1. Copyright © 2004 South-Western Markets = Supply and Demand Supply and demand are the two words that economists use most often. Supply and demand are the forces that make market economies work. Modern microeconomics is about S & D and market equilibrium.

2. Copyright © 2004 South-Western What is a Market? Buyers & Sellers specific product property rights information competition voluntary trades ↑ well-being

3. Copyright © 2004 South-Western A market is a group of buyers and sellers of a particular good or service. The terms supply and demand refer to the behavior of people as they interact with one another in market settings. Markets & Competition & Buyers Demand Sellers Supply

4. Copyright © 2004 South-Western Markets & Competition Buyers and sellers determine price and quantity through interacting and exchanging information. The competitive process determines P & Q. A competitive market is a market in which there are many buyers and sellers so that each has a negligible impact on the market price.

6. Copyright © 2004 South-Western What Do Markets Look Like? People do things that make them better off. For a buyer, the benefit is the satisfaction from consuming the good. For a buyer, the cost is the price paid for the good (what is given up). MB > MC

7. Copyright © 2004 South-Western What Do Markets Look Like? D = MB = WTP (value) Diminishing marginal benefit rolos, soda pop, pizza washer and dryer, automobile, house

8. Copyright © 2004 South-Western Graphically

9. Copyright © 2004 South-Western Quantity Demanded The amount of a good that buyers are willing and able to purchase at a given price. Law of Demand All else equal, the quantity demanded of a good falls when the price of the good rises (and vice versa).

10. Copyright © 2004 South-Western Demand Demand Curve Graphical relationship between the price and the quantity demanded for a good (across all prices). Demand Schedule Table showing the relationship between the price and the quantity demanded for a good (across all prices).

11. Copyright © 2004 South-Western Demand Schedule and Demand Curve Copyright © 2004 South-Western Price of Ice-Cream Cone 0 2.50 2.00 1.50 1.00 0.50 1234567891011 Quantity of Ice-Cream Cones $3.00 12 1. A decrease in price... 2....increases quantity of cones demanded.

12. Copyright © 2004 South-Western Change in Demand A shift in the demand curve, either left or right. Different quantity demanded at every price. This occurs when there is a change in a determinant of demand other than price. Income, Taste & Preferences, Price of Other Goods Change in Demand

13. Copyright © 2004 South-Western Change in Demand: Shift the Demand Curve Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-Cream Cones Increase in demand Decrease in demand Demand curve,D 3 Demand curve,D 1 Demand curve,D 2 0

14. Copyright © 2004 South-Western Shifts in the Demand Curve Consumer Income As income increases the demand for a normal good will increase. As income increases the demand for an inferior good will decrease. Most goods are normal goods.

15. Copyright © 2004 South-Western Shifts in the Demand Curve Prices of Related Goods When a fall in the price of one good reduces the demand for another good, the two goods are substitutes. When a fall in the price of one good increases the demand for another good, the two goods are complements.

16. Copyright © 2004 South-Western Demand: Willingness To Pay price → opportunity cost signal/incentive, helps buyers make decisions higher price means less incentive to consume this good relative to what else you could do. value from consumption, willingness to pay gasoline

17. Copyright © 2004 South-Western Demand: Willingness To Pay All else equal, the quantity demanded of a good varies negatively with the price of that good. P ↑ → Qd ↓ P ↓ → Qd ↑ Law of Demand Buyers

18. Copyright © 2004 South-Western Change in Quantity Demanded Movement along the demand curve. Only caused by a change in the price of the product. Happens in response to Change in Supply. Change in Quantity Demanded

19. Copyright © 2004 South-Western 0 D Price of Ice- Cream Cones Quantity of Ice-Cream Cones A rise in the price of ice-cream cones results in a movement along the demand curve. A B 8 1.00 $2.00 4 Change in Quantity Demanded

