1. APM Automation Solutions Ltd. An investment in knowledge always pays the best interest. Benjamin Franklin APM 3DLevelScanner ™ Changing the market from level to volume First Meeting with the Customer Mordi Perl, EMEA Executive Sales Director Innovating and Pioneering 3D True Volume Measurement of Solid Materials in Silos and Open Bins

2. Market needs  Accuracy  Reliability  Stability  Real-time volume measurements in any kind of silo, open bin or warehouse May 2011 2 APM International Partners Meeting

3. What do customers want to control?  Ordering point  Order size – quantity  Weight of incoming deliveries  Production, consumption and material quality delivered by each supplier  Required quantities of safety stock May 2011 3 APM International Partners Meeting

4. Market needs  Monitoring material usage  Documenting each transaction to reduce loss of material  Reducing cost of maintenance  Remote support mechanism May 2011 4 APM International Partners Meeting

5. Market needs  Optimizing storage capacity – utilizing 3D visualization capabilities  Ensuring continuous supply of raw material into the production process  Centralized material planning from different silos and different sites May 2011 5 APM International Partners Meeting

6. Who is your inside buyer of APM equipment?  Maintenance department  Purchasing  Materials planning (MRP)  Finance  Plant production manager  IT department  General manager May 2011 6 APM International Partners Meeting

7. What drives the purchase decision?  Maintenance / instrumentation team  Stability  Reliability  Real-time measurements  Low-maintenance costs  Ease-of-use May 2011 7 APM International Partners Meeting

8. What drives the purchase decision?  Purchasing  Accuracy  Reduce ordering costs  Minimize risk of extra inventory  Minimize risk of inventory shortage May 2011 8 APM International Partners Meeting

9. What drives the purchase decision?  Finance Save money by reducing costs  Carrying extra inventories  Purchasing too much or too many times  Insurance  Warehousing  Cutting material losses May 2011 9 APM International Partners Meeting

10. What drives the purchase decision?  Plant production manager  Control material usage  Ensure timely delivery of finished goods May 2011 10 APM International Partners Meeting

11. What drives the purchase decision?  IT Department  Integrate all inventory data with existing information management system  Present real-time accurate information online to decision-makers  Enable sharing of accurate inventory information among relevant users throughout the organization May 2011 11 APM International Partners Meeting

12. What drives the purchase decision?  General Manager / Managing Director Expectations: May 2011 12 APM International Partners Meeting

13. APM Automation Solutions Ltd. Making money with APM equipment APM replaces estimation with accurate real-time volume measurements

14. Building trust in volume measurements  Show the APM video clip.  Show APM’s basic technology building blocks.  Check whether the customer understands the impact of accuracy on efficiency and profits.  Show APM ROI presentation  Show relevant success stories May 2011 14 APM International Partners Meeting

15. May 2011 15 APM International Partners Meeting

16. APM Automation Solutions Ltd.