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Published bySherman Hines Modified over 9 years ago
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June 1, 2005 Presented By Robert Cosmai President and CEO Hyundai Motor America Automotive News Marketing Seminar Hyundai’s Focus on Safety and Quality
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1 Hyundai Motor America *2003 Sales Totals Global Automotive Sales Hyundai Investments Alabama Manufacturing and Assembly Plant Detroit R&D Center (HATCI) California City Proving Grounds California Design and Technical Center
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2 Hyundai Motor America Hyundai Successes From 1998 through 2004, Hyundai sales increased 364% For the fourth year in a row, Hyundai will be the #4 import brand April 2005 CYTD, Hyundai sales were up 14%
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3 Hyundai Motor America Current “Net Consideration” Level Aware But Will Not Consider Aware & Will Consider “Net Consideration” Not Aware 41% 43% 16% Source: Allison Fisher 84% Opportunity
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4 Hyundai Motor America Hyundai Accolades NF Sonata IntelliChoice
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5 Hyundai Motor America Hyundai Product Key Leadership Points Class-Leading Standard Safety Surprising Interior Spaciousness & Flexibility Powerful Engine Lineup Class-Leading Standard Features Best Warranty
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6 Hyundai Motor America Brand Campaign - Print
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7 Hyundai Motor America Brand Campaign - TV
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8 Hyundai Motor America Sonata Safety: TV
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9 Hyundai Motor America 7 All New Models in 24 Months 24/7! In-Market DateProduct Fall 2004New Entry - Tucson Spring 2005All New Sonata (HMMA) Fall 2005All New Accent Fall 2005All New Azera Winter 2006New Entry – Minivan Spring 2006All New Santa Fe (HMMA) Fall 2006All New Elantra
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10 Hyundai Motor America Hyundai announces the new Entourage Strong safety positioning Six standard air bags Standard ESC with ABS and EBD 3 rd row folds into floor Advanced 3.8L all-aluminium engine with a 5- speed automatic transmission Long wheel-base model only
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11 Hyundai Motor America
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