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Presentation on theme: "Social Commerce https://store.theartofservice.com/the-social-commerce-toolkit.html."— Presentation transcript:

1 Social Commerce https://store.theartofservice.com/the-social-commerce-toolkit.html

2 Shorty Awards - 2012 Winners By Category 1 Best Social Commerce: Viking Range Corporation: Leanne Gault https://store.theartofservice.com/the-social-commerce-toolkit.html

3 Facebook Places - Deals 1 This new offering was a direct competitor to other social commerce sites such as LivingSocial and Groupon for online coupons and one deal a day|deals-of-the- day https://store.theartofservice.com/the-social-commerce-toolkit.html

4 LivingSocial - Acquisitions 1 * In June 2011, LivingSocial acquired DealKeren, which offers daily deals in Indonesia, and its parent company Ensogo, which offer daily deals in Thailand and the Philippines. Officially launched in June 2010, Ensogo currently has more than 800,000 members. Ensogo claims that its members have saved more than $25 million USD in 2010-2011. Ensogo is backed by Rebate Networks, an international venture capital group specializing in social commerce. https://store.theartofservice.com/the-social-commerce-toolkit.html

5 Social graph - Issues 1 Both companies monetise collected data sets through direct marketing and social commerce. https://store.theartofservice.com/the-social-commerce-toolkit.html

6 Social commerce 1 'Social commerce'[http://socialcommercetoday.com/s ocial-commerce-definition-word-cloud- definitive-definition-list/ Social Commerce Defined]. Socialcommercetoday.com. Retrieved on 2013-01-10. is a subset of electronic commerce that involves using Social Media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services. https://store.theartofservice.com/the-social-commerce-toolkit.html

7 Social commerce 1 More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions. https://store.theartofservice.com/the-social-commerce-toolkit.html

8 Social commerce 1 The term social commerce was introduced by Yahoo! in November 2005[http://www.ysearchblog.com/2005/11/14 /social-commerce-via-the-shoposphere-pick- lists/ Social Commerce via the Shoposphere Pick Lists]. Ysearchblog.com (2005-11-14). Retrieved on 2013-01-10. to describe a set of online collaborative shopping tools such as shared pick lists, user ratings and other user- generated content-sharing of online product information and advice. https://store.theartofservice.com/the-social-commerce-toolkit.html

9 Social commerce 1 and by Steve Rubel[http://www.micropersuasion.com/20 05/12/2006_trends_to_.html 2006 Trends to Watch Part II: Social Commerce] https://store.theartofservice.com/the-social-commerce-toolkit.html

10 Social commerce 1 Technologies such as Augmented Reality have also been used with social commerce, allowing shoppers to visualize apparel items on themselves and solicit feedback through Social Media tools.[http://fashionablymarketing.me/2012 /08/zugara-launches-worlds-1st- augmented-reality-ecommerce-platform- module FMM] https://store.theartofservice.com/the-social-commerce-toolkit.html

11 Social commerce 1 Some academics have sought to distinguish social commerce from social shopping, referring to social commerce as collaborative networks of online vendors, and social shopping as collaborative activity of online shoppers. https://store.theartofservice.com/the-social-commerce-toolkit.html

12 Social commerce - Onsite vs. Offsite Social Commerce 1 Social Commerce has become a really broad term encapsulating a lot of different technologies. One way to categorize it is Offsite vs. Onsite social commerce. https://store.theartofservice.com/the-social-commerce-toolkit.html

13 Social commerce - Onsite vs. Offsite Social Commerce 1 Offsite social commerce includes activities that happen outside of the retailers' website https://store.theartofservice.com/the-social-commerce-toolkit.html

14 Social commerce - Onsite vs. Offsite Social Commerce 1 Onsite user reviews are also considered a part of social commerce https://store.theartofservice.com/the-social-commerce-toolkit.html

15 Social commerce - 7 Species of Social Commerce 1 From the definition of Social Commerce, actually it is a combination of Social Media and shopping. This category is based on individuals' shopping, selling, recommending behaviors.[http://mashable.com/2013/05/1 0/social-commerce-definition/The 7 Species of Social Commerce].Mashable.com (2013-05-10). Retrieved on 2013-12-01. https://store.theartofservice.com/the-social-commerce-toolkit.html

16 Social commerce - The 6 C's of Social Commerce 1 'Context' – The online world is able to track real-world events and this is primarily being enabled by mobile devices. An online bill payment via Google Checkout or a checkin at a physical location via Facebook or Foursquare links a real world event to an online data entity such as a business or a place. This is a vital element to Social Commerce where the data is now available to organizations wishing to provide products and services to consumers. https://store.theartofservice.com/the-social-commerce-toolkit.html

17 Social commerce - The 6 C's of Social Commerce 1 'Connection' – The new online networks are defining and documenting the relationships between people – these relationships may originate in the physical world or online and may manifest in the other as a result of a connection in the first. LinkedIn, Facebook, Twitter are prime examples of online networks – Professional, Social and Casual. The relationships, the scope of those relationships and the interactions between individuals are a basis for the actions of Social Commerce. https://store.theartofservice.com/the-social-commerce-toolkit.html

18 Social commerce - The 6 C's of Social Commerce 1 'Conversation' – The Cluetrain Manifesto noted that all markets are conversations – this may now be reversed for Social Commerce to say that all conversations are markets https://store.theartofservice.com/the-social-commerce-toolkit.html

