1. 1 Web Developer Foundations: Using XHTML Chapter 4 Key Concepts

2. 2 Learning Outcomes In this chapter, you will learn to: Use color on web pages Create and format horizontal lines on web pages Decide when to use the most appropriate types of graphics on web pages Use the image tag to add graphics to web pages Use images as backgrounds on tables and web pages Use images as hyperlinks Find both free and fee-based sources of graphics Follow recommended web design guidelines when using graphics on web pages

3. 3 Using Color on Web Pages Monitors display color as intensities of red, green, and blue RGB Color The values of red, green, and blue vary from 0 to 255. Hexadecimal numbers (base 16) are used to represent these colors.

4. 4 Hexadecimal Color Values Hex value pairs range from 00 to FF Three hex value pairs are used to describe a RGB color #000000 black#FFFFFF white #FF0000 red#00FF00 green #0000FF blue

5. 5 Web Color Palette A collection of 216 colors that display the same on both the Mac and PC platforms. Hex values: 00, 33, 66, 99, CC, FF See the Color Chart on the Inside Back Cover

6. 6 XHTML Color and the tag bgcolor Attribute Configures the background color of the web page text Attribute Configures the color of the text on the web page link Attribute Configures the color of the hyperlinks on the web page vlink Attribute Configures the color of the visited hyperlinks on the web page alink Attribute Configures the color of the active hyperlinks on the web page

7. 7 XHTML tag Horizontal Rule tag Stand alone tag Used to place a horizontal line on the page Design Hint: when tempted to use an tag, try adding more blank space around the web page elements – often this will result in a less cluttered, better designed web page. Common Attributes: width, color, align

8. 8 Types of Graphics Graphic types commonly used on web pages: GIF JPG PNG

9. 9 GIF Graphics Interchange Format Best used for line art and logos Maximum of 256 colors One color can be configured as transparent Can be animated Uses lossless compression Can be interlaced

10. 10 JPEG Joint Photographic Experts Group Best used for photographs Up to 16.7 million colors Use lossy compression Cannot be animated Cannot be made transparent

11. 11 PNG Portable Network Graphic Support millions of colors Support multiple levels of transparency Support interlacing Use lossless compression Combines the best of GIF & JPEG Browser support is growing

12. 12 XHTML tag The image tag Used to place graphics on a web page src Attribute used to indicate the file name of the graphic alt Attribute Used to configure a text description height Attribute Used to configure the height of the image in pixels width Attribute Used to configure the width of the image in pixels

13. XHTML Alignment Vertical Alignment tag align Attribute

14. XHTML More attributes Horizontal Alignment Adding Vertical Space vspace Attribute Adding Horizontal Space hspace Attribute

15. 15 Image Links To create an image link use an anchor tag to contain an image tag Home

16. 16 Organizing Your Web Place images in their own folder

17. XHTML More attributes background attribute Used to configure a background image for a web page

18. 18 Images & More! XHTML tag No Break tag Used when you might be using images in a navigation bar and you would like to keep the images in a horizontal row no matter what the screen resolution settings are or browser window size is on your visitor's computer. …place image tags here

19. 19 Using a Table to Format Images …first image tag goes here… …second image tag goes here… …third image tag goes here… …fourth image tag goes here…

20. 20 Image Maps tag Defines the map tag Defines a specific area on a map Can be set to a rectangle, circle, or polygon href Attibute shape Attribute coords Attribute

21. Sample Image Map

22. 22 Sources for Graphics create them yourself using a graphics application download them from a free site purchase and download them from a graphics site purchase a graphics collection on a CD take digital photographs scan your photographs scan your drawings hire a graphic designer to create graphics

23. 23 Popular Graphics Applications Adobe Photoshop JASC Paintshop Pro Macromedia Fireworks

24. 24 Guidelines for Using Images Consider image load time Reuse images Weigh image size with image quality Resolution Specify dimensions Gamma

25. 25 Images and Accessibility Don't rely on color alone. Some visitors may have color perception deficiencies. Use high contrast between background and text color. Avoid using the colors red and brown next to each other. These colors are difficult for individuals with the most common color perception deficiency to differentiate. Provide a text equivalent for non-text elements. Use the alt attribute on your image tags. If your site navigation uses image links, provide simple text links at the bottom of the page.

26. 26 Summary This chapter introduced the use of color and graphical elements on web pages. As you continue to create web pages, look back at the guidelines and accessibility issues related to graphics. The number one reason for visitors to leave web pages is too long of a download time. When using images, be careful to minimize this issue. Provide alternatives to images (such as text links) and use the alt attribute on your pages.