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Published byPaula Bates Modified over 9 years ago
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Types of flower shops
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Full Service/Traditional nMnMost common type n Wn Wide variety of products: – F– Fresh flowers –B–Blooming plants –B–Balloons –N–Novelty giftware –S–Silk and Dried arrangements.
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Full Service/Traditional (cont’d) n Regular and special delivery n Charge accounts n Wire service.
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Specialty shop – nSnSpecializes in one area –(–(i.e. weddings) nMnMany times they are located adjacent to a business that provides similar services.
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Carriage Trade Shop nCnCaters to elite clientele n Mn May offer the same services as a full service shop but prices are higher. nMnMay offer additional special services. nAnA Carriage trade shop must understand the life styles of its clients.
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Stem Shop nSnSold by the stem or bunch. nNnNO design services. nAnAre often located in high traffic areas such as just inside a building or on the street.
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Studio operation nOnOperate out of a warehouse nNnNo storefront nMnMost sales are made by appointment or at the customer’s home or business.
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Mass-Market shop nLnLocated in a grocery store or other mass market store nOnOffer fresh arrangements, potted plants, balloons and stem purchases. nUnUsually do not offer delivery. nPnPrices are cheaper
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Wholesale florist n Ln Link between the grower and retailer nPnPurchases flowers from growers around the world and supplies them to the local retail shops. nSnSupply hardgoods
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