1. IP Strategy in China HUANG Liangcai

2. China: a booming economy A oriental miracle World’s manufacturing center One of the biggest importer and exporter of goods Fraud and counterfeit issue

3. Facilitation of IP Various IP available in China –Patent(Invention/Utility/Design) –Trademark(Well-Known Trademark) –Copyright –Trade Secret –AOS/GIS… China is member of : –WIPO/Paris Convention/PCT –Madrid Agreement

4. China ranked No.1 in filing 2,051,000 patent filing, 18,627 PCT filing 65,300 invention filing, 217,00 issued

5. Fast and Cheaper to obtain an IP Invention: 22.6 months Utility/design: 2-4 months Trademark :10 months PPH –Singapore/Canada/Korea/Austria/Mexico/Den mark –U.S.A( expired )

6. IP Protection Main approach –The Court –Administration of Industry and commerce Other approach –The Customs –SIPO

7. Value of IP: legal view Ways to protect innovation Ways to prevent copycats Cases: –Writer Alliance v. Apple –ZhiZheng v. Apple

8. Value of IP: Market view Approach to market share/profit Weapons in competition Leverage Case –ZTE v. Ericsson –HuaWei v. ZTE –HuaWei v. interdigital

9. Monetization: realize the value Bilateral arrangements IP trading Pooling

10. Risk: abuse and NPE No substantive examination for Utility/design Patent Cybersquatting –Trademark –Domain name NPE in/from China