1. Session 8 Outline Public education needs and goals. Tips for effective program Implementing the program. Resources for public education. Keeping costs down. Public education needs and goals. Tips for effective program Implementing the program. Resources for public education. Keeping costs down.

2. Overview Public Education & Outreach: Develop outreach materials for the following: -General public. -Special groups such as restaurants & auto repair. -Homes with sewage disposal systems. Public Involvement & Participation: Development & implementation of community storm water management programs. -Build support for program implementation & funding. -Develop volunteer networks. -Help to monitor compliance. Public Education & Outreach: Develop outreach materials for the following: -General public. -Special groups such as restaurants & auto repair. -Homes with sewage disposal systems. Public Involvement & Participation: Development & implementation of community storm water management programs. -Build support for program implementation & funding. -Develop volunteer networks. -Help to monitor compliance.

3. Basic Approach Forming partnerships with local, state, federal, nonprofits, the private sector and civic organizations. -Save money. -Avoid duplication of efforts. -Generate greater support and compliance. -Generate more credibility and acceptance. Ensure maximum coverage by using a wide range of educational materials & strategies. -Borrow existing materials from others instead of re-inventing the wheel. -Modify any borrowed materials to specifically address audiences and issues particular to your community. Forming partnerships with local, state, federal, nonprofits, the private sector and civic organizations. -Save money. -Avoid duplication of efforts. -Generate greater support and compliance. -Generate more credibility and acceptance. Ensure maximum coverage by using a wide range of educational materials & strategies. -Borrow existing materials from others instead of re-inventing the wheel. -Modify any borrowed materials to specifically address audiences and issues particular to your community.

4. Basic Approach Reach out to diverse audiences through all available and appropriate means. -Tailor information to target specific audiences and communities. -Use innovative outreach methods to reach audiences less likely to read standard materials. -Specifically target commercial, industrial, and institutional entities such as restaurants, auto repair shops, carpet cleaners, etc. -Sponsor speakers, public service announcements (PSAs), and community-based projects. Reach out to diverse audiences through all available and appropriate means. -Tailor information to target specific audiences and communities. -Use innovative outreach methods to reach audiences less likely to read standard materials. -Specifically target commercial, industrial, and institutional entities such as restaurants, auto repair shops, carpet cleaners, etc. -Sponsor speakers, public service announcements (PSAs), and community-based projects.

5. Creating Effective Program Ten Tips to Creating an Effective Public Education Program : -Understand the Phase II requirements. -Determine available resources. -Generate awareness and create support from all stakeholders, particularly elected officials and other internal staff. -Know the targeted audience and determine the appropriate outreach mechanism. -Tailor messages and materials specifically for the targeted audience. Ten Tips to Creating an Effective Public Education Program : -Understand the Phase II requirements. -Determine available resources. -Generate awareness and create support from all stakeholders, particularly elected officials and other internal staff. -Know the targeted audience and determine the appropriate outreach mechanism. -Tailor messages and materials specifically for the targeted audience.

6. Creating Effective Program (Cont) Ten Tips to Creating an Effective Public Education Program: -Create a message that is specific and straight to the point; avoid information overload. -Avoid confusing terminology and technical jargon to keep the message basic -Stress practical, everyday tips that can be used to prevent and reduce storm water pollution. -Use humor when appropriate to catch your audience's attention. -Use mass media for providing information and interpersonal techniques for changing attitudes. Ten Tips to Creating an Effective Public Education Program: -Create a message that is specific and straight to the point; avoid information overload. -Avoid confusing terminology and technical jargon to keep the message basic -Stress practical, everyday tips that can be used to prevent and reduce storm water pollution. -Use humor when appropriate to catch your audience's attention. -Use mass media for providing information and interpersonal techniques for changing attitudes.

7. Agenda NPDES Phase II overview. First impressions of Ohio EPA draft permit. Frequently asked questions. NPDES Phase II overview. First impressions of Ohio EPA draft permit. Frequently asked questions.

8. Plenty of Existing Resources Already Exist

9. Sample Placemat

10. Sample Brochure

11. Sample Poster

12. Kids Stickers

13. Newsletters and Fact Sheets

14. Keeping Costs Down Work with existing service providers. -Soil & Water Conservation Districts. -Watershed groups. -County extension agents. Use existing resources/mechanisms. -Community access channel. -Libraries. -Existing community newsletter. Keep message simple. Work with existing service providers. -Soil & Water Conservation Districts. -Watershed groups. -County extension agents. Use existing resources/mechanisms. -Community access channel. -Libraries. -Existing community newsletter. Keep message simple.

15. Questions and Answers

16. End of Session 8 Session 9 – Keeping Costs down and Sources of Funds