1. Strategic Planning

2. Digital Safari Institute GreenBizz Project 1 - Key Success Factors Key factors for success: Key factors for success: – Key success factors are relationships between a controllable variable and a critical factor influencing the firm's ability to compete in the market. Example: Restaurant Example: Restaurant – Not: Location … Convenient Location – Not: Food … High-Quality Food – Not: Service … Fast, Courteous Service – Not: Décor … Warm, Friendly Atmosphere

3. Digital Safari Institute GreenBizz Project 2 - Goals & Objectives Step 6. Create company goals and objectives. Step 6. Create company goals and objectives. – Goals are the broad, long-range attributes that the firm seeks to accomplish – Objectives are specific, measurable, assignable realistic, timely, and written down! Examples: Examples: – Goal: To be a Top 10 restaurant in SF by 2012 Objective: Offer higher quality specials Objective: Offer higher quality specials Objective: Provide live music on weekends Objective: Provide live music on weekends

4. Digital Safari Institute GreenBizz Project Goals When developing goals: When developing goals: – Think about your goals by category: Financial perspective Financial perspective Customer perspective Customer perspective Business perspective Business perspective Growth perspective Growth perspective – Accomplishing a goal requires establishing and achieving several specific objectives

5. Digital Safari Institute GreenBizz Project Objectives When developing objectives: When developing objectives: – Be clear, concise and attainable – Be measurable – Have a target date for completion – Include responsibility for taking action – Be arranged according to priority

6. Digital Safari Institute GreenBizz Project 3 - Business Strategies : be the lowest-cost producer relative to your competitors. Cost leadership strategy: be the lowest-cost producer relative to your competitors. build customer loyalty by positioning your goods or services in a unique or different fashion. Differentiation strategy: build customer loyalty by positioning your goods or services in a unique or different fashion. F build on differences among market segments. Identify target customers special needs, wants, and interests, and approach them with a good or service designed to excel in meeting these needs, wants, and interests. Focus strategy: build on differences among market segments. Identify target customers special needs, wants, and interests, and approach them with a good or service designed to excel in meeting these needs, wants, and interests.

7. Digital Safari Institute GreenBizz Project 4 - Controls What will you measure to monitor and measure success? What will you measure to monitor and measure success? – Financial perspective Sales, revenue, costs Sales, revenue, costs – Customer perspective Awareness, reputation, awards Awareness, reputation, awards Satisfaction, repeat customers Satisfaction, repeat customers – Business perspective Employee turn-over, employee productivity Employee turn-over, employee productivity – Growth perspective Market growth, market share Market growth, market share

8. Go For It!