1. Crops To Pay Attention To Express Seed Co. Sales Meeting July 8 & 9, 2011 Oberlin, Ohio - Schoneveld Cyclamen

3. Schoneveld History Schoneveld is an 80 year Dutch company who has been involved in Floriculture since their beginning. In the 1970’s Jan Schoneveld, started a Cyclamen breeding program that to this day is rated as one of the best in the world. Schoneveld are truly specialists. Their full focus is on Cyclamen. Their only other commercial breeding crop is Primula Obconica, but the life blood is Cyclamen.

4. Why Schoneveld They have developed a full high quality Cyclamen lineup. There are good choices for every situation, environment, and pot size. Schoneveld’s Cyclamen reputation was really built on having a higher flower count than the competition. But just as important, is the superior uniformity within the series, from color to color, a more compact plant habit, and the shorter stronger flower stems. Another key ingredient to Schoneveld’s success in the market place, and at the consumer level, is an increased “shelf life”. They hold up longer, and look better longer, as they age in the garden or the home, than other varieties. These breeding traits show up on all their Cyclamen series from the micros to the mammoths.

5. Variety Comparisons Schoneveld Super Series Pot SizeSyngenta Series Super Micros Series2.5 inch potsNo comparison Super Allure’s Medium flowers 9 colors 4 inch to quartsLaser Synchro Medium flowers 9 colors Super XLs Large flowers 17 colors Quarts to 6 inch potsLaser Synchro Medium flowers (9) Sierra Synchro 8 colors Super Mammoths New 2012 Huge flowers 6 inch to 8 inch potsRainier and Halios Large flowers 10 colors Super Jive Novelty waved flower petals New 2011 Medium sized compact plants 8 colors 4 inch to quartDelma Series Novelty waved flower petals Very vigorous- 6 inch up 6 colors

6. Cyclamen Super Serie ® 'Micro'® F1 Unique series! Very strong and compact small pant Pot size 2,5 – 3” inch Potting on from week 1 – 25 Flowering week 16 – 41 17 colors

8. Cyclamen Super Serie ® 'Jive' ® F1 Introduction 2010-2011 Plant with open structure Waved flower Pot size 4” inch Potting on from week 5 – 30 Flowering week 23 – 50 8 colors

10. Cyclamen Super Serie ® 'Allure' ™ F1 Compare to Lasers Wealth of flower with midi flowers Medium-sized plant very suitable for summer production Pot size 3,9 – 4,7” inch Potting on from week 5 – 25 Flowering week 22 – 43 14 colors

12. Cyclamen Super Serie ® 'XL' ® F1 Compare to Sierra in flower size Best in 4 inch to 6 inch pot size Large flowers and uniform blooms Medium plant type Pot size 4,3 – 5,9” inch Potting on from week 1 – 33 Flowering week 15 – 49 Fertilizer with more nitrogen incl. calcium 17 colors

14. Cyclamen Super Series Mammoth' ® F1- Introduction 2012 Compare to Rainier and Halios A large flowering plant and flower, suitable for 6” and larger 9 colors N E W !

15. Cyclamen Mammoth Light Pink- 2012