1. Business Plan Space Ting Batty Huy

2. Table of Contents 0.0 Executive Summary 1.0 Product and Service 1.1 Product and Service Description 1.2 Special Offer 1.3 Service 1.4 Future Product and Service 2.0 Environment 2.1 Market segmentation 3.0 Strategy 3.1 Pricing Strategy 3.2 Target market segment strategy 3.3 Promotion Strategy 3.4 Sales Strategy

3. 4.0 Market Analysis- SWOT Analysis 5.0 Financial Plan 5.1 General Assumption 6.0 Management Summary 7.0 Feedback & Control

4. LocationNear Culture Center Employee15 Workers Target Segmentation 1.Office Worker 2.Rich housewives Opening Time11:00 am~ 21:00 pm Monday~ Friday Individual Room 10 Rooms

5. 0.0 Executive Summary  Combined-restaurant shop, including of Cake, Coffee, and exotic food.  Space intend to fill in the market need for relax, warm, and comfortable place for people.  The shop emphasizes service and support to differentiate itself to other restaurants.  The current trend not only toward an increase in the number of different level customers, but also keeping updating our equipment, decoration, quality of service and so on.

6.  Located at a place easy to park car and we decide to open our shop in East Area in Tainan Country which is around the Culture Center.  We need to be flexible and quick, to delight clients by providing them with what they want, when they want it, and before the competition can offer it.

7. 1.0 Product & Service  We would like to take this opportunity to welcome you to our “ Space Caf é”.  We serve only finest and fresh food to your mouth and we provide romantic atmosphere with candlelight and smooth music,you can discuss business or have a chat with friend in our restaurant. Here is a special for the restaurant, we separate the store into 10 individual rooms.

8. 1.1 Product and Service Description

9. Cakes  We offer 9 kinds of different cakes in our restaurant, include: chocolate, strawberry, taro, mango, tiramisu, cheese, coffee, green tea, blueberry.

10. Drinks  Juice : Orange Juice, Grape Juice, Milk with papaya, Mixed Juice, Pineapple Juice, Apple Juice, Lemon juice.  Tea : Red Tea, Green Tea with ice or hot  Coffee with ice or hot  Wine :White or Red ( only serve in dinner time)

11. Meal  Appetizer, Side order, Entrée  Appetizer: Caesar Salad, Fruit salad, Thousand Island Salad, Yogurt Salad, Puff pastry soup  Side order: French fries, Fried chicken leg, Onion roll  Entrée :Steak, Germany Pork Knuckle, Pasta

12. 1.2 Special offer  Drink and 2 Cakes =159  Appetizer and Side order=199  Order entrée (choose one appetizer + one drink)=359

13. 1.3 Service 1.Deliver to office (In business lunch time) 2.Take away 3.Internet Service 4.Parking space 5.Friendly and enthusiastic service

14. 1.4 Future Product and Service  Due to customer ’ s taste change rapidly,we will retain product that in good comment but give up others in bad comment,and innovate special taste,dressing,drinks.  In dinner time, we will have some R&B live band to increase romantic atmosphere.  We will combine book store to become a compound store

15. 2.0 Environment  We choose east area that close culture center and it provide silent, comfort, secret place.  Offer normal price but able to enjoyment of high quality.

16. 2.1 Market segmentation 1.Focused on office worker, they can come to our store or used take away or deliver service,we can provide secret room to these worker if they need discuss with their customers. 2.Near culture center, there are some schools,we can provide teacher to have a space if they have no class, they can come to our store and have some quiet time. 3.We provide housewives when they finish their job,they can come to our store and enjoy our service 4.Others- Festival, Friends Dating

17. 3.0 Strategy  Pricing Strategy  Target market segment strategy  Promotion Strategy  Sales Strategy

18. 3.1 Pricing Strategy  Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support must be balanced by the revenue we charge.  Therefore, we must make sure that we deliver and charge for service and support.  We must charge appropriately for the high-end, high-quality service and support we offer.

19. 3.2 Target market segment strategy  Our marketing strategy will be based mainly the right service to the right customers. We will ensure that our product and service price will close to customer ’ s budget.

20. 3.3 Promotion Strategy  We are going to utilize an aggressive promotional campaign to introduce our products and services to the market.  Increase the number of gifts.  Buy 5 get 1

21. 3.4 Sales Strategy  Make sales forecast monthly  Make annual sales projections  Training sale forces well  Can booked services and can take the food home also

22. 4.0 Market Analysis- SWOT analysis StrengthsWeakness Many choices about cakes, meals, and drinks Wonderful services Great location and less competitor Less fund at first Focus on target market, not visitors. OpportunityThreat Combine with different style. EX: bookshop Own style, ex: provide personal space. Environment had changed Many multiple shops. Customers ’ need had changed

23. 5.0 Financial Plan  We want to finance growth mainly through cash flow and equity.  Respect for realistic forecasts, conservative cash flow, and financial management  Cash flow as first priority, growth second, profits third.  Willingness to follow the project objectives and contribute valuable input to strategy and implementation decisions.

24.  We don't really expect to reach break- even until several months into the business operation, as illustrated in the financials. Break-even Analysis Monthly Revenue Break-even NTD 312 000 Assumptions: Average Percent Variable Cost %50 Estimated Monthly Fixed Cost NTD 156 000

25.  Some of the more important underlying assumptions are:  We assume a strong economy, without major recession.  We assume that there are no unforeseen changes in economic policy to make our products and service immediately obsolete.

26. 5.1 General Assumptions General Assumptions FY 2011FY 2012 Current Interest Rate15% Long-term Interest Rate 15% Tax Rate23.24%25.24% Other00

27.  Initial marketing and training expenses will be relatively high as we seek to become known on the market and staff get trained in provision of our services.  This will be brought about by the development of sales literature, advertising expenses, and function expenses.  As our market share increases and capital is generated, further marketing programs and the expansion of those in existence at the time will be undertaken, to ensure market development.  However, with time, these programs will start generating revenue for the business, which we shall reinvest.

28. 6. Management summary  We intend to build competitive edge to our customers to know what they need.  We will also keep retraining to our employees to reduce complain and give them some exercise to increase their service attitudes and cook abilities.

29. 7. Feedback & Control  We will encourage our employees to give us their suggestions that might improve our business. We wish it will become to our culture, these culture may give us more innovations and we hope it will enhance job satisfaction.  We undertake to continuously working communication so as to ensure that the various departments work harmoniously to gain our goals.