1. Sarah Rittling National Director Charlie Joughin Communications Director

2. VISION LEADERSHIP INFLUENCE FUNDING ACCOUNTABILITY

3. To achieve a significant, permanent federal investment to ensure high quality early childhood education opportunities for all low income children ages birth through five. This extends to supporting, protecting and complementing investments in existing programs. To make quality birth through five early childhood education and care a priority for Republican and Democratic Congressional and Presidential candidates—conditioning the environment for 2015, setting the table for 2016, and ensuring candidates reflect state and populist support. GOAL:

4. MOMENTUM

6. 2016: BUILDING ALLIES

7. DON’T ALIENATE POTENTIAL ALLIES Meet them where they are and help bring them to where you want them to be THIS ISN’T A PARTISAN ISSUE Framing parties as “good guys” and “bad guys” will only drive the wedge further MAKE ECE IMPORTANT TO ALL VOTERS National security, economy, poverty, crime, equal opportunity, job creation, moms. DON’T ALIENATE POTENTIAL ALLIES Meet them where they are and help bring them to where you want them to be THIS ISN’T A PARTISAN ISSUE Framing parties as “good guys” and “bad guys” will only drive the wedge further MAKE ECE IMPORTANT TO ALL VOTERS National security, economy, poverty, crime, equal opportunity, job creation, moms.

8. ROI MESSAGING & FADEOUT CURRENT 7/10 NARRATIVE IS EFFECTIVE Heckman’s findings are accepted as fact Body of research continues to expand beyond Heckman WE CAN REFUTE HEAD START IMPACT STUDY Growing number of experts and researchers are speaking out against it, helping make the case for quality ECE BUT WE NEED FRESH MESSAGES We’re looking at new ways to take on the fadeout arguments We’re expanding our focus on 0-3 given evolution of pre-k in the states; Child care tax credits WHAT HURDLES ARE YOU ENCOUNTERING? Are you hitting snags or coming up against messaging challenges? CURRENT 7/10 NARRATIVE IS EFFECTIVE Heckman’s findings are accepted as fact Body of research continues to expand beyond Heckman WE CAN REFUTE HEAD START IMPACT STUDY Growing number of experts and researchers are speaking out against it, helping make the case for quality ECE BUT WE NEED FRESH MESSAGES We’re looking at new ways to take on the fadeout arguments We’re expanding our focus on 0-3 given evolution of pre-k in the states; Child care tax credits WHAT HURDLES ARE YOU ENCOUNTERING? Are you hitting snags or coming up against messaging challenges?

9. QUESTIONS?QUESTIONS?