0. Green Information Technology
Fred Duball - Virginia Information Technologies Agency Green Technology Initiatives
Dennis Tolliver - HP’s Green Business Technology Initiative

1. Virginia Information Technologies Agency Green Technology Initiatives
Fred Duball
Service Management Organization Director

2. Green IT and VITA Transformation Efforts
Data Centers are huge CO2 factories
1 full rack of blade servers = kW = peak demand of 30 homes in California
U.S. data centers = 45 billion kWh, 1.5% of total consumption*
This electricity use has more than doubled since 2000
Every server removed or powered down saves ~12.5 tons of CO2 emissions
Equivalent to taking ~1.5 cars off the road (12, mpg) or planting 55 trees a year
It is equivalent to the electricity consumed by 5.8 million average U.S. households (which represent 5% of the U.S. housing stock) and is similar to the amount of electricity used by the entire U.S transportation manufacturing industry (which includes the manufacture of automobiles, aircraft, trucks, and ships) (US Census Bureau 2006, US DOE 2005).
Carbon trading will put a market price on every ton of CO2
Estimates vary significantly; $12 per ton was the average value in a recent survey of 100 estimates by the IPCC
Car carbon estimate:
Midsize 30 mpg car will create about 3.5 tons of CO2/year
4.4 trees per
Carbon price:
( Many estimates of aggregate net economic costs of damages from climate change across the globe, the social cost of carbon (SCC), expressed in terms of future net benefits and costs that are discounted to the present, are now available. Peer-reviewed estimates of the SCC for 2005 have an average value of US$43 per tonne of carbon (tC) (i.e., US$12 per tonne of carbon dioxide) but the range around this mean is large. For example, in a survey of 100 estimates, the values ran from US$-10 per tonne of carbon (US$-3 per tonne of carbon dioxide) up to US$350/tC (US$95 per tonne of carbon dioxide.)[2]
* EPA report to Congress on Data Center Energy Efficiency, July 2007
What is VITA doing…….

3. VITA IT Transformation - Energy Savings
How Transformation Contributes to Energy and Environmental Savings
Provide energy efficient technology and products for the Commonwealth such as ENERGY STAR qualified computers, printers and monitors
Reduce the costs of power and cooling through the consolidation and virtualization of the IT server infrastructure
Promote environmental improvement by increasing levels of efficiency that ultimately reduce greenhouse gas emissions
Promote teleworking initiatives to save on energy and emissions
Audit compliance with “green” or “emissions” objectives, regulation and standards
Work toward establishing an enterprise-wide awareness to staff the expected power management settings requirements and best practices for energy conservation - Ensure that everyone understands their personal responsibility to do so

4. Server Consolidation through Virtualization – Energy Savings
Reduce the costs of power and cooling through the consolidation and virtualization of the IT server infrastructure
While servers operate primarily in a 24/7 active mode state, consumption efficiencies are best gained through workload consolidation and server virtualization efforts
For approximately 344 physical servers that have been consolidated through virtualization and based on an actual physical to virtual ritual ratio at that point in time, EnergyStar based estimations using the U.S. EPA and U.S. DOE energy savings calculator yield an anticipated annual cost savings of 83K.
VMWare estimations for energy cost savings
A single server can provide as may as 200 virtual servers using VMware.
A virtualized server providing 100 virtual servers uses 16% the power of the 100 servers and reduces the heat generated accordingly.
Virtualizing 100 servers reduces annual energy costs by $525K.
Assumptions: $6500 & 550 watts/ 2 cpu server; $0.10/KWH; miles/yr; 20mpg; 1,341 # CO2 / KWH.

5. Energy Consumption Efficiencies
Consumption efficiencies are realized through both hardware and best practices (i.e. ENERGY STAR compliant hardware components and configuration settings)
While servers operate primarily in a 24/7 active mode state, consumption efficiencies are best gained through workload consolidation and server virtualization efforts
To date approximately 344 servers have been consolidated through virtualization yielding an anticipated energy cost savings of $83,000/yr
Calculator: U.S. EPA and U.S. DOE energy savings calculator
~$8M annual cost savings
~$3.8M annual cost savings
Refresh Begins
Legacy Workstation Trend
Legacy CRT Trend
Energy Efficient Workstations
Legacy Monitors

6. HP’s Green Business Technology Initiative
Today Every Vendor and Customer is talking about Green and Green IT
Dennis Tolliver
HP, Industry Standard Server/Blade Specialist

