2. WELCOME to Strategic Management BMGT 481w

3. BRIEF OVERVIEW OF TODAY’S SESSION 1.INTRODUCTIONS 2.ATTENDANCE 3.REVIEW OF COURSE DESCRIPTION, MATERIALS, & LEARNING OBJECTIVES 4.DISCUSSION OF MY ROLE 5.REVIEW OF MY BACKGROUND 6.REVIEW OF SYLLABUS, COURSE STRUCTURE & MATERIALS, TESTS, PROJECTS, TEAMS, & PARTICIPATION 1.INTRODUCTIONS 2.ATTENDANCE 3.REVIEW OF COURSE DESCRIPTION, MATERIALS, & LEARNING OBJECTIVES 4.DISCUSSION OF MY ROLE 5.REVIEW OF MY BACKGROUND 6.REVIEW OF SYLLABUS, COURSE STRUCTURE & MATERIALS, TESTS, PROJECTS, TEAMS, & PARTICIPATION

4. THIS COURSE IS … NOT About NEW CONCEPTS 1. It is about refining your business KSAs and helping you demonstrate (apply) your knowledge 2. Expect to be challenged to expand on what you have already learned 3. Expect to hear the echo of your previous professors APPLY CAPSTONE COURSE 4. Significantly new content is NOT the objective but ensuring you can APPLY what you have learned from your other professors is the HIGHEST PRIORITY for this CAPSTONE COURSE

5. BULLETIN DESCRIPTION: “This capstone course develops an overall management viewpoint and integrates various specialized functions such as Marketing, Finance, Accounting, Management Information Systems, and Human Resource Management. Topics include industry analysis, global competitiveness, international management, strategies for adjusting to the social, political and economic environment, approaches for developing and implementing strategic plans in organizations, managerial values and ethics, and social issues in business.”

6. KEY COURSE MATERIALS ARE ONLINE Analysis software is available with the eBook and the software is downloadable  Course Syllabus is online and printable  Course Textbook is an eBook only

7. THE TEXT REQUIRED FOR THIS COURSE IS... Online Research, Analyze, and Report Raymond K. Van Ness Management Strategy & Performance Management Strategy & Performance 5 th Edition

8. YOU AND THE QUALITY OF YOUR LEARNING ARE THE CENTRAL FOCUS OF THIS COURSE.

9. SPECIFIC COURSE OBJECTIVES SPECIFIC COURSE OBJECTIVES [1]  To refine and apply your professional K nowledge, S kills, and A bilities so that you can achieve your career objectives more quickly.  KSA review…  Knowledge: What you know  Skills: What you can do  Abilities: How well you can do it

10. SPECIFIC COURSE OBJECTIVES (CONT) SPECIFIC COURSE OBJECTIVES (CONT) [2] To create a highly interactive learning environment that integrates the essence of all business courses including accounting and finance. [Putting it all together and having fun] [3] To expand your knowledge of corporate performance strategies. [What you know] [4] To provide you with techniques for assessing corporate strategies, evaluating performance, and preparing formal written summaries. [What you can do]

11. SPECIFIC COURSE OBJECTIVES (CONT) SPECIFIC COURSE OBJECTIVES (CONT) [5] To leverage what you know AND magnify what you can do: To leverage what you know AND magnify what you can do: Think critically Think critically Research effectively Research effectively Assess objectively Assess objectively Communicate clearly Communicate clearly

12. MY RESPONSIBILITIES INCLUDE COOKING UP A GOOD COURSE

13. APPLY THIS CAPSTONE COURSE IS DIVIDED INTO DISTINCT LEARNING SEGMENTS, EACH FOCUSING ON REFINING YOUR ABILITY TO APPLY YOUR BUSINESS KNOWLEDGE. * Strategic Concepts: How Corporate Strategies can be associated with Corporate Performance * Research Process: Data mining, sifting, and organizing * Analysis Process: Scrutinizing, correlating, weighing, and assessing corporate performance data PDE * Project Demonstrating Excellence – PDE (Professional Summary – semester-long project) WRITTEN [WRITTEN summary of your assessment of a firm’s strategies and how these correlate with its performance – both financially and socially]

14. PDE 1. YOU WILL BECOME AN EXPERT ON THIS COMPANY AND IT WILL BE THE FOCUS OF MUCH OF YOUR STRATEGIC MANAGEMENT ANALYSIS THROUGHOUT THE SEMESTER. IT WILL BE THE FOCAL POINT OF YOUR PDE (PROJECT DEMONSTRATING EXCELLENCE). 2. YOU WILL IDENTIFY ITS STRATEGIES, ASSESS HOW THOSE STRATEGIES INFLUENCED PERFORMANCE, AND PROVIDE YOUR OPINION ABOUT THE QUALITY OF PERFORMANCE. 3. YOUR COURSE TEXTBOOK, “MANAGEMENT STRATEGY & PERFORMANCE” AND ACCOMPANYING SOFTWARE WILL BE YOUR GUIDE FOR THIS PROJECT. Select YOUR publicly traded company today! The company MUST NOT HAVE A DEFICIT. You MUST select a company listed on a stock exchange in the United States and it MUST have a 10k -- see your Professor for guidance

15. 1] CONTACT THE COMPANY AND REQUEST THE ANNUAL REPORT. 2] ALSO, ACCESS THE ANNUAL REPORT ON THE COMPANY’S WEBSITE. DO NOT USE 3 RD PARTY ONLINE SERVICES SUCH AS YAHOO! FINANCE TO COLLECT FINANCIAL DATA. 3 RD PARTY SITES MAY BE USED TO COLLECT QUALITATIVE OR NONFINANCIAL DATA. 3] BEGIN COLLECTING NEWS ITEMS ABOUT THE COMPANY IMMEDIATELY BUT REMEMBER – THIS IS SIMPLY YOUR DATA COLLECTION PHASE NOT THE ANALYSIS PHASE. Very important: Do the following immediately

16. DUE BY NEXT CLASS Read Chapter 1 in your text … Study the Syllabus Review the website Seriously!  (questions about the website and the syllabus will be on your first exam) [Seriously!] Read Chapter 1 in your text … Study the Syllabus Review the website Seriously!  (questions about the website and the syllabus will be on your first exam) [Seriously!] Research, Analyze, and Report Raymond K. Van Ness Management Strategy & Performance Management Strategy & Performance 5 th Edition

17. Let’s review the website. Your new website Your new websiteYour new websiteYour new website