1. Tim Martienssen, Regeneration Manager, Wiltshire Council Broadband

2. Market needs ServicesCommunication networks “Digital Britain” – Digital inclusion, Combating climate change, Flexible working Consumers Simple to use ways of being connected, informed, entertained and engaged at home and on the move at prices they consider good value. Simple - iPhone, Wii; Connected - Skype, IM, Mobile BB; Informed - bbc.co.uk, Google; Entertained - On demand TV, iPlayer, iTunes; Engaged - Facebook, You Tube; On the move - Mobile broadband; Businesses Access to richer business tools to improve the way they manage their operations and suppliers, reduce costs and grow their business at prices they can afford. Manage - Hosted applications, remote working; Cost reduction - Shared infrastructure, Virtual Private Networks (VPN’s); Grow - Web 2.0, web marketing, sales and fulfilment; Next Generation Access ADSL2+ Fibre Ethernet Advanced data connectivity Ethernet IP VPN 21CN Platform Backhaul Core © British Telecommunications plc

3. Exchanges Homes/Businesses Copper Fibre Cabinet ADSL2+ Up to 20Mb/s Fibre to the Cabinet (FTTC) Up to 40Mb/s Fibre to the Premise (FTTP) 100Mb/s+ Faster broadband Super>fast broadband

5. Objectives of Digital Britain: Modernising and upgrading our wired, wireless and broadcasting infrastructure to sustain Britain’s position as a leading digital economy; Providing a favourable climate for investment and innovation in digital content, applications and services; Securing a range of high quality public service content, particularly in news; Developing the nation’s digital skills at all levels; Securing universal access to broadband, Increasing take-up Using broadband to deliver more public services more effectively and more efficiently.

6. What does this mean for Wiltshire? Different parts of the County moving at different speeds Need to prioritise where action is needed most Need to be able to influence the market, encourage demand Need to be able to influence investment Need a clear objective – what standard are we trying to achieve Need better information Need to co-ordinate our response Need to be prepared for opportunities Need to be looking ahead