1. Honda Ridgeline Informative

2. The Contest: The First Room Before going into the room, we give the person a distinct picture of the truck to stare at. The person must find the key with the same picture before time runs out. They are given 20 seconds in this room. There are 120 keys, if you enter the next room you instantly win free monthly maintenance on your Honda vehicle for a year. If you fail here, you receive a Honda ball cap.

3. The Second Room You have already been promised free monthly maintenance on your Honda vehicle for a year. There are 80 keys in the second room. They are given 15 seconds in this room. You instantly win a $5,000 gift certificate for Honda if you unlock the second door.

4. The Last Room You now have a double or nothing choice. You can try to find the key for the final door, or chicken out and take free monthly maintenance for a year and the $5,000 gift certificate. There are only 30 keys. They are given 5 seconds in this room. If you have chosen to go for the final key, it unlocks the garage and in front of you is a New 2006 Honda Ridgeline with free gas for a year and the key to start the truck. But you do not get to keep the first two prizes.

5. If You Don’t Win… Keep Your Keys! At Home, Go To: www.HondaRidgeline. com Enter The Number On The Back Of The Key For A Chance To Win $10,000 Off Your Next Honda Vehicle Purchase.

6. The 2006 Honda Ridgeline

21. TV commercials, Radio, Word of Mouth. Would run for 1 month, during the middle of summer I chose this sales promotion because it involves decisions. It’s attractive to all potential customers. Contest