7. Customer priorities and expected outcomes
What’s driving data center transformation?
Business pressures
Support growth
Integrate acquisitions
Support business innovation
Exploit technology
Reduce costs and risks
Customer priorities and expected outcomes
What’s driving data center transformation?
CIOs are under significant pressure from the business:
To support growth, whether organic or inorganic
To help the business be more innovative
To exploit technology for business advantage, and technology for product or service advantage
And, of course, the pressure to control and reduce costs is ever relentless
All of this is compounded by today’s data center. In many cases, it acts as a ball and chain, an obstacle to supporting the business.
Energy, both capacity and costs is a major issue today, and increasing as an issue for many as well
Facilities themselves can hinder growth, through inadequacies or through size or energy capacity limits
People, needed to manage and maintain the data center and its infrastructure, aren’t available to support innovation and business growth
Relocations, the need to move and/or consolidate data centers can be a huge headache
And, finally, legacy infrastructure may not only incur direct costs in people and resources, but hinder your ability to implement modern service management practices, to automate or to invest in a shared services model.
Together, for any customer, these pressures and these constraints become their management priorities, driving expected outcomes for the business
Data center constraints
Power and cooling
Facilities
Personnel
Relocations
Legacy infrastructure 7

8. How energy efficiency can cost your business
Business impact related to power and cooling issues
Server or system downtime
Increased operational costs
Data center outage
Energy (and cooling) are a major pain point for most customers today.
They can inhibit your ability to satisfy business needs and requirements.
At the worst, they can actually shut your data center down.
Additionally, you’re probably spending more and more on energy costs.
These concerns are backed up by market data.
[SPEAKER NOTE: THE TEXT BELOW CAN BE USED TO EXPAND ON THIS TOPIC IN A LITTLE MORE DEPTH].
Energy efficiency can cost your business. This slide outlines some of the ways that energy can affect your business:
Power issues can cause server or system downtime, increased operational costs and data center outages.
Power & Cooling is a top priority. There are several main reasons for that:
Power availability – more and more the availability of additional power is becoming an issue. For example, a CIO of a large financial institution in London (UK) was trying to expand their data center in the center of London. They required additional electricity and so requested adding a power substation in close proximity. The electricity company told them no, so they have to looked for alternatives to grow their data center without increasing the total energy supply.
Cost of Power – in the last 3 years we have seen the cost of power grow exponentially. Today industry analysts have calculated that the average cost of energy (power and cooling) a server required to operate for two years is about the same as the purchase price of the server. The predictions are that this ration is going to change to a 1:1 ratio in the next 2 years which means the purchase price of the server will be the same as the cost of energy it consumes within one year.
In addition, space itself can be an energy issue. The space you have may be laid out inappropriately for your needs today. Space, and its attendant energy issues, may constrain your ability to help support business growth. Indeed, if your data center is too old, it may no longer be “fit for purpose’ and capable of supporting your infrastructure needs today and into the future
Inability to add capacity
Fail to support business growth
Loss of revenue
Lowered customer satisfaction 8

9. Worldwide Server Market: Cost of Management Ramps Dramatically
Worldwide IT Spending on Servers, Power and Cooling, and Management/Administration
(US$B)
Physical
Server Installed
Base (Millions)
Many Servers, Much Capacity, Low Utilization = $140B unutilized server assets
We Spend $0.50 in Power & Cooling For Every $1.00 in Hardware

10. HP delivers profit/watt, not just performance/watt
Scaling IT faster than cost with c-Class, IPM & Thermal Logic
versus
50% more servers
25% lower airflow
50% more servers
26% drop in Temp
[Enter any extra notes here; leave the item ID line at the bottom]
Avitage Item ID: {{BCD5724F-E555-4E09-9BA0-9FC20A16C85A}}
50% more servers
37% less power
Source: HP, C. Bash, W. Vinson, 2006

11. HP’s approach to energy innovation
Design energy-efficient products
Improve energy efficiency of customer and HP operations
Rethink energy use to transform society
We can achieve energy innovation at three different levels.
At the most basic level, it’s important to make products and components more energy efficient.
HP sets ongoing design targets for our products, from PCs and printers to servers.
However, that’s just the first step in the process. Our leadership in energy innovation really shines in developing technology solutions to improve our customers’ processes.
HP Dynamic Smart Cooling energy management system is designed to reduce energy consumption related to cooling by 15 to 40 percent each year.
When we take it a step further, we can help transform society to make our entire lives more energy effective.
HP’s Halo Collaboration Studio simulates face-to-face meetings, enabling us to work collaboratively while reducing our business travel and avoiding CO2 emissions.
HP also works with customers to reduce their environmental footprint, by helping them set up Halo VCS systems.
HP offers a competitive advantage because of the value that comes from integrating energy-efficient products into energy- effective services.
Energy efficient
Energy effective

12. Additional Resources for Green IT
The Green Grid
Climate Savers Smart Computing Initiative
ENERGY STAR Low Carbon IT Campaign
power_mgt.pr_power_mgt_low_carbon