20. Copyright © 2004 South-Western What Do Markets Look Like? People do things that make them better off. For a producer, the benefit is the price received from selling the good. For the producer, the cost is the opportunity cost of the materials and risk to produce the good. MB > MC

21. Copyright © 2004 South-Western What Do Markets Look Like? S = MC = WTS (production cost) Rising marginal cost sleeping in, vacation, oranges (Flansas) cement, steel, oil (China & India)

22. Copyright © 2004 South-Western Graphically

23. Copyright © 2004 South-Western Quantity Supplied Quantity supplied The amount of a good that sellers are willing and able to sell at a given price. Law of Supply All else equal, the quantity supplied of a good rises when the price of the good rises (and vice versa).

24. Copyright © 2004 South-Western Supply Supply Curve Graphical relationship between the price and the quantity supplied of a good (across all prices). Supply Schedule Table showing the relationship between the price and the quantity supplied of the good (across all prices).

25. Supply Schedule and Supply Curve Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 2.50 2.00 1.50 1.00 1234567891011 Quantity of Ice-Cream Cones $3.00 12 0.50 1. An increase in price... 2.... increases quantity of cones supplied.

26. Copyright © 2004 South-Western Change in Supply A shift in the supply curve, either left or right. Different quantity supplied at every price. This occurs when there is a change in a determinant of supply other than price. Input prices, Technology, Weather Change in Supply

27. Copyright © 2004 South-Western Shifts in the Supply Curve Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 Increase in supply Decrease in supply Supply curve,S 3 curve, Supply S 1 curve,S 2

28. Copyright © 2004 South-Western Supply: Willingness To Sell price → opportunity cost signal/incentive, helps sellers make decisions higher price means more incentive to produce this good relative to what else you could do. opportunity cost of production, willingness to sell corn/ethanol

29. Copyright © 2004 South-Western Supply: Willingness To Sell All else equal, the quantity supplied of a good varies positively with the price of that good. P ↑ → Qs ↑ P ↓ → Qs ↓ Law of Supply Sellers

30. Copyright © 2004 South-Western Change in Quantity Supplied Movement along the supply curve. Caused by a change in the price of the product. Happens in response to a Change in Demand. Change in Quantity Supplied

31. Copyright © 2004 South-Western 1 5 Price of Ice- Cream Cone Quantity of Ice-Cream Cones 0 S 1.00 A C $3.00 A rise in the price of ice cream cones results in a movement along the supply curve. Change in Quantity Supplied

32. Copyright © 2004 South-Western Supply & Demand Together Equilibrium is achieved when the price has reached the level such that Qs = Qd. Intersection of supply and demand curves. At equilibrium, there is no tendency for change.

33. The Equilibrium of Supply and Demand Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0123456789101112 Quantity of Ice-Cream Cones 13 Equilibrium quantity Equilibrium price Equilibrium Supply Demand $2.00

34. Copyright © 2004 South-Western At $2.00, the quantity demanded is equal to the quantity supplied! Supply & Demand Together Demand ScheduleSupply Schedule

35. Copyright © 2004 South-Western How Do Markets Work? Price is a measure of relative scarcity. Price represents opportunity cost. Price sends signals/incentives to players. Buyers Demand Sellers Supply

36. Copyright © 2004 South-Western How Do Markets Work? Buyers and sellers each perform cost/benefit analysis. Exchange if expected benefit from transaction exceeds expected cost (opportunity cost). Buyers/DemandSellers/Supply

37. Copyright © 2004 South-Western The Efficiency of the Equilibrium Quantity Copyright©2003 Southwestern/Thomson Learning Quantity Price 0 Supply Demand Cost to sellers Cost to sellers Value to buyers Value to buyers Value to buyers is greater than cost to sellers. Value to buyers is less than cost to sellers. Equilibrium quantity Buyers Sellers