19 Social commerce - The 6 C's of Social Commerce 1 Using this structure, organizations wishing to transcend the notions of 'Social Media' (defined as the interaction pathways) and move to true 'Social Commerce' must aim to leverage 'Context, Connection and Conversation' https://store.theartofservice.com/the-social-commerce-toolkit.html

20 Social commerce - Elements of Social Commerce 1 There are a few elements to keep in mind while utilizing persuasive social commerce effectively. These are: https://store.theartofservice.com/the-social-commerce-toolkit.html

21 Social commerce - Measuring Social Commerce Success 1 Social Commerce Success can be measured by any of the principle ways to measure Social Media. https://store.theartofservice.com/the-social-commerce-toolkit.html

22 Lockerz 1 'Lockerz.com' is an international social commerce website based in Seattle, Washington. The site claimed 19 million members as of July 2011 in 195 different countries. https://store.theartofservice.com/the-social-commerce-toolkit.html

23 Cumulus Media - SweetJack 1 SweetJack.com is a social commerce platform that targets the $2B US daily deals market https://store.theartofservice.com/the-social-commerce-toolkit.html

24 Fab.com - Social commerce 1 Fab promotes social commerce https://store.theartofservice.com/the-social-commerce-toolkit.html

25 Spredfast - Manish Mehta, Chief Product Officer 1 Manish originally joined Dell in 1995, and provided visionary leadership across several roles including VP of Dell's global Social Media Community group, VP of Dell Labs, VP of Social Commerce Incubation, VP and Global GM of Dell.com, and a Partner at Dell Ventures https://store.theartofservice.com/the-social-commerce-toolkit.html

26 QOOP 1 'QOOP' was a web services company founded in Mill Valley, California in 2005. They ran the website 'QOOP.com', which was presented as a 'social commerce network' for authors, artists, media archives and publishers. https://store.theartofservice.com/the-social-commerce-toolkit.html

27 Doug McMillon - Memberships and associations 1 McMillon spoke at the Brookings Institute in November 2011 on the role of private companies in developing market-based solutions for addressing global challenges.http://www.brookings.edu/~/media/eve nts/2011/11/01 private sector development/20111101_private_sector_developm ent McMillon also talked about the impact and opportunities surrounding the global middle class in China, the importance of the changing role of women around the world and the company’s new focus on ecommerce, mobile and social commerce https://store.theartofservice.com/the-social-commerce-toolkit.html

28 AddToAny - History 1 * July 2011, acquired by social commerce site Lockerz. https://store.theartofservice.com/the-social-commerce-toolkit.html

29 Social login 1 Social login is often considered a gateway to many of the recent trends in social software and social commerce because it can be used as a mechanism for both authentication and authorization. https://store.theartofservice.com/the-social-commerce-toolkit.html

30 Delver (Social Search) - Delver.com 1 The Delver website re-launched as a social commerce website, empowering the user to find products online using an open platform, with the help of the user’s own social network|network. The website provides the user several abilities: Comment, post reviews and questions on products, create personal catalogs, follow other catalogs, post polls, add purchasable products from other websites, buy products using a Shopping cart software|shopping cart, and so on. https://store.theartofservice.com/the-social-commerce-toolkit.html

31 Gannett Digital 1 The company's latest addition has been a social commerce site called DealChicken. https://store.theartofservice.com/the-social-commerce-toolkit.html

32 User-generated - Types of user-generated content 1 Some bargain hunting sites feature user- generated content, such as Dealsplus, Slickdeals, and FatWallet which allow users to post, discuss, and control which bargains get promoted within the community. Because of the dependency of social interaction, these sites fall into the category of social commerce. https://store.theartofservice.com/the-social-commerce-toolkit.html

33 Kate Bosworth - 2010 to present 1 She has a jewelry line designed with friend and celebrity stylist, Cher Coulter, called JewelMint, which launched in October 2010. JewelMint, the first vertical market|vertical of MySpace co-founder, Josh Berman, and Diego Berdakin’s social commerce company, BeachMint, is a new jewelry site with designs exclusively by Coulter and Bosworth. The two paired with the company to create a line of affordable fashion jewelry. https://store.theartofservice.com/the-social-commerce-toolkit.html

34 Fashion Star - Season 1 1 Fashion Star premiered its first season on March 13, 2012, and concluded on May 15, 2012. Fashion Star won Best Branded Format at the FRAPA Format Awards at MIPCOM. It was also nominated for a precedent-setting three awards at the annual convention including Best Competition Reality Format, Best Brand-Driven Format and Best Multi-Platform Format. It also took home Best Social Commerce or Marketing Program at the 2012 Social TV Awards. https://store.theartofservice.com/the-social-commerce-toolkit.html

35 Fancy (social network service) - Promotions 1 Founder Joseph Einhorn expressed in an interview with VentureBeat that the goal is to evolve the way social commerce operates https://store.theartofservice.com/the-social-commerce-toolkit.html

36 Shorty Award - 2012 Winners By Category 1 'Best Social Commerce:' Viking Range Corporation: Leanne Gault https://store.theartofservice.com/the-social-commerce-toolkit.html

37 For More Information, Visit: https://store.theartofservice.co m/the-social-commerce- toolkit.html https://store.theartofservice.co m/the-social-commerce- toolkit.html The Art of Service https://store.theartofservice.com


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