, means that it’s an ideal time to launch this new section on Through Lux Avenue, we will leverage the Financial Times’ global resources and award-winning glossy ‘How To Spend It’ magazine to bring our readers and clients insightful, high quality content and access to rising trends and leading personalities in the luxury lifestyle sector,” said Angela Mackay, managing director, Asia Pacific, Financial Times.

22 Lux Avenue Exclusive sponsorship package starting at US$11,200/month
Lux Avenue combines the best of the FT’s international luxury coverage with original content for the audience. Stories at launch include a report on the rising popularity of yachting among China’s newly rich and a slide show on the fashion of the Duchess of Cambridge, Catherine Middleton. In addition to coverage on fashion, jewellery, watches, beauty, interior design and luxury travel, Lux Avenue will also feature reports on collecting, food and wine, hotels and celebrities. The channel will be updated every Friday. The channel features a unique look and feel that is brand-new to, with more visual and multimedia presentations as well as photo albums and videos to better showcase products and articles.   Monthly page views: 170,000 Monthly Unique users of 110,000 Exclusive sponsorship package starting at US$11,200/month

23 Getting brands connecting with our audience

24 Bespoke editorial sponsorship

25 Tailored topic in special format

26 Online Debate Forum

27 Integrated marketing. (Example: Women at the Top)
2010 - 2011 A cross platform solution, delivering insightful content to both our weekday and weekend audience The 'Women at the Top' ranking catalogues the top 50 female CEO's in world business based on their companies financial results. We built strong and rich content around this which appeared across the FT portfolio in print, digital and through events. The series has involved such luminaries of industry as PepsiCo’s Indra Nooyi and Kraft’s Irene Rosenfeld speaking of issues and considerations for successful business women, drawing our readership into a fascinating area to challenge conventions, share, and benefit from the experience of others. The full results were brought together in a glossy magazine with profiles of all the ranked CEO's and interviews with several of the most outstanding figures. The full results were brought together in a glossy magazine with profiles of all the ranked CEO's and interviews with several of the most outstanding figures. Later, FT Weekend Magazine published the content in their “Women of the Decade” issue, thus extending Rolex’s reach to our weekend readers. Online all of the content has been brought together alongside a popular blog, and a series of events held by the FT have seen high-profile guest speakers such as Christine Lagarde, now head of the IMF.

28 Any questions? For further information please contact: Jeffrey Kwan
Tel: Christine Wong Tel:

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