1. Observing Student Researchers in their Native Habitat Dan Burnstone, Publishing Director E-books and E-content 2008 © 2007. All Right Reserved. The information contained within this presentation is proprietary to ProQuest CSA LLC. Use without citation is strictly prohibited. Dan Burnstone. Observing Students Researchers in their Native Habitat. Ann Arbor: ProQuest, 2007.

2. New Realities 1.Users are now in the drivers seat –Users have choices for information access 2. Born-digital users cut their teeth on the leading open web applications –Google, Amazon and other open-web services have set the bar for the quality of user experience 3. Users expect seamless access and continuity in work flow –Users will flock to services that meet their needs – or perceived needs © 2007 ProQuest LLC. All Right Reserved.

3. Libraries face a challenge The online library environment must keep pace with escalating user expectations or risk becoming irrelevant to the user community © 2007 ProQuest LLC. All Right Reserved.

4. Objectives of research Main objective: to understand better the information-seeking experiences and habits of students © 2007 ProQuest LLC. All Right Reserved.

5. Objectives 1.To determine how and where electronic library resources fit into the students' research habits. –Which resources do they use? How do they get to them? –Do they get or seek any guidance? 2.To discover the factors that play a significant role in the students' selection of resources –How do students evaluate resources? –How do users carry the results of their research into their work? –Students perception of successful research 3.To examine the roles of open web search engines in student research © 2007 ProQuest LLC. All Right Reserved.

6. Methodology Ongoing research over multiple phases Field studies observing users in their native environment Guided by a formal research plan and study protocol © 2007 ProQuest LLC. All Right Reserved. How the study was conducted

7. Study parameters Students actively engaged in performing research for actual class assignments Conducted anonymously to avoid any bias Conducted onsite and remotely © 2007 ProQuest LLC. All Right Reserved.

8. How did we find students? Facebook

9. Screening Online survey

10. Who did we observe? Undergraduates Graduate students Variety of disciplines Mix of novice and sophisticated researchers © 2007 ProQuest LLC. All Right Reserved.

11. Coffee shops The library Where did we go?

12. The library Computer labs Where did we go?

13. Coffee shops Where did we go?

14. Apartments Where did we go?

15. Capturing remote sessions

16. The students view

17. Findings – What we learned How students decide which resources to use for their research How students use library resources How students are really using Google How social networking sites factor into student research © 2007 ProQuest LLC. All Right Reserved.

18. How students choose resources Library outreach Course instructor Brand awareness © 2007 ProQuest LLC. All Right Reserved. And Google

19. How students use library resources 95% of participants attempted to use library resources for their research Once in a licensed product, most students have no serious difficulties in conducting their research Students often work with multiple resources and search tools at the same time Abstracts are essential in identifying relevant articles © 2007 ProQuest LLC. All Right Reserved. Library resources

20. Chief inhibitors to success Lack of awareness Difficulty navigating library website to locate appropriate e-resources Misunderstanding of the role of the library catalogue Authentication barriers owing to limited access points © 2007 ProQuest LLC. All Right Reserved. Library resources

21. How students really use Google Primary research tool Handy look-ups Supplement research © 2007 ProQuest LLC. All Right Reserved. And Google?

22. Google as a primary research tool Suffices, when quality isnt a concern Insufficiently aware of library e-resources Bad experiences with library e-resources © 2007 ProQuest LLC. All Right Reserved. And Google?

23. Google as a handy look-up tool Locate know resources –Known sites (NGOs, museums, etc.) –Major newspapers –Library resources Get specific answers –General information about a topic –Definition of a term, e.g. p16 protein –Complete a citation for an article of interest © 2007 ProQuest LLC. All Right Reserved. And Google?

24. End-user surveys support these findings ~10,000 respondents Invited from ProQuest search interfaces Invited from Facebook ads at 3 universities © 2007 ProQuest LLC. All Right Reserved. Quantitative research

25. Thinking about library online databases in comparison to web search engines such as Google… © 2007 ProQuest LLC. All Right Reserved. End-User Surveys

26. © 2007 ProQuest LLC. All Right Reserved.

27. End-User Surveys

28. © 2007 ProQuest LLC. All Right Reserved. End-User Surveys

29. © 2007 ProQuest LLC. All Right Reserved. End-User Surveys

30. © 2007 ProQuest LLC. All Right Reserved. End-User Surveys

31. In conclusion Google and other similar open Web search engines have a place in student research, but Google has not displaced the perception that library databases offer superior quality content and research support. Users are highly satisfied with the results of their Google searches but not because it excels at supporting the academic research process © 2007 ProQuest LLC. All Right Reserved. And Google?

32. Social networking sites For the most part, they dont Facebook often used as study break; MySpace rarely used One student mentioned using it for a group project as a means for communication within the group Academic librarians are setting up Facebook profiles to create relationships with students © 2007 ProQuest LLC. All Right Reserved. How they factor into student research

33. Recommendations Make resources discoverable –Simplify e-resources web page design –Address students perception that the online catalogue represents all library resources Authentication –Design access points for electronic resources from the students perspective Build awareness – Get into the classroom –In person –Via instructor –Via course pages © 2007 ProQuest LLC. All Right Reserved.

34. Formula For Academic Library Success* Greater Awareness + Usable Websites + Flawless Authentication = Better Results * Courtesy Steven Bell via ACRL blog entry about these research findings [ http://acrlblog.org/2007/05/14/formula-for-academic-library-success ] © 2007 ProQuest LLC. All Right Reserved.

35. Thank you Dan Burnstone dan.burnstone@proquest.co.uk To be successful in todays world, those who define and build [research solutions] must know how to fit them into the fabric of everyday life. Beyer & Holtzblatt