1. Information Resources for Cultural Tourism Chief. Assist. Prof. Dr. Mariela Nankova, SULSIT IP LibCMASS, Contract № 2011-ERA-IP-7

2. Bulgaria- old European country, member of European Union.

3. The main advantages of Bulgarian tourism are: picturesque and varied landscape; picturesque and varied landscape; proximity to major markets; proximity to major markets; safety; safety; climate conducive to health; climate conducive to health; rich cultural heritage; rich cultural heritage; preserved traditions, customs and folklore; preserved traditions, customs and folklore; hospitable people. hospitable people.

4. Located at important crossroads between Europe and Asia present Bulgarian lands were inhabited since ancient times. All peoples who lived in these lands - Thracians, Bulgarians, Slavs - left their mark on the world cultural heritage. In Thracian tombs and hundreds of monuments left their unique highly models of material and spiritual culture. Known worldwide Varna Necropolis dated 4000 BC., Keeps the oldest processed gold in the world, Thracian tombs and sanctuaries in Kazanlak Sveshtari Starosel Alexandrovo numerous valued worldwide Thracian gold treasures. Located at important crossroads between Europe and Asia present Bulgarian lands were inhabited since ancient times. All peoples who lived in these lands - Thracians, Bulgarians, Slavs - left their mark on the world cultural heritage. In Thracian tombs and hundreds of monuments left their unique highly models of material and spiritual culture. Known worldwide Varna Necropolis dated 4000 BC., Keeps the oldest processed gold in the world, Thracian tombs and sanctuaries in Kazanlak Sveshtari Starosel Alexandrovo numerous valued worldwide Thracian gold treasures.

5. There are numerous Greek, Roman and Byzantine monuments of antiquity and the early Middle Ages. Bulgarians inherit this high culture, enriching it with their millennial experience, keep it and developed it until today. They give the world its calendar, the first Slavic alphabet, created by Cyril and Methodius, declared the church to patrons of Europe, Slavic-Bulgarian translation of the sacred books, the Madara Horseman. Folklore preserved to this day freshness of folk customs and songs of traditional crafts. In more recent times the Bulgarian culture is proud of its achievements in literature, art, music and architecture. There are numerous Greek, Roman and Byzantine monuments of antiquity and the early Middle Ages. Bulgarians inherit this high culture, enriching it with their millennial experience, keep it and developed it until today. They give the world its calendar, the first Slavic alphabet, created by Cyril and Methodius, declared the church to patrons of Europe, Slavic-Bulgarian translation of the sacred books, the Madara Horseman. Folklore preserved to this day freshness of folk customs and songs of traditional crafts. In more recent times the Bulgarian culture is proud of its achievements in literature, art, music and architecture.

6. Along the sea coast (378 km) are nearly 70 beach areas. The mountains occupy half of the country. The high relief (over 1600 m) accounts for 5% of the total area. At an altitude of 0 to 2925 meters above sea level may occur extremely beautiful stone reliefs, ice, abrasion, erosion and karst and 4300 caves. Along the sea coast (378 km) are nearly 70 beach areas. The mountains occupy half of the country. The high relief (over 1600 m) accounts for 5% of the total area. At an altitude of 0 to 2925 meters above sea level may occur extremely beautiful stone reliefs, ice, abrasion, erosion and karst and 4300 caves.

7. The average annual temperature is 10.5 C. The average temperature of the flat belt varies in the range of +20 to +25 C and the high - 2.5 - 6.5 C. The favorable recovery of health of the air temperature regime and sea water, its low salinity, absence of health hazards wildlife and wide beaches, determine the popularity of the Bulgarian Black Sea coast, making it the perfect place to relax. In the mountains snow 120 days a year, and in high mountain areas (altitude of more than 2000 m over the sea) - up to 7-8 months. The average annual temperature is 10.5 C. The average temperature of the flat belt varies in the range of +20 to +25 C and the high - 2.5 - 6.5 C. The favorable recovery of health of the air temperature regime and sea water, its low salinity, absence of health hazards wildlife and wide beaches, determine the popularity of the Bulgarian Black Sea coast, making it the perfect place to relax. In the mountains snow 120 days a year, and in high mountain areas (altitude of more than 2000 m over the sea) - up to 7-8 months.