38. Copyright © 2004 South-Western An Opportunity for Improvement in the Lobster Market Buyers Sellers

39. Markets Not in Equilibrium Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Supply Demand (a) Excess Supply Quantity demanded Quantity supplied Surplus Quantity of Ice-Cream Cones 4 $2.50 10 2.00 7

40. Copyright © 2004 South-Western Market Forces & Equilibrium Surplus When P > P* then Qs > Qd Excess supply or a surplus. Suppliers lower price to increase sales, thereby moving toward equilibrium (competition between sellers). Buyers/DemandSellers/Supply

41. Markets Not in Equilibrium Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of Ice-Cream Cones Supply Demand (b) Excess Demand Quantity supplied Quantity demanded 1.50 10 $2.00 7 4 shortage

42. Copyright © 2004 South-Western Market Forces & Equilibrium Shortage When P Qs Excess demand or a shortage. Consumers bid price up, thereby moving toward equilibrium (competition between buyers). Buyers/DemandSellers/Supply

43. Copyright © 2004 South-Western Price squeezes to where Qs = Qd, market clears. This price facilitates all transactions that can improve the well-being of market participants. Goods purchased by those with highest value. Goods produced by those with lowest opportunity cost. Well-being of society is maximized. Market Forces & Equilibrium BuyersSellers

44. Copyright © 2004 South-Western What would have happened if….. No transactions below regulated price ($4.70)? No transactions above regulated price ($3.90)? Only one seller? More or less income for buyers? More in the Chips BuyersSellers

45. Copyright © 2004 South-Western Analyzing Market Shocks Decide whether event shifts the supply or demand curve (or both). Decide whether the curve(s) shift(s) left or right. Use supply & demand diagram to see how the shift affects equilibrium price and quantity.

46. Copyright © 2004 South-Western Shifts in Curves versus Movements along Curves A shift in the supply curve is called a change in supply. Movement along the demand curve is called a change in quantity demanded. Shift in the demand curve is called a change in demand. Movement along the supply curve is called a change in quantity supplied. Analyzing Market Shocks

51. Table 4 What Happens to Price and Quantity When Supply or Demand Shifts? Copyright©2004 South-Western

52. Recall….. if more people want a particular product D ↑leads toP ↑ sends signal to producers that more is desired sellers respond to incentive of higher prices ethanol and corn

53. Copyright © 2004 South-Western Summary Economists use S & D to analyze markets. In a competitive market, there are many buyers and sellers of a nearly identical product. Each individual buyer and seller has little or no influence on the market price. Buyers and sellers act on information and compete as they engage in voluntary transactions.

54. Copyright © 2004 South-Western Summary The demand curve shows how the quantity demanded of a good depends upon the price. Law of Demand: As the P of a good falls, the Qd rises. Therefore, the demand curve slopes downward. Other determinants of willingness to buy include income, prices of related goods and tastes & preferences. If one of these factors changes, the demand curve shifts causing disequilibrium followed by a P adjustment and Q response according to the Law of Supply.

55. Copyright © 2004 South-Western Summary The Supply curve shows how the quantity demanded of a good depends upon the price. Law of Supply: As the P of a good rises, the Qs rises. Therefore, the supply curve slopes upward. Other determinants of willingness to sell include the price of inputs, technology and weather. If one of these factors changes, the supply curve shifts causing disequilibrium followed by a P adjustment and Q response according to the Law of Demand.

56. Copyright © 2004 South-Western Summary Market equilibrium is determined by the intersection of the supply and demand curves. At the equilibrium price, the quantity demanded equals the quantity supplied and the well-being of market participants is maximized. The behavior of buyers and sellers naturally drives markets toward their equilibrium.

57. Copyright © 2004 South-Western Summary To analyze how any event influences a market, we use the supply-and-demand diagram to examine how the event alters incentives, thereby changing behavior and thus affecting the equilibrium price and quantity. In market economies, prices are the signals that influence behavior and guide economic decisions, thereby allocating scarce resources.