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Marketing Honey Coley O’Dell Smokey Ridge Apiaries, Maryville, TN June 12, 2015.

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Presentation on theme: "Marketing Honey Coley O’Dell Smokey Ridge Apiaries, Maryville, TN June 12, 2015."— Presentation transcript:

1 Marketing Honey Coley O’Dell Smokey Ridge Apiaries, Maryville, TN June 12, 2015

2 OR Appropriate Bottle Labeling

3 Appropriate Containers

4 Container Requirements FDA - Documentation is required to be on file with the seller indicating that the honey containers used for marketing honey are “FOOD GRADE CONTAINERS” – regardless of the operation’s size. Bee Keepers should be aware of the state requirements for containers used for marketing honey.

5 “Honey Factory” Smokey Ridge Apiaries

6 Literature About Honey Bees & Bee Keeping

7 Sources For Literature About Marketing Honey National Honey Board The Tennessee Bee Keepers Association Bee Keeping Supply Companies Check Internet for Honey Marketing Information

8 Honey Outlet

9 Roadside Farmers’ Market Internet Website “Word of Mouth” “Honey Shop” at Residence Selling in bulk to other Apiaries Marketing in Grocery Stores State, County, Local Fairs Conventions Organic Health Food Stores Restaurants, Bakeries, Meaderies, Micro Breweries Opportunities for Marketing Honey

10 Marketing Your Product

11

12 “Pick Tennessee Products” (sponsored by TN Dept. of Agriculture) National Honey Board’s Website has a “Honey Locator” Section for Public Access Face Book’s Advertizing Section Craig’s List Local Newspaper Websites Ways to Advertize Honey

13 Honey Can Be A Business – Advertizing is Important


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