1. Inspired by Civil Rights SOCIAL MOVEMENTS

2.  He preached non-violent, civil disobedience as the most effective method for obtaining civil rights. A.Robert Kennedy B.Jackie Robinson C.Dr. Martin Luther King, Jr. D.A. Philip Randolph WARM-UP

3.  UFW (United Farm Workers) founded by Cesar Chavez in 1962  Worked to improve conditions for poor migrant workers through non-violent protests such as hunger strikes  Most famous campaign was a boycott of California table grapes which led to a labor agreement in 1970 MIGRANT WORKERS

4.  “In almost every professional field, in business and in the arts and sciences, women are still treated as second-class citizens. It would be a great service to tell girls who plan to work in society to expect this subtle, uncomfortable discrimination--tell them not to be quiet, and hope it will go away, but fight it. A girl should not expect special privileges because of her sex, but neither should she "adjust" to prejudice and discrimination” THE FEMININE MYSTIQUE

5.  For women in early 50’s and 60’s, the assumption was that their place was only in the home  1963 Betty Friedan wrote The Feminine Mystique which helped launch the women’s movement and challenged that assumption  AKA “women’s lib” advocated equality between men and women  Friedan also founded NOW (National Organization for Women) which promoted feminist causes.  Phyllis Schlafly was her largest opponent; argued women liked staying home WOMEN’S MOVEMENT

6.  Concerned with preserving the Earth’s resources and species of life  Rachel Carson published Silent Spring discussing how pesticides poison the environment (DDT). This began the modern environmentalist movement.  U.S. celebrated its first Earth Day in April 1970  Nixon established the EPA (Environmental Protection Agency)  Al Gore became a notable figure in the movement and wrote An Inconvenient Truth claiming that global warming is largely man-made ENVIRONMENTALIST MOVEMENT

7.  Conservatism is the belief that government should not try to regulate too much  Places such as Orange County, California and the Deep South embraced this movement  Believe in low taxes, personal freedoms, and property rights  Distrust of social movements such as Johnson’s “Great Society”  Some argued that personal property rights were being violated when the government forced business owners to serve African Americans (believed they should freely choose who to serve) CONSERVATIVE MOVEMENT

8.  A conservative “hero” was an Arizona Republican Senator Barry Goldwater  He personally did NOT support segregation, but believed in states’ rights and property rights  Lost to Johnson in the election of 1964  However, Goldwater was able to win the Republican nomination in the South  This ended the “solid South” (which was largely Democratic), but southerners were willing to put conservative ideals above party loyalty CONSERVATIVE MOVEMENT

9.  Anti-establishment cultural phenomenon  Response to civil rights movement  Included anti-war, feminism, environmentalism  Influenced by media, music, changing lifestyles, technology, drugs HIPPIE COUNTER-CULTURE MOVEMENT