1. Apparel Industry Management I Mr. McKinney By Winnie Chan Casara LaGree Anne Mack

2. Company Overview Siemens PLM Fact Sheet Teamcenter PLM NX for Design Target Market Current AFA customers New Product Recommendations What’s the ROI? Good Points! Improvements… CONTENT

3. Company Overview

4. Founded in 1997 HQ in Plano, TX (5800 Granite Pkwy, Ste 600) 71,000 customers worldwide in 80 countries 7 MM licensed seats FY2011 Revenue of $837.2MM Siemens PLM Fact Sheet Top Competitors:

5. Teamcenter PLM Teamcenter Key Features: Platform for collaborative PLM Integrated specification development Collaborative line planning and calendar management Global sourcing and collaboration enables communication among all involve.

6. NX for Design NX Key Features: Advanced solutions for product design process Multi-discipline test simulation Complete part manufacturing during production Integration with Teamcenter

7. Manufacturing companies, particularly those in the automotive, aerospace, machinery and high tech markets. Solutions for small, medium and large companies. The top 20 auto suppliers ALL use Siemens PLM Software's CAD/CAM/CAE solutions. 68% of the Global 500 use Siemens PLM Software technology. 50% of the Fortune 100 companies uses Siemens PLM Software. Over 50% of Industry Week’s list of 1,000 manufacturing companies use Siemens PLM Software. Almost 80% of the companies in the Automotive, Aerospace, Machinery and High Tech markets use Siemens PLM Software. Target Market

8. Footwear / Apparel Black Diamond Equipment Ltd. ASICS Current AFA Customers Design Marimekko Accessories Button International Risi Samsonite

9. Software solution to evaluate garment fit using a 3D virtual model to evaluate fit. Integration with business and consumer analytics into the design and PLM component for future design reference. Provide organization of all forms of marketing media used (e.g. Facebook, Twitter, Instagram, YouTube) so updates are automatically synched and readily available for future strategic development. New Product Recommendations

10. Manage data better o Central location of all data. o Easily accessible by all. Make better decisions o Visibility into calendars and plans o Collaboration and monitoring of performance Enable more effective sourcing processes. o Tracks new product & supplier development. What’s the ROI?

11. Basic overview on PLM and industry specific introductions. The retail-specific summary video. http://www.youtube.com/watch?v=5jkUkWMB FFU http://www.youtube.com/watch?v=5jkUkWMB FFU Wealth of webinars, conferences and seminars, searchable by product, event type and/or time of the year. Good Points!

12. Improvements… Not a captivating website at first glance. Retail-specific video was hidden and not as helpful in understanding the specifics of Siemen's PLM portfolio. Website navigation is not intuitive. Addition of search engine / filtering capability to look for AFA customers among their myriad customers

13. THANK YOU!