8. Types of tourism Sea Tourism Sea Tourism Mountain, skiing Mountain, skiing Balneology tourism Balneology tourism Rural Tourism Rural Tourism Cultural Tourism Route Cultural Tourism Route Eco-tourism Eco-tourism Hunting Hunting Wine Wine Extreme tourism Extreme tourism Archeological tourism Archeological tourism

9. Cultural Tourism Cultural tourism allows you to go back in history of Bulgaria, to touch the monuments dating from Neolithic times to learn more about the cultural history left by the various tribes (Bulgarians, Thracians, Slavs) and the peoples who inhabited the beautiful and Bulgarian fertile land. The history of our lands testify preserved monuments of national, regional and local importance. Seven of them are included in the List of World Heritage by UNESCO. These are the Boyana Church, Rila Monastery, Kazanlak Tomb, the Madara horseman, Thracian tomb Sveshtari, Old Nessebar, Ivanovo rock monasteries. They are unique in nature and are unique in Europe and the world.

10. Hotnitsa treasure Hotnitsa treasure Golden Treasure of Varna necropolis Golden Treasure of Varna necropolis Vulchitrun treasure Vulchitrun treasure Kralevo treasure Kralevo treasure Rogozen Treasure Rogozen Treasure Vratsa treasure Vratsa treasure Panagyurishte Treasure Panagyurishte Treasure Treasure of Borovo Treasure of Borovo Letnitsa treasure Letnitsa treasure Varna treasure Varna treasure Treasure of Pereshtepina - the tomb of Han Kubrat Treasure of Pereshtepina - the tomb of Han Kubrat Preslav treasure Preslav treasure Nikopol treasure Nikopol treasure Kazanlak Tomb Kazanlak Tomb Boyana Church Boyana Church

11. Some examples:

13. Koprivshtitsa Koprivshtitsa Shipka Shipka Plovdiv- old Town Plovdiv- old Town St. George in Bulgarian Culture St. George in Bulgarian Culture Bulgarian monasteries Bulgarian monasteries monastery in Rila monastery in Rila monasteries in Pirin monasteries in Pirin monasteries in the Rhodopes monasteries in the Rhodopes monasteries in the Balkan Mountains monasteries in the Balkan Mountains Monasteries in Vitosha Monasteries in Vitosha rock monasteries rock monasteries

14. Some examples

15. Advantages: Wealth of heritage: Wealth of heritage: about 40 000 monuments from various historical periods; about 40 000 monuments from various historical periods; 7 cultural and 2 natural sites inscribed on UNESCO's World Heritage List; 7 cultural and 2 natural sites inscribed on UNESCO's World Heritage List; 43 Reserve; 43 Reserve; 160 Eastern Orthodox monasteries, many churches and religious monuments of other religions; 160 Eastern Orthodox monasteries, many churches and religious monuments of other religions; over 330 museums and galleries; over 330 museums and galleries; rich festival tradition; rich festival tradition; ethnographic heritage preserved; ethnographic heritage preserved; Economic viability - visitors in cultural tourism site spent significantly more money from tourists for holidays. Economic viability - visitors in cultural tourism site spent significantly more money from tourists for holidays.

16. Disadvantages: cultural tourism in our country is not a high priority of state policy on tourism; cultural tourism in our country is not a high priority of state policy on tourism; no program for development of cultural tourism; no program for development of cultural tourism; current lack of adequate statistical and operational information; current lack of adequate statistical and operational information; insufficient and underdeveloped infrastructure, ensuring access to cultural and historical heritage; insufficient and underdeveloped infrastructure, ensuring access to cultural and historical heritage; insufficient number of qualified tourism personnel; insufficient number of qualified tourism personnel; lack of interpretational boards and signs in foreign languages in most museums in the country; lack of interpretational boards and signs in foreign languages in most museums in the country;

17. legislation that is relevant to this type of tourism is insufficient, while the existing one needs refinement and updating; legislation that is relevant to this type of tourism is insufficient, while the existing one needs refinement and updating; insufficient funds for advertising and information campaign for the development of cultural tourism in Bulgaria; insufficient funds for advertising and information campaign for the development of cultural tourism in Bulgaria; lack of tax incentives in the field of cultural tourism; lack of tax incentives in the field of cultural tourism; lack of linkages between tourism revenues and financing activities related to conservation and the socialization of cultural heritage; lack of linkages between tourism revenues and financing activities related to conservation and the socialization of cultural heritage; strong centralization of funding, inability to direct regional activity. strong centralization of funding, inability to direct regional activity.

