1. Creating the image for YOU that matches how you want others to perceive YOU

2. Judgements

3. What’s all this fuss about image? Why should I bother about my appearance at work, surely it’s the quality and output of my work that really matters? People should appreciate me for who I am on the inside, not for my clothes, or the way I do my hair. I’m unique, an individual and I am not going to let anyone dictate how I should look or behave. If they don’t like me for who I am, that’s their problem.

4. Appearances matter

5. In order to suitably impress we must comfort others on four levels Credibility Likeability Personal Attractiveness Confidence Dale G. Leathers (Social Psychologist)

9. Impression Management is about knowing– Who you are; How you see yourself; How others see you; using

11. Effects us physically, emotionally and psychologically Contrast is key – High Medium Low

15. Vertical body shape Horizontal body shape

16. Vertical body shape Horizontal body shape

18. The element that reflects your personality Classic / Elegant Creative / Dramatic Casual / Relaxed Feminine

20. Personal Brand The connection of all elements - colour, shape, style as well as behaviour How people see you A promise

23. Creating the image for YOU that matches how you want others to perceive YOU Susan Williamsz Image Stylist www.szdesigns.com.au