1. Prepared by Dr. Nittana Southiseng Preparation for Field Visits 22 July 2011 15:30 – 15:45 pm

2. Field Visits on 25-26 July 2011 24 July:8:00 AM: Leave MI for Bangkok 25 July:Field Visit in Nakornphathom 7:30 AM: Leave the Hotel 9:00 AM: Swift Co., Ltd 13:30 PM: Cho Heng Rice Vermicelli Factory Co., Ltd 26 July: 7:30 AM: Leave the Hotel 8:30 AM: UNESCAP 27 July: 9:00 AM: GO Back to Khon Kaen

3. See more detail in the reference Guidelines for Field Visits Schedule for Field Visits

4. Group Work for Assignment Work in group of 4 members. Group 1: Swift Co., Ltd Group 2: Cho Heng Group 3: UNESCAP Group 4: UNESCAP

5. Grouping at UNESCAP 3 groups Please refer to the handouts Participant groups at UNESCAP Schedule at UNESCAP

6. Guidelines for Discussion Brief company’s profile Background Products diversities Market: Current market New target markets Win-Win Strategies Business strategies Marketing Human Resource Planning Stat-of-the-art technology R&D Growth and Expansion strategy Most Successful Story Members of Business Association, or Export Consortia Export Management Strategies Trade Faire Direct sales etc Operational Chain Value Chain What else?

7. Guidelines for Trade Event Resources needed for participating in the trade fair Activities of trade fair participation Drawing the steps of how to organize effective trade fair Showing 3 samples of best exhibitors, and explain Collect sample/brochures/advertisements/ taking pictures What are your lesson learnt from the field visits and group work?

8. Assignment Please prepare the PPT Each has 10 mns presentation on 28 th July Allocate the works to each group members

9. Job Allocation Select main coordinator Allocating the jobs Taking photos Note Observation Collecting additional information Lead discussion Writing report Make presentation Others …….

10. Dress & Preparation Prepare 1 set of formal dress/suits and formal shoes for attending at UNESCAP Normal dress and Comfortable shoes at the company visits Hat, cap (if you have) Name cards

11. Luggage You can keep your packages at MI

12. Last but not least

13. BOD Setting for Field Trip Day 16, 25 July 2011, Monday: Ms. Xuyen and Ms. Phone Day 17-28, 26-28 July 2011: Ms. Giang and Mr. Khao “Mood Meter, Energizing, Time keeping, Collecting Feedback, Thanks to the Field Visits”

14. Post Evaluation Module 1