1. Web-enabled Creativity: A Social Process Shiona Webster, Konstantinos Zachos, Neil Maiden Centre for Human Computer Interaction Design City University London

2. Objectives Describe and evaluate new descriptive model of social creativity and learning engage users in challenging and enjoyable situations that can spur creativity feed the learning process with relevant information that can inspire users enable the externalization of ideas employ game mechanics to leverage social evaluation to motivate creative activities Centre for Creativity in Professional Practice

3. Model of Social Creativity and Learning Shneiderman’s model of social creativity (GENEX Framework) Boden’s theory of search spaces Vygotsky’s conceptualisation of the zone of proximal development (ZPD) Flow model (Csíkszentmihályi, Sawyer) Gamification and Self-Determination Theory Centre for Creativity in Professional Practice

4. Model of Social Creativity and Learning Goal 1 Goal 2 Goal 3 Goal N Flow ZPD Anxiety Boredom Zone of Proximal Development Task Challenges Domain-specific knowledge A A B B Creative Search Activity Centre for Creativity in Professional Practice

5. Theory of Creative Search Spaces Employ game mechanics to set intermediate goals in search space Problem Solution ? Problem Centre for Creativity in Professional Practice

6. Collaborative Learning model Flow ZPD Anxiety Boredom Zone of Proximal Development Challenge level Domain-specific knowledge Centre for Creativity in Professional Practice

7. Model of Social Creativity and Learning Goal 1 Goal 2 Goal 3 Goal N Flow ZPD Anxiety Boredom Zone of Proximal Development Task Challenges Domain-specific knowledge A A B B Creative Search Activity to enter a state of flow: 1.Goals 2.Balance 3.Feedback Centre for Creativity in Professional Practice

8. Flow ZPD Creativity-supported Feedback Service Donate Collect Social Creativity services Relate Create Relate Shneiderman’s GENEX framework Centre for Creativity in Professional Practice

9. Model of Social Creativity and Learning Goal 1 Goal 2 Goal 3 Goal N Flow ZPD Anxiety Boredom Zone of Proximal Development Task Challenges Domain-specific knowledge A A B B Creative Search Activity Centre for Creativity in Professional Practice

10. Creativity-supported Feedback Service Donate Collect Social Creativity services Relate Create Relate Shneiderman’s GENEX framework Centre for Creativity in Professional Practice

11. Internet-enabled Creativity services E.g. Constraint removal “Launched as the Nuova (new) 500 in July 1957, it was a cheap and practical town car. Measuring only 3 metres long….” …Imagine the car does not measure 3 meters long Centre for Creativity in Professional Practice

12. Inspiration from search and browsing Centre for Creativity in Professional Practice

13. Scenario to describe the use of the COLLAGE creativty service set Centre for Creativity in Professional Practice