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Types of flower shops Full Service/Traditional nMnMost common type n Wn Wide variety of products: – F– Fresh flowers –B–Blooming plants –B–Balloons –N–Novelty.

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Presentation on theme: "Types of flower shops Full Service/Traditional nMnMost common type n Wn Wide variety of products: – F– Fresh flowers –B–Blooming plants –B–Balloons –N–Novelty."— Presentation transcript:

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2 Types of flower shops

3 Full Service/Traditional nMnMost common type n Wn Wide variety of products: – F– Fresh flowers –B–Blooming plants –B–Balloons –N–Novelty giftware –S–Silk and Dried arrangements.

4 Full Service/Traditional (cont’d) n Regular and special delivery n Charge accounts n Wire service.

5 Specialty shop – nSnSpecializes in one area –(–(i.e. weddings) nMnMany times they are located adjacent to a business that provides similar services.

6 Carriage Trade Shop nCnCaters to elite clientele n Mn May offer the same services as a full service shop but prices are higher. nMnMay offer additional special services. nAnA Carriage trade shop must understand the life styles of its clients.

7 Stem Shop nSnSold by the stem or bunch. nNnNO design services. nAnAre often located in high traffic areas such as just inside a building or on the street.

8 Studio operation nOnOperate out of a warehouse nNnNo storefront nMnMost sales are made by appointment or at the customer’s home or business.

9 Mass-Market shop nLnLocated in a grocery store or other mass market store nOnOffer fresh arrangements, potted plants, balloons and stem purchases. nUnUsually do not offer delivery. nPnPrices are cheaper

10 Wholesale florist n Ln Link between the grower and retailer nPnPurchases flowers from growers around the world and supplies them to the local retail shops. nSnSupply hardgoods


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