18. Measures: Elaboration of Programme and Action Plan for the development of cultural tourism in Bulgaria; Elaboration of Programme and Action Plan for the development of cultural tourism in Bulgaria; introduction of regional and local best practices for cultural tourism; introduction of regional and local best practices for cultural tourism; development program for tourism development and modern adaptation of museums and galleries; development program for tourism development and modern adaptation of museums and galleries; legal regulation of so-called development. "Thematic tourism" (theme parks, museums and ethnographic complexes outdoor parks Thracians, Slavs, Asparuhova Bulgaria); legal regulation of so-called development. "Thematic tourism" (theme parks, museums and ethnographic complexes outdoor parks Thracians, Slavs, Asparuhova Bulgaria); creation of legal prerequisites for classifying and concession of cultural and religious monuments; creation of legal prerequisites for classifying and concession of cultural and religious monuments;

19. organizing training and retraining of staff to work in the field of cultural tourism promoters, entertainers, managers, curators, etc..; organizing training and retraining of staff to work in the field of cultural tourism promoters, entertainers, managers, curators, etc..; encourage employers to invest in tourism in the formation of new professional skills, training and qualifications of personnel in the field of cultural tourism in coordination with University’s curriculums; encourage employers to invest in tourism in the formation of new professional skills, training and qualifications of personnel in the field of cultural tourism in coordination with University’s curriculums; attract the creative potential of scientists and experts to create a modern system of promotion motivated historical "legends" for Bulgaria, as part of a pan-European and world history in order to stimulate development activities of advertising and communication strategies; attract the creative potential of scientists and experts to create a modern system of promotion motivated historical "legends" for Bulgaria, as part of a pan-European and world history in order to stimulate development activities of advertising and communication strategies; encourage the issuance of specialized tourist literature and adapted translation to cultural and value capacity of the main target groups of tourists; encourage the issuance of specialized tourist literature and adapted translation to cultural and value capacity of the main target groups of tourists; binding local plans for infrastructure projects, financing of small and medium businesses, retraining, etc. specifically formulated with development projects of cultural tourism; binding local plans for infrastructure projects, financing of small and medium businesses, retraining, etc. specifically formulated with development projects of cultural tourism; establishing links between separate regions of the country and comparable in scope to other areas of the region or in Europe in general and cultural tourism projects, known as cultural routes; creating programs to support relationships and exchange of information and experience with European institutions; establishing links between separate regions of the country and comparable in scope to other areas of the region or in Europe in general and cultural tourism projects, known as cultural routes; creating programs to support relationships and exchange of information and experience with European institutions;

20. participation in international programs for the integration of Bulgarian culture in the pan-cultural processes; participation in international programs for the integration of Bulgarian culture in the pan-cultural processes; create a national network of cultural tourist routes and corridors and their integration into the European network of cultural corridors and cultural routes, the country's participation in international cultural corridors in Southeastern Europe - The way the water heritage of the Thracians, the legacy of Byzantium. Through cultural corridors Balkan countries to offer joint tourist product and to impose on the market with new tourist image; create a national network of cultural tourist routes and corridors and their integration into the European network of cultural corridors and cultural routes, the country's participation in international cultural corridors in Southeastern Europe - The way the water heritage of the Thracians, the legacy of Byzantium. Through cultural corridors Balkan countries to offer joint tourist product and to impose on the market with new tourist image; promote and support the formation of associations such as the cluster "ancient road of wine", "The Way of Orpheus," "The Road of Dionysus"; promote and support the formation of associations such as the cluster "ancient road of wine", "The Way of Orpheus," "The Road of Dionysus"; worldwide promotion of the Bulgarian cultural heritage and current culture as part of the image of Bulgaria by actively exploiting the potential of the Bulgarian cultural institutes and creating new cultural centers in the countries constitute a promising tourist markets for Bulgaria; worldwide promotion of the Bulgarian cultural heritage and current culture as part of the image of Bulgaria by actively exploiting the potential of the Bulgarian cultural institutes and creating new cultural centers in the countries constitute a promising tourist markets for Bulgaria;

21. conducting regular market research of tourists and tourist specific interests and needs when visiting cultural institutions and objects of cultural heritage; conducting regular market research of tourists and tourist specific interests and needs when visiting cultural institutions and objects of cultural heritage; establishment of national registers of historic and cultural monuments, listed as owners of the electronic catalog database for natural, historical, religious and architectural monuments of Bulgaria; creating a national network of electronic (digital) tourist routes; establishment of national registers of historic and cultural monuments, listed as owners of the electronic catalog database for natural, historical, religious and architectural monuments of Bulgaria; creating a national network of electronic (digital) tourist routes; use of forms of public-private partnership in the restoration of houses and development of reserves and historical arhitekterno; use of forms of public-private partnership in the restoration of houses and development of reserves and historical arhitekterno; improving mechanisms of interaction between institutions having expertise in the field of culture and tourism related issues. improving mechanisms of interaction between institutions having expertise in the field of culture and tourism related issues.

22. promote the introduction of modern information technology on production and marketing of cultural heritage; promote the introduction of modern information technology on production and marketing of cultural heritage; organize international tourist exhibition "Cultural tourism" - each year; organize international tourist exhibition "Cultural tourism" - each year; improve accessibility to cultural heritage; development and dissemination of information and promotional materials, organization of and participation in seminars, roundtables, conferences, exhibitions and other tourist PR, advertising and marketing campaigns and more. initiatives on the development of cultural tourism. improve accessibility to cultural heritage; development and dissemination of information and promotional materials, organization of and participation in seminars, roundtables, conferences, exhibitions and other tourist PR, advertising and marketing campaigns and more. initiatives on the development of cultural tourism.

23. Essence of the locuses Bulgaria has a high cultural and tourist potential that has not yet been fully realized. This is recorded in the strategic plan for the development of cultural tourism in Bulgaria. The document was prepared after three years of study by Italian experts under the protocol signed with the Ministry of Culture. Strategic Plan divides Bulgaria on 13 areas of cultural tourism, called locus (short for local cultural system). Bulgaria has a high cultural and tourist potential that has not yet been fully realized. This is recorded in the strategic plan for the development of cultural tourism in Bulgaria. The document was prepared after three years of study by Italian experts under the protocol signed with the Ministry of Culture. Strategic Plan divides Bulgaria on 13 areas of cultural tourism, called locus (short for local cultural system).

24. These are: "Great Sofia“ "Great Sofia“ "Valley of the Kings“ "Valley of the Kings“ "Renaissance town“ "Renaissance town“ "The banks of the Danube“ "The banks of the Danube“ "Stone Heart“ "Stone Heart“ "Old Capital“ "Old Capital“ "In the Black Sea coast“ "In the Black Sea coast“ "Strandzha Mountain“ "Strandzha Mountain“ "The Sword and the Cross“ "The Sword and the Cross“ "Plovdiv Roman Empire“ "Plovdiv Roman Empire“ "Gate of the Rhodopes“ "Gate of the Rhodopes“ "Big Mountain" and "Big Mountain" and “Stone’s Forest". “Stone’s Forest".

25. Emphasized that these are areas of different composition, resources and potential of tourism development, and their borders should not be considered strict. For each locus is an analysis of cultural resources, infrastructure, availability of hotels, the ability to attract visitors. Emphasized that these are areas of different composition, resources and potential of tourism development, and their borders should not be considered strict. For each locus is an analysis of cultural resources, infrastructure, availability of hotels, the ability to attract visitors.

26. Cultural and historical sites, routes, tourism offers /Information Resources/: http://www.mi.government.bg http://www.mi.government.bg http://100nto.org/- 100 National Tourist Objects; http://100nto.org/- 100 National Tourist Objects; http://100nto.org/- http://www.bg-tourism.com/bg/history-categories.php; http://www.bg-tourism.com/bg/history-categories.php; http://www.bg-tourism.com/bg/history-categories.php http://bgzabelejitelnosti.start.bg http://bgzabelejitelnosti.start.bg http://bgzabelejitelnosti.start.bg http://elektrika.pgea.net/bul/turop.php http://elektrika.pgea.net/bul/turop.php http://elektrika.pgea.net/bul/turop.php http://bgglobe.net/bg/pages/read/nachalo http://bgglobe.net/bg/pages/read/nachalo http://bgglobe.net/bg/pages/read/nachalo http://www.letovnik.com/MARSHRUTI http://www.letovnik.com/MARSHRUTI http://www.letovnik.com/MARSHRUTI http://www.tourism-bg.net/ http://www.tourism-bg.net/ http://www.tourism-bg.net/ http://www.bgtour.org/Index1.html http://www.bgtour.org/Index1.html http://www.bgtour.org/Index1.html http://bgglobe.net/bg/pages/read/nachalo http://bgglobe.net/bg/pages/read/nachalo http://bgglobe.net/bg/pages/read/nachalo http://www.madaraomaya.com/index.php?page_id=3&language_id=2 http://www.madaraomaya.com/index.php?page_id=3&language_id=2 http://www.madaraomaya.com/index.php?page_id=3&language_id=2 http://butiktravel.eu http://butiktravel.eu http://butiktravel.eu http://tourismbulgaria.com/bulgaria/bulgaria.php?guide=733 http://tourismbulgaria.com/bulgaria/bulgaria.php?guide=733 http://tourismbulgaria.com/bulgaria/bulgaria.php?guide=733 http://www.bg-parks.net/main.php?act=parks&park=zpqsuci&file=6.html http://www.bg-parks.net/main.php?act=parks&park=zpqsuci&file=6.html http://www.bg-parks.net/main.php?act=parks&park=zpqsuci&file=6.html http://varnenche.com/index.php/bg/ http://varnenche.com/index.php/bg/ http://varnenche.com/index.php/bg/

27. THANK YOU FOR YOUR ATTENTION!