1. 12, 2916 – 5 th Avenue Calgary, Alberta, T2A 6K4, Canada Phone: + 1 (403) 243-3285, Fax: + 1 (403) 243-6199 E-mail: cawst@cawst.org, Website: www.cawst.org CAWST is a Canadian non-profit organization focused on the principle that clean water changes lives. Safe water and basic sanitation are fundamentals necessary to empower the world’s poorest people and break the cycle of poverty. CAWST believes that the place to start is to teach people the skills they need to have safe water in their homes. CAWST transfers knowledge and skills to organizations and individuals in developing countries through education, training and consulting services. This ever expanding network can motivate individual households to take action to meet their own water and sanitation needs. One of CAWST’s core strategies is to make knowledge about water common knowledge. This is achieved, in part, by developing and freely distributing education materials with the intent of increasing its availability to those who need it most. You should feel free to copy and distribute this document in any form, printed or electronic. If you wish to use any parts of this document in the creation of your own materials, please ensure that CAWST is properly acknowledged. Please include our website address: www.cawst.org. Feel free to include a link from your website to the CAWST website. Please do not host this document to download from your website as we will have updated versions from time to time. Please email us if you have any questions or feedback. This document is open content and licensed under the Creative Commons Attribution Works 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by/3.0 You are free to: Share – to copy, distribute and transmit this document Remix – to adapt this document Under the following conditions: Attribution. You must give credit to CAWST as the original source of the document CAWST and its directors, employees, contractors, and volunteers do not assume any responsibility for and make no warranty with respect to the results that may be obtained from the use of the information provided.

2. Implementation Case Study: PATH Safe Water Project

3. PATH Safe Water Project HWTS Option: Chlorine (Aquatabs) Target Population: Low income households and those with children under the age of 5 in Mekong Delta, Vietnam Impact: 2,000 households since 2008

4. Introduction International non-profit organization Creates sustainable, culturally relevant solutions, enabling communities worldwide to break longstanding cycles of poor health Mission is to improve health by: 1.Advancing technologies 2.Strengthening systems 3.Encouraging healthy behaviors

5. Introduction Objectives of Safe Water Project are to: –Explore the effectiveness of commercial strategies to provide household water treatment and safe storage (HWTS) in Vietnam –Use market-based approaches to complement efforts by the government, NGOs and socially-minded commercial enterprises

6. Current Pilot Details Start date: October 2010 Project size: 4,200 households Completed activities: 2 trainings on WASH and interpersonal communications, 21 social marketing events in 21 communes Target: Poor households and those with children < 5 years

7. Creating Demand Social Marketing Events Household Visits FrequencyOnce in each communeMonthly Marketing MaterialsLeaflets, posters, samples of Aquatabs, and free storage containers to half of the communes Leaflets, flipbooks Who leads?Health station workers DemonstrationsYesSometimes

8. Creating Demand: Successes 63 Health Station Workers (HSC) completed 2 day training on WASH and sales techniques 63 HSC are able to promote HWTS at communes

9. Creating Demand: Challenges Complaints that the old Aquatabs in prior pilot have a distinct taste and smell People are concerned about long-term side effects HSC may be too busy to conduct monthly household visits

10. Creating Demand: Lessons Learned Comprehensive intervention necessary (buy in from all parties) Need to build capacity of HSC Participation of private sector and applying business principles are vital

11. Supplying Products & Services Medentech manufactures Aquatabs in Ireland HSC instruct consumers on correct use during social marketing events and households visits Cost to consumer: 1,000 VND per tablet Consumers pay full cost of product Not all households have appropriate storage containers

12. Supplying Products & Services Distribution Medentech Zuellig Pharma DMC Communes Households Manufacturer Regional Distributor Inventory Warehouse Sales Staff Consumers

13. Supplying Products & Services Successes: New distribution channel: Aquatabs is now available at the commune level HSC can communicate WASH messages and instruct households on appropriate use of HWTS

14. Supplying Products & Services Challenges: Low demand / product unknown Constrained by project budget Costs may not be feasible for commercial scalability Not locally produced Global crises can usurp supply of Aquatabs; redirected to other countries

15. Lessons Learned: Provide sales tools to aid HSC early in their work (e.g. flipbooks, games) Ensure enough HWTS product is available prior to pilot launch Supplying Products & Services

16. Monitoring and Improvement Product quality ensured because of blister packaging PATH team will accompany HSC during monthly household visits HSC required to submit sales reports Abt Associates will conduct endline survey near the end of pilot

17. Building Human Capacity Different roles: –HSC –DMC representative –Reporting Consultant 2 day training: WASH and sales –Pre- and post-training tests –Interactive discussions and games

18. Program Financing Major donor: The Gates Foundation Private sector partner (Zuellig Pharma) absorbs distribution and some marketing costs Cost recovery unknown at this time Major costs include: –Creating demand –Marketing –Distribution –Reporting requirements