1. Geography Project on Christaller’s Central Place Theory

2. What is the theory about ?
seeks to explain the size and spacing of human settlement
suggests that there are laws determining the number, size and distribution of towns

3. The principle of Christaller
Three different arrangements of Central Places Theory:
The Marketing Principle (K=3)
The Transportation Principle (K=4)
The Administrative Principle (K=7)

4. The principle of Christaller
1. price, demand
2. distance, Demand
With longer distance, people need to pay more transportation cost, the higher price they have to pay.
The maximum distance over which people will travel to purchase Range of goods
The minimum population that is required to bring about the offering of the goods.
Threshold population.

5. Modern Development in transport and marketing
Development of railway
For example, Yuen Long
West Rail
LRT

6. Development of highway
Route 3
Yuen Long Highway

7. Wide spread of Internet
E- Shops
E- Bank
Internet auction
Business forum
Exhibition
E-commerce

8. 新永隆米行
E-Shop?!!!!

9. You can trade on the Internet by using our e-banking services.

10. Development of ancillary services
for example, Consultants ,Advertising agencies ,Delivering services….etc
You want to open a firm?
We can help you!!

11. You would like to send your products to customers?
Find us!!!
We provide professional advertising services.

12. Internet auction

13. Example…… This shop’s brand name is widely spread
So, even people living in Hong Kong Island would like to travel a rather long distance to Yuen Long to enjoy the food
Can you guess which shop we are talking about???

14. What is the effect of these development then???

15. 1.Change in location not locate at centre of a territory anymore.
Locates at transport network
Reason: to enlarge market area,
because mobility of customers rise

16. 2. Change in range of goods:
There are more high order centers and less smaller markets
Reason: High order centers include both high and low order goods

17. Seller of a small local shop
Let me buy all the goods
I need at one go!!!
Buyer
Seller of a small local shop
It’s time to say bye bye…

18. What thing does it would like to illustrate?
Multi-purpose trip.
It means that in weekends or holidays, people will purchase a full range of goods in one single journey.
Demand for higher order town
But Demand for lower order town and finally they will be eliminated through keen competition

19. 3.Existence of E-commerce
A seller says “I can make profits too here, even though no customers comes~!!!!”

20. Some sellers rather choose to stay at place with low-rent price, why???
Because of the existence of computer~!!!!!!!!!!!!!!
Customers can buy goods and services via internet easily. They can just sitting arm-chair and order goods and they will be delivered to their place. This is used very often for standardized goods.

21. Conclusions that can be made
The larger the settlements, the fewer their number
The larger a settlement, the farther away a similar size settlement is
The Range increases as the population increases
The larger the settlement, the higher the order of its services.

22. Evaluation on CPT Production cost may vary
Transportation cost are not equal in different direction
Rural market is not evenly distributed
Cultural, political, personal perception or else, factors other than economic may be important too

23. Here’s come to a question……
Can Christaller’s Central Place Theory still apply to the real world situation nowadays?????
Yes certainly!!!!!!!!!

24. Example on K=3

25. Examples on K=4 Cambridge in UK Consider Cambridge as a central place
Surrounded by 7, rather than 6, settlements
Each is miles from Cambridge
As all of the satellite settlements are on transport links, this is a good example of a K=4 CPT model

26. Cambridge Ely St Ives Newmarket St Neots Haverhill Royston
Saffron Walden

27. What can we learn form CPT???
Urban planning
For society to ensure equal provision of goods and services
Provides specific, relevant, reliable information to economic developers, suppliers what kind of trade or service enterprise will and also will not likely work!!!

28. Members List Jane Lam Lai Fa Joanne Chu Chung Yan Ryan Chan Kin Ho
Gary Kwan Tsz Chung

29. The End