1. www.FITT-for-Innovation.eu Value Creation FITT (Fostering Interregional Exchange in ICT Technology Transfer)

2. 2 | 26.02.2010Value Creation New ideas/ Technologies What? How?  A Focus on Value Creation is a starting point to make the business feasible and real. Position in the valorisation chain Value Creation

3. 3 | 26.02.2010Value Creation  Formulating the Value of an idea/project is important as it helps you to  Express the value of your idea/project to the outside world  Make your elevator pitch  Start with the exploitation of your idea/project Value Creation

4. 4 | 26.02.2010Value Creation Strategic Logic Focussing on the Value Creation implies to assess, exploit and develop all aspects of Strategy discoverdevelop © Wiley

5. 5 | 26.02.2010Value Creation Strategy A strategy to create value consist of three interrelated components: A business concept that identifies the intended customers of the organization and the product offers and key activities that the organization will use to create value for those customers An organization concept that defines the resources the organization will use in its value-creating activities, the organization design for coordinating its activities, the controls it will use to monitor its value-creating activities, and the incentives – or plan for value distribution – that the organization will offer to attract and motivate resource providers in its value-creating process The core processes of product creation, product realization, stakeholder development, and organizational transformation through which an organization tries to create and distribute value on a sustainable basis

6. 6 | 26.02.2010Value Creation Value Proposition as the Heart of Strategy The Value Proposition is the crystallisation of all strategic decisions It helps to articulate the value that will be created Value Proposition customers demand (to meet) available infrastructure (to exploit & drive) Money (costs & revenues)

7. 7 | 26.02.2010Value Creation The FITT toolbox provides help for practitioners in: knowing the market (marketing process) integrating all information (business modeling process) Toolbox Content Marketing Market assessment Templates for technological marketing Living Labs in ICT Business Modeling Business Model Decision Business Model Design Open source business model

8. 8 | 26.02.2010Value Creation Suggested Readings  Link to bibliography  Link to code book  Business opportunity  Customer-Benefits & Segment-Attractiveness  Business model  Link to relevant websites  Sanchez R. & Heene A. (1999) The new strategic management: Organization, competition and competence