1. Sachplakat or Object Poster 1905–1918 (WWI- 1914-1918) Lucien Bernhard
Hans Rudi Erdt
Ludwig Hohlwein
Posters that used often a single large image of an object: nothing
Metaphorical, very objective and straight-forward
Rejecting as antiquated the often elaborate sentimentality of Victorian advertising. I saw beauty in the very products of the machine age!
1905–1918
(WWI )

2. Sachplakat
Lucien Bernhard
Priester matches 1905
Often a strong pairing of a bold singular image and a name.

3. Lucien Bernhard
Stiller 1912

4. Lucien Bernhard

5. An earlier age might have felt it necessary to depict the power of a spark plug by showing some mythic allegorical figure handing fire to down from Olympus. In the new objectivity, the spark plug itself is a thing of beauty.
An earlier age might have felt it necessary to depict the power of a spark plug by showing some mythic allegorical figure handing fire to down from Olympus. In the new objectivity, the spark plug itself is a thing of beauty.
Lucien Bernhard

6. Hans Rudi Erdt 1911
Lost and found contour, Asymmetrical balance Elegant simplicity

7. Hans Rudi Erdt

8. Hans Rudi Erdt

9. Ludwig Hohlwein

10. Ludwig Hohlwein

11. What does the term “Sachplakat” mean?
How was this style different from the prevailing Art Nouveau Posters? Why was this appealing to clients of poster-advertising.

12. Art Nouveau: Sachplakat
Allegorical Objective
Complex Simple
Decadence Purity
Often relaxed High-energy
Natural Industrial

13. Michael Schwab: contemporary poster designer http://www. michaelschwab

14. DADA 1916–1923 Tristam Tsara Francis Picabia Raoul Hausmann
Kurt Schwitters
Dada was a response to WW1
Embraced chance
Simultaneity and Absurdity
Also associated with Marcel Duchamp
Rejected making art: cultivated performance, ready-mades, collage.
1916–1923

16. Dada Exhibition poster at the Centre Pompidou in Paris 2006

17. Prospectus for Club Dada printed in 1918 shows the Dadists’ creative use of typography and their desire to shock

18. Raoul Hausman
Dada Kino, 1920

19. Raoul Hausman
Tatlin at Home, 1920
Raoul Hausman
Assemblage (1920)

20. Ckurt Schwitters:
Merzwerk (short for “Kommerz”

21. Hannah Hoch:
photocollage

22. Question:
What would a yard sale sign look like designed by a DADA designer?

23. David Carson
1990s

24. Ed Fella
1990s
Rejects aesthetics
Cranbrook faculty