1. OBJECTIVE 3.01 APPLY THE ELEMENTS OF DESIGN.

2. SPACE Space is the area provided for a particular purpose Space may have (2) or (3) dimensions: Length & width (ex: a floor) Length, width & height (ex: a room or dwelling) The elements of good design apply to both (2) and (3) dimensional space Any space, no matter what size or shape, can be divided into distinct parts Ex: a room with (2) brightly colored rugs directs attention to the (2) separate areas rather than the total floor space of the room

3. LINE Line is the visual direction of a design Line can be used to emphasize a pleasing element or disguise an undesirable one Different types of lines have different effects on design Vertical lines lead the eye up, adding height, formality, and strength to a design Horizontal lines lead the eye up to the left or right, suggesting informality and restfulness Curved lines add a softening, graceful effect to designs However, too many curved lines will look busy Diagonal lines suggest action, movement, and excitement. Diagonal lines can be overpowering and tiring, so should be used sparingly

4. VERTICAL LINES

5. HORIZONTAL LINES

6. DIAGONAL LINES

7. CURVED LINES

8. FORM Form is the outlined edge of a (3) dimensional object Form has length, width and depth/height AS WELL AS volume and mass There are (4) types of form: Realistic - depicting subjects as they exist in reality Abstract – incorporation of simple shapes and color presented together in a unusual way Geometric – influence of modern art Free Ex: A square sheet of glass has shape, but when several pieces are joined together at right angles, a cube is created Cubes, pyramids, cones, and spheres are some common geometric forms, other examples of form are found in furniture and architecture

9. REALISTIC FORM

10. ABSTRACT FORM

11. GEOMETRIC FORM

12. FREE FORM

13. TEXTURE Texture is a surface’s tactile quality Tactile refers to the perception of touch In design, texture involves how a surface feels to the touch as well as how it appears to feel Ex: Ribbed, crinkled, rough, and smooth

14. TEXTURE

15. COLOR Color creates certain reactions from people It affects a person’s emotions, moods, and physical feelings Red is associated with danger, power, love, passion, anger, fire, and strength Orange is cheerful, warm, and less aggressive than red. It expresses friendliness, courage, hospitality, energy, and hope Yellow is cheerful, friendly, and warm. It is associated with happiness, sunlight, sympathy, prosperity, cowardice, and wisdom Green is refreshing, cool, peaceful, and friendly. It is often associated with hope, envy, and good luck.

16. COLOR Blue is calm, cool, and reserved. Blue communicates serenity, tranquility, and formality. Blue has the opposite effect of red. Violet is the color of royalty, dignity, and mystery. It is dramatic and works well with other colors, especially pink and blue Black is mysterious, severe, and dramatic. It symbolizes wisdom, evil, and death. White is the symbol of youth, freshness, innocence, purity, faith, and peace

18. COLOR: FEELINGS/MOODS Red is associated with danger, power, love, passion, anger, fire, and strength Orange is cheerful, warm, and less aggressive than red. It expresses friendliness, courage, hospitality, energy, and hope Yellow is cheerful, friendly, and warm. It is associated with happiness, sunlight, sympathy, prosperity, cowardice, and wisdom Green is refreshing, cool, peaceful, and friendly. It is often associated with hope, envy, and good luck. Blue is calm, cool, and reserved. Blue communicates serenity, tranquility, and formality. Blue has the opposite effect of red. Violet is the color of royalty, dignity, and mystery. It is dramatic and works well with other colors, especially pink and blue Black is mysterious, severe, and dramatic. It symbolizes wisdom, evil, and death. White is the symbol of youth, freshness, innocence, purity, faith, and peace

19. COLOR MOODS/FEELINGS Red is associated with danger, power, love, passion, anger, fire, and strength Orange is cheerful, warm, and less aggressive than red. It expresses friendliness, courage, hospitality, energy, and hope Yellow is cheerful, friendly, and warm. It is associated with happiness, sunlight, sympathy, prosperity, cowardice, and wisdom Green is refreshing, cool, peaceful, and friendly. It is often associated with hope, envy, and good luck. Blue is calm, cool, and reserved. Blue communicates serenity, tranquility, and formality. Blue has the opposite effect of red. Violet is the color of royalty, dignity, and mystery. It is dramatic and works well with other colors, especially pink and blue Black is mysterious, severe, and dramatic. It symbolizes wisdom, evil, and death. White is the symbol of youth, freshness, innocence, purity, faith